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The 7 Day Startup: You Don't Learn Until You Launch Kindle Edition

4.4 out of 5 stars 1,565 ratings

From generating ideas to gaining your first paying customers, The 7 Day Startup is the bootstrapper’s bible for launching your next product.

In The 7 Day Startup, Dan Norris, author and founder of wpcurve.com, shows us exactly how he built a cashflowing small business startup from scratch in 7 days (and has since grown it to over $400,000 in annual recurring revenue in a few short years).

What you'll learn in The 7 Day Startup


- Why validation isn’t the answer
- How to evaluate your small business startup idea
- How to choose a business name, fast
- How to build a website in 1 day for under $100
- 10 proven ways to market a business quickly

And much, much more…

Who this book is for


- Small Business Founders
- Entrepreneurs (and Wantrepreneurs)
- Freelancers and Agencies
- Bootstrappers

Additional resources included in The 7 Day Startup to help you build your startup


- Idea evaluation spreadsheet
- Business name checklist
- Growth tracking spreadsheet
- Marketing idea checklist for your small business startup
- List of over 100 startup and new business resources

Unwell Hydration from Alex Cooper
Hydrate & focus with every sip Shop now

Editorial Reviews

Review

"Brilliant." - Onsynergy.net

"This book is incredible. This is hands down the best business book I've ever read."
- Adam Smith

"Changed my entire perspective on startups."
- Martin Pavion

"If you haven't had a chance to read The 7 Day Startup yet...Do it. Now. Don't Sleep."
- Jonathan Heston

"[The 7 Day Startup] is the long island ice tea of business books - goes down fast and easy, but hits you hard when it's finished."
- Terry Lin

"Solid reading and no BS."
- Clint Maher

"Got a business idea? The 7 Day Startup by Dan Norris will take you from wantrepreneur to entrepreneur."
- Foundr Magazine

"You'll see that much of what you thought about building a startup simply isn't true. Through Dan, you'll quickly see that launching a profitable startup doesn't take years, or even months. It can be done in just 7 days."
- Mike Taber

"Kudos to Dan for talking about his entrepreneurial journey in the most transparent way I've ever seen. This is a highly recommended book for anyone who is an Entrepreneur at heart and thinking about starting their first or even next venture!"
- Janek Mehta

"Essential reading for anyone starting a business."
- Ed Stutzman

"If you're a wantrepreneur (or even an entrepreneur) you MUST read this book."
- Eric A. Conley

"The 7 Day Startup is the most complete resource for avoiding startup traps."
- Till Carlos

"[The 7 Day Startup] is a Lean + Mean approach to Entrepreneurship."
- S. Sarker

About the Author

Dan is a passionate startup founder and an award winning content marketer. In June 2013, after failing at entrepreneurship for 7 years, he co-founded wpcurve.com, one of the fastest growing WordPress support companies in the world.

Product details

  • ASIN ‏ : ‎ B00NZFKB8S
  • Publisher ‏ : ‎ (September 26, 2014)
  • Publication date ‏ : ‎ September 26, 2014
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 8.3 MB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 206 pages
  • Customer Reviews:
    4.4 out of 5 stars 1,565 ratings

About the author

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Dan Norris
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Dan Norris is a serial entrepreneur, award-winning content marketer, international speaker and the author of 3 books, The 7 Day Startup, Content Machine and Operation Brewery.

In June 2013 after failing at entrepreneurship for 7 years, he founded wpcurve.com, a worldwide team of WordPress developers, providing unlimited small fixes and support, 24 / 7 for a low monthly fee. After becoming profitable in 23 days, WP Curve grew to a team of 40, servicing thousands of customers and passed an annual run rate of over $1m USD using Content Marketing alone.

The 7 Day Startup which became a top 10 bestseller in 3 Amazon categories has been translated into 5 languages and inspired thousands of entrepreneurs around the world to launch their business.

Dan’s second book, Content Machine documents how to create a 7 figure content strategy and scale it with automation, delegation, and a content team.

In 2016 Dan built the Black Hops Brewery with his mates, and released a story about their journey called Operation Brewery.

Customer reviews

4.4 out of 5 stars
1,565 global ratings

Review this product

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Customers say

Customers find the book well-written and actionable, providing a definitive guide to launching a business in 7 days. They appreciate its clarity and straightforward approach, with one customer noting it's chalked full of actionable advice. Customers find the book engaging and worth the $10 price, with one review highlighting its focus on what really matters.

AI-generated from the text of customer reviews

179 customers mention "Readability"179 positive0 negative

Customers find the book well-written and easy to read, with one customer describing it as a to-the-point powerhouse.

