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K.N. Kukoyi
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Develop Your Idea!: Get off to a flying start with your startup. Guided exercises & resources for exploring & validating new business ventures Kindle Edition

by K.N. Kukoyi (Author) Format: Kindle Edition
4.3 out of 5 stars 66 ratings

Have you got a business idea in mind? If so, let’s test it out, step-by-step!


Even if you don’t have an idea, this book will show you how to start a business where you know there are customers who will want what you’re going to offer them!



The major topics covered by this book include:
Starting a new business: Contractual agreements for hiring staff, trademarks, company formation, keeping financial records and tax considerations, non-disclosure agreements (NDAs) and Intellectual Property (IP) and their significance to you. You’ll find lots of signposts to direct you towards startup-friendly law services and legal documents that you can review and consider.

Researching your idea: In this section of the book, there are plenty of interactive exercises which will show you how to assess any business idea, along with tips and techniques you can start using for free, including little-known ways to automate the gathering of your research once you know what sort of information you are looking for. Save time and collect information even as you sleep!
You'll also find resources to help you prepare a business plan in minutes.

Identifying your target market and target customer(s): This book will explain how to create a customer avatar with lots of suggestions, diagrams and examples to show you how to do this. You’ll also be shown how to hold professional “customer interviews” to gather feedback on your idea and refine it further.
These interviews will help you get to the heart of what customers want and need, and most importantly, what they will pay you for.

Raising funds for your business: We'll cover a number of ways to raise money to build your product - choose the ones that are right for you.

This book comes with templates, scripts and free resources including an online workbook and spreadsheets to help you stay organised as you start to plan ahead.

Reach for the stars, whilst keeping your feet on the ground. Avoid unnecessary risks, and Develop Your Idea before you invest money in a new venture!

This book is for you if you:
● Are planning to start a new business venture and are at the idea, or early planning stages.
● Would like some techniques and a process that you can follow to research and test out your idea before you take the next step.
● Would like to know how to protect your interests when starting a new business.
● Are short on time and money and want some useful methods, and resources to help you avoid the pitfalls associated with starting a new business.

NOTE
This is the first book in the Building Your Business series, that leads on to the 26-chapter software survival guide: Don’t hire a software developer until you read this book, for startups and entrepreneurs that want to start, or grow their tech business the smart way. It builds on the concepts seen in Develop Your Idea!
A wide range of topics are covered, including:
The pros and cons of building different types of software app, agile development principles and processes, pricing tactics and generating revenue from your app, basic marketing and SEO, creating prototypes from scratch and product development. The book also explains some of the different programming languages used to build apps, how to find and interview developers, how to project manage the build of a software application, product testing, managing a Beta software launch, customer care and support and more!
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  1. Print length
    100 pages
  2. Language
    English
  3. Publication date
    December 22, 2016
  4. File size
    2.2 MB
  5. Page Flip
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  6. Word Wise
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Product details

  • ASIN ‏ : ‎ B01N6GTOGM
  • Publisher ‏ : ‎ Purposeful Publishing
  • Publication date ‏ : ‎ December 22, 2016
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 2.2 MB
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 100 pages
  • Page Flip ‏ : ‎ Enabled
  • Customer Reviews:
    4.3 out of 5 stars 66 ratings

About the author

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K.N. Kukoyi

K.N. Kukoyi

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K.N. Kukoyi CSM FITOL is the CEO and Founder of Purposeful Group. She has been named on the Financial Times #IB100 list of the 100 Most Influential BAME Leaders in the UK Technology Sector.

She is a global tech startup mentor, author and lecturer in technology and entrepreneurship who has worked with founders in 14 countries across 6 continents.

Kukoyi has spent over a decade working as an Agile software delivery specialist, leading and working in technical teams to create commercial-grade software. The author has delivered mobile apps, websites and other digital products for small companies, through to global businesses with multi-million dollar budgets, and many thousands of users.

He has a passion for translating ideas into professional software used by organisations and consumers worldwide. She is a qualified coach with Diplomas in Coaching, and Internet Marketing, and became a Certified Scrum Master (CSM) back in 2008.