"...should have a scalable business model, enjoyable daily tasks, operates profitably, asset that can be sold, has market potential and ability to..." Read more

"...Take action with the simple, clear, and proven steps to launch something smartly and be able to react quickly if it needs adjustment...." Read more

"...Both good books but what I'm saying is Dan cuts through the BS and basically challenges the reader to ship a decent MVP and let the reaction drive..." Read more

"...The 7 Days are well organized and he lays out not just the steps but a solid reason and explanation for each one...." Read more

158 customers mention "Advice"152 positive6 negative

Customers appreciate the book's practical advice on starting a venture, with one customer noting it offers guidance on common entrepreneur questions.

"...Day Two – WTF is an MVP ? This section is about defining your Minimum Viable Product that is your product or service idea, that can be launched..." Read more

"...actionable guidebook with little or no filler material which guides you to take action that will get results...." Read more

"...In addition to experience-based, no BS guidelines for launching an online business, Dan makes a compelling case for why recurring revenue businesses..." Read more

"...and he lays out not just the steps but a solid reason and explanation for each one...." Read more

33 customers mention "Startup speed"33 positive0 negative

Customers appreciate the book's approach to launching a business in 7 days, providing definitive steps and resources for success, while offering a different perspective on startup processes.

"...profitably, asset that can be sold, has market potential and ability to launch quickly...." Read more

"...Take action with the simple, clear, and proven steps to launch something smartly and be able to react quickly if it needs adjustment...." Read more

"...The upside is, you may have just found yourself an actual, viable startup - and all while everyone else is still sitting on the sidelines, hashing..." Read more

"...You'll love Dan's fun and honest tone, it's definitely the lean method of starting up! Get Hustling!" Read more

29 customers mention "Actionable content"29 positive0 negative

Customers appreciate the book's actionable content, which is packed with strategies and action plans that encourage immediate implementation.

"...This is an actionable guidebook with little or no filler material which guides you to take action that will get results...." Read more

"...and easy to understand way of laying the steps out encourages you to take immediate action...." Read more

"Dan Norris tells a very raw, often humorous, always actionable story of his past business struggles and how he finally pulled it all together to..." Read more

"Dan Norris did an amazing job with this book. It is to the point, actionable, and entertaining...." Read more

21 customers mention "Value for money"17 positive4 negative

Customers find the book well worth the $10 price, with one customer noting its scalable business model.

"...Your idea should have a scalable business model, enjoyable daily tasks, operates profitably, asset that can be sold, has market potential and..." Read more

"...Dan's blog posts and finding them to be tremendously insightful, valuable and BS-free. So I saw this book was on promo and downloaded it...." Read more

"...5 star read. You'll get a couple 'gold nuggets' from the book - well worth the $10." Read more

"...Worth a lot more than the cost!" Read more

16 customers mention "Focus"16 positive0 negative

Customers appreciate that the book gets right to the point, with one customer noting its outcome-focused approach.

"...It's a direct hit to self and it can reflect what happens to me in real life, yes I have to improve on that...." Read more

"...day-by-day, gives a clear objective for each day, and guides you to a perfectly fine place to start with minimum viable product...." Read more

"Dan, you rock! Your direct, no B.S. advice with lists, resources, and action plans gives us all we need to get started right out of the gate...." Read more

"...nice, concise and right to the point without all the typical fluff and b/s most business books put out there..." Read more

13 customers mention "Storytelling"13 positive0 negative

Customers find the book engaging and entertaining, with one mentioning it shares a personal history.

"...There's just enough story and examples to drive home why the plan is what it is and how to adapt it to your unique situation...." Read more

"...It is to the point, actionable, and entertaining...." Read more

"...full of actionable advice, insight and more importantly, he shares a personal history regarding hands on experience as a successful Internet..." Read more

"...It was en entertaining read, only 2 sittings, but loads of new ideas and applications were flooding my mind...." Read more

11 customers mention "Clarity"11 positive0 negative

Customers find the book very clear, with one mentioning its transparent approach to the journey.

"...Take action with the simple, clear, and proven steps to launch something smartly and be able to react quickly if it needs adjustment...." Read more

"...Dan has been very transparent with the journey that he has been on...." Read more

"Dan's book gives clear, definitive steps to launching a business in 7 days...." Read more

"...Dan shares his hard earned lessons in a clear, uncomplicated, accessible manner and gives a very clear guide on how to launch fast and effectively...." Read more

Top reviews from the United States

  • Reviewed in the United States on January 6, 2015
    An awesome book on Entrepreneurship and importance of shipping your new product. The book stresses on the importance of launching in 7 days. We all might wonder what we can launch in 7 days. But this book gives a step by step approach on what achievable in 7 days.