With a diverse background covering sales, business analysis, coaching, consulting and market research, the aim of K.N. Kukoyi's work is to demystify key topics and help readers and customers gain clarity, so they can achieve their goals. Having set up several ventures alone and from scratch, the author understands what it's like to start a business from nothing, with limited time and on a budget!

www.purposefulgroup.com

Join our events and webinars for tech entrepreneurs: https://bit.ly/pg-eb-webinar.

Access our resources for resources: https://www.purposefulgroup.com/free-resources.html.

Customer reviews

4.3 out of 5 stars
66 global ratings

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Customers say

Customers find the book very informative, appreciating its extensive analytical guide and links to additional useful sites and information. Moreover, the book is concise and serves as a must-read for ambitious self-starters, with one customer noting it's a practical guide to starting a technology-based business. Additionally, the legal content receives positive feedback, with one customer highlighting its comprehensive coverage of intellectual property rights.

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15 customers mention "Information content"15 positive0 negative

Customers find the book very informative, with one customer noting it's an extensive analytical guide filled with links to additional useful sites and information.

"...Filled with links to additional useful sites and information, it is worth going through the book multiple times as information will pop out at you..." Read more

"...Packed with helpful links to sites and services, this book is a must read for the ambitious self-starter and many small business owners." Read more

"Great start to ideas that help you to start thinking and planning anout the business problem you are tying to solve." Read more

"Easy to read, quick overview of different tips and tools needed when you either start a new business or come up with new business idea that need..." Read more

11 customers mention "Readability"11 positive0 negative

Customers find the book readable and concise, with one customer noting it serves as a wonderful reference guide for entrepreneurs.

"...to additional useful sites and information, it is worth going through the book multiple times as information will pop out at you on subsequent reads...." Read more

"...helpful links to sites and services, this book is a must read for the ambitious self-starter and many small business owners." Read more

"Easy to read, quick overview of different tips and tools needed when you either start a new business or come up with new business idea that need..." Read more

"...The exercises do take time, but it is an easy and concise read." Read more

6 customers mention "Startup process"6 positive0 negative

Customers appreciate the book's startup process guidance, with one customer noting it provides a practical approach to launching a technology-based business, while another mentions it serves as a great set of tools to get started.

"Easy to read, quick overview of different tips and tools needed when you either start a new business or come up with new business idea that need..." Read more

"...shares a common goal and is looking to encourage and help you through the pre-startup process...." Read more

"...it won't get you in deep on each topic, but will give you a great set of tool to start and take action on your idea, while keep learning more about..." Read more

"...Great tools provided also. Now you just need to use them." Read more

3 customers mention "Legal content"3 positive0 negative

Customers appreciate the legal content of the book, with one customer noting that it covers intellectual property rights and legal documents.

"...It's so much common sense. There's sections on everything from intellectual property rights, to business plans, to website building...." Read more

"...It seems to cover all the basis including legal issues...." Read more

"...book that takes you from protecting your interest to understanding legal documents to business insurance to develop your idea and all in between...." Read more

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Top reviews from the United States