    My next business ideas I am going to experiment with the approaches specified in this book. The main point that is stressed in this book is – “You don’t learn until you launch.”

    The author explains in detail his experiments in starting different business and the lessons in a succinct way.

    His success in creating WP Curve (a wordpress support service) is explained in depth.

    What is a startup ? - A startup has – a. High impact potential b. High levels of innovation c. High levels of uncertainty.

    A startup has a high impact potential and high levels of innovation and has ability to change the world.

    Idea, Execution and Hustle – The goal of this book is to get you from wantrepreneur (someone who wants to be an entrepreneur) to entrepreneur. Moving from just having an idea to a startup.

    Idea – The book stresses on the importance of idea, but it is important to move from idea stage to execution.
    Execution – Once there is a idea with good merit, it needs to be executed well.
    Hustle – Hustle is relentlessly pursuing what needs to be done at the time. Hustle is about spending your time on the things that are most likely to bring you customers.

    This book is all about helping you to launch your business in seven days.

    Why 7 days ? - The ability to learn from real data is why the 7 day startup works. You remove all assumptions and focus on launching in 7 days.

    It is important to avoid failed validation techniques. The book elaborates on the different failed validation techniques that you must avoid.

    Another reason why it is 7 days, is that the working would be more efficient when we have a specific deadline to deliver.

    Many people might wonder how it is possible to launch in 7 days. Launching in 7 days requires a mindset shift and you won’t build something that you don’t know what people want.

    Once you aim for a weak, you will start to question every assumption and figure out a way to make it happen.

    The steps or actions to be taken on each of the days to be performed is explained in depth. They are:

    Day One – The 9 Elements of a great bootstrapped business idea. This section elaborates on the various techniques in choosing the right idea for execution. Your idea should have a scalable business model, enjoyable daily tasks, operates profitably, asset that can be sold, has market potential and ability to launch quickly.
    Task – Brainstorm a bunch of ideas and evaluate them against the checklist.
    Day Two – WTF is an MVP ? This section is about defining your Minimum Viable Product that is your product or service idea, that can be launched within one week. The author gives good examples of products and their MVP. Basically following are the various things to consider: a. How can you offer a product or service to real customers?; b. How will you get them to pay you after 7 days?; c. How close your MVP to the final product?;d. How can you make your offer as real as possible for real customer.
    Day Three – Choose a Business Name – This section elaborates on choosing the right and appropriate business name.
    Day Four – Build a Website in One Day for under $100. Now that we have an idea and business name, we need a website to put the message across to the world. Basically it is all about having a landing page and start communicating with your customers and see how they respond. This section elaborates on how to you Wordpress to achieve this.
    Day Five – 10 ways to Market Your Business – How do you get in front of your customers? It is about marketing your product in front of qualified buyers. There are different techniques on marketing new products is explained in depth.
    Day Six – Set Targets – The point of launching a business quickly is that you could get real data from real customers. The main suggestion is to focus on One Metric That Matters (OMTM) at different stages in your business.
    Day Seven – Launch – Launch is the day you enter into period of real data collection and running a real business with paying customers. There are well defined steps to be performed on the launch day to make your product available to your customers. (Ex : Emailing people about your product, Updates in social networks etc)
    Once you have done the launching in 7 days, then it is all about refining your business model. Now that you have launched, you need to hustle up to real paying customers and check whether they are paying and referring others. Then you need to grow your business that is fundamentally profitable.

    Finally the book covers 14 important business rules to live by:

    Test every assumption
    Solve problems as they arise OR Don’t solve problems that is not there.
    Do what you say You will do
    Benchmark against the Best
    Learn from others and yourself
    Outlearn your competition
    Always consider how your business looks without you
    Look for source of Momentum
    Manage Motivation
    Cull Difficult Customers
    Focus on Retention
    Avoid short term thinking
    Focus on product
    Love your product
    Overall I find this book to be a different perspective about startup. I planned to launch few of my ideas based on the approach explained in this book.

    Final lesson is that we must listen to our customers, make a great product, do one thing well and learn to say “no”. Constantly innovate and improve the product. Move quicker and learn faster than your competition. Create something new, create something valuable and have fun.
    8 people found this helpful
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  • Reviewed in the United States on October 6, 2014
    Your concept of start-ups, entrepreneurship, and business may get a bit of an overhaul if you read this quick, concise little gem.

    You'll kick yourself for making things so much harder to date than need be.

    Take action with the simple, clear, and proven steps to launch something smartly and be able to react quickly if it needs adjustment.

    This is an actionable guidebook with little or no filler material which guides you to take action that will get results.

    There's just enough story and examples to drive home why the plan is what it is and how to adapt it to your unique situation.

    Thank you Dan for sharing your valuable experience with us!
  • Reviewed in the United States on October 6, 2014
    I saw this book mentioned on the author, Dan Norris', blog.

    I was reading Dan's blog posts and finding them to be tremendously insightful, valuable and BS-free. So I saw this book was on promo and downloaded it.

    I read it over the course of a few nights and here's what really struck me about it: Dan chops up a lot of the black and white thinking that plagues the startup/online entrepreneur community. He makes useful distinctions regarding the validation concept that I'm already implementing in my business. I'm very much guilty of building a bunch of stuff before a single customer hands me money. After reading this it kind of dawned on me that these activities are a form of creative laziness and wishful thinking.

    In addition to experience-based, no BS guidelines for launching an online business, Dan makes a compelling case for why recurring revenue businesses are superior to one-off sales models. This is also something I was able to implement right away to recraft an offer for a productized service I sell to include a recurring revenue component.

    I also saw some parallels between Dan's thinking and Eben Pagan's approach. Specifically, when it comes to naming your business and setting up processes and systems so that the business can operate without you as an indispensable cog. Which also looks to the future because this makes a business easier to sell.

    The book is pretty short but I wasn't disappointed by the length at all. It included some stories of actual entrepreneurs implementing these methods successfully and it wasn't full of opiate-like simplifications like the 4 hour workweek or endless theorization like the Lean Startup. Both good books but what I'm saying is Dan cuts through the BS and basically challenges the reader to ship a decent MVP and let the reaction drive next actions.

    I wholeheartedly recommend this book. It's a solid, quick and enjoyable read. And the advice is very practical.
    19 people found this helpful
    Report

Top reviews from other countries

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  • Yann B.
    5.0 out of 5 stars No theory, no BS, no clichés, just actionable examples.
    Reviewed in France on May 31, 2020
    We don't hear a lot about bootstrapping in the press, most news coverage is about VC-backed startup, etc. This another point of view for novice (or less novice) entrepreneurs who want to start a business right away with minimal time and money investment. Excellent read!
  • Dave CS
    5.0 out of 5 stars Must read if you're tired of failing in online products
    Reviewed in Mexico on December 14, 2014
    I take few books with more than a grain of salt these days. I've read a lot about business.

    What Dan wrote here ties everything together. I never got through Lean Startup and got tired of hearing the same theory over and over again. I wanted to know the details. How do I test? What should I expect? How much quality should be put into the MVP?

    Dan brings a similar approach, but down to earth and ties up all of the loose ends. If you're in doubt about whether you should do consulting, start a full blown SaaS app or other business models, this will clear that up.

    You will be better able to answer the questions:
    - Which type of business suits me the best?
    - Who do I serve?
    - How to I start?
    - How I can start fast without being in doubt for years about its market viability?
    - How can I build a real asset, which will also bring me freedom of time and choice later on?

    This book is packed full of well focused, practical business advice for those who are serious about building a small business and later scaling up.
  • Mark
    5.0 out of 5 stars Amazing!!
    Reviewed in Canada on June 10, 2019
    Extremely informative book from start to finish. I read it in only two days, and I kid you not it was hard to put down. Ive had many different businesses in the past, many struggles from business names to advertising to general awareness. This book touched on every single area that I struggled with ever in business. Best advise and links also if preferred in the book. Def a book ALL entrepreneurs should read no matter what stage they are at. 100% Recommended.
  • Amazon Customer
    5.0 out of 5 stars Get Moving!
    Reviewed in the Netherlands on April 13, 2016
    After trying to plan for all kind of aspects involving a new start in business I found myself in need of a good kick in my end parts.

    With 7 Day Startup I got just that.

    Full value for your money. Delivered -with enthousiasm, I might add- with bulls eye presicion. Hart(hard?)felt thanks to Master Blaster Dan Norris!
  • Alexandre
    5.0 out of 5 stars Direto ao ponto
    Reviewed in Brazil on December 17, 2018
    Sem muita teoria chata. Fala diretamente como o autor :

    1. Obteve a ideia
    2. Testou de forma super rápida e com baixo custo
    3. Escalou, contratou pessoas e obteve bons ganhos com o projeto

    Cada capítulo é prático e vai te ajudar a acabar com a teoria do empreendedorismo e colocar a mão na massa.
    Report

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