  • David
    5.0 out of 5 stars Excellent source material, positive links, actionable steps, and multi-nationally applicable!
    Reviewed in the United States on January 2, 2017
    Verified Purchase
    I spend a lot of time on the road and this book was the perfect length for about a three hour trip. The material inside was detailed, examining aspects of customer classification and market research as well as legal considerations and protections that I hadn't heard in other related texts. Filled with links to additional useful sites and information, it is worth going through the book multiple times as information will pop out at you on subsequent reads. I am applying the material to a current personal projects of limited scope, but I can see this being applicable for multiple industries and businesses all across the scale of size and influence. Overall an excellent and not too lengthy read.
    6 people found this helpful
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  • Tim Ebl
    5.0 out of 5 stars Treasure Trove of Help for Anyone Starting a Business or Selling a Product!
    Reviewed in the United States on December 31, 2016
    Verified Purchase
    I want a print copy of this book! Too much information in one small package, I need to put tabs on the pages for easy reference.
    I'm finding this information indispensable for thinking about some upcoming projects. It's so much common sense. There's sections on everything from intellectual property rights, to business plans, to website building. Highly apparent that the author knows how to make sure a project can succeed right from the start, without wasting a lot of time on dead ends.
    The most useful part of the book for most readers will be the sections on market research and product planning. It will help immensely to make sure that consumers will be interested in your idea before you are already trying to sell it. Unfortunately so many of us get wound up in our projects without considering if it's really marketable. Thi book can give you a method to do your own research on the idea and decide if it's ready for market, if it needs adjustments, or if you want to go in another direction entirely.
    Packed with helpful links to sites and services, this book is a must read for the ambitious self-starter and many small business owners.
    5 people found this helpful
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  • Damza
    3.0 out of 5 stars Great book for revealing things elementary entrepreneurs wouldn’t typically think about.
    Reviewed in the United States on January 13, 2018
    Verified Purchase
    Great start to ideas that help you to start thinking and planning anout the business problem you are tying to solve.
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  • APS
    4.0 out of 5 stars A lot of useful resources in one book
    Reviewed in the United States on January 2, 2017
    Verified Purchase
    Easy to read, quick overview of different tips and tools needed when you either start a new business or come up with new business idea that need further evaluation. I know most of the topics covered in this book, however I will still use it in the future to get the tools and useful links when needed. Definitely worth having it in library. Just don't expect any deep guidance.
    One person found this helpful
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  • Kent Sisco at Speare
    5.0 out of 5 stars This book is like adding a member to your startup mastermind group
    Reviewed in the United States on January 2, 2017
    Verified Purchase
    This book is like adding a member to your startup mastermind group. You can go back to any chapter or section and get your questions answered or work on exercises. If you're considering a startup, the author shares a common goal and is looking to encourage and help you through the pre-startup process.

    I have had experience starting two other online software as a service companies beginning in the late nineties. I am just now getting ready to launch my third online software company and I found very solid and practical advice in this book regarding how to go about validating your product idea and your potential customers. The exercises do take time, but it is an easy and concise read.
    One person found this helpful
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  • Amazon Customer
    2.0 out of 5 stars Too superficial
    Reviewed in the United States on September 12, 2017
    Verified Purchase
    I teach entrepreneurship and have many books on the subject. This one is too superficial. Right topics but there is a layer of conceptual knowledge missing between the topics and the specific tools introduced
    3 people found this helpful
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  • Oscar A. Campos Gonzalez
    5.0 out of 5 stars Love it!
    Reviewed in the United States on May 22, 2018
    Verified Purchase
    The book is a quick read. You will find all the principles to go from an idea to final business. Though, it won't get you in deep on each topic, but will give you a great set of tool to start and take action on your idea, while keep learning more about business plan and market research. The process proposed is well explained and easy to digest for all beginner entrepreneurs.
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  • Dale E East
    5.0 out of 5 stars A wonderful reference guide for entrepreneurs
    Reviewed in the United States on January 4, 2017
    Verified Purchase
    This book should be a must have for anyone that is or is thinking about becoming an entrepreneur. I thought I knew most of this stuff when I started reading this book. I found out real fast all that I didn't know! Now I have to reference guide that will give me the solution for almost anything I come across in my business. This book should be on the shelf of anyone that is running a business today. I loved the way you can go to any chapter and get new information that will make your life in business easier and more productive.
    One person found this helpful
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Top reviews from other countries

  • Vinod K P
    4.0 out of 5 stars Good one
    Reviewed in India on May 12, 2019
    Verified Purchase
    Great reading
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  • Cogito IT ltd
    5.0 out of 5 stars Great startup book or brainstormer for someone like me who has been in the business too long and needs a new perspective.
    Reviewed in the United Kingdom on August 13, 2018
    Verified Purchase
    Clear concise and to the point. Easy to read and digest. Lost of free resource and helpful suggestions. Will be looking for more from this author.
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  • Avid reader
    5.0 out of 5 stars Great read and highly applicable
    Reviewed in the United Kingdom on February 17, 2018
    Verified Purchase
    Puts you into production mode. Buy and become.
    Report
  • Amazon Customer
    2.0 out of 5 stars Short primer, not what I was expecting
    Reviewed in the United Kingdom on July 23, 2018
    Verified Purchase
    Not clear that this is a short primer of less than 100 pages that has the feel of something printed on a home computer. I can't speak for the advice as have not read yet, but on weight alone it is not the in depth thesis I was looking for.
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