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Carla Marlene Rieger
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Storytelling in Business: A Step-by-Step Guide to Engage, Entertain and Inspire Your Listeners to Take Action Paperback – September 6, 2019

by Carla Rieger (Author)
5.0 out of 5 stars 1 rating
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Many business communicators don't use enough stories or think they are telling a story when they aren't. Whether it's a formal presentation, training program, social media or a 1-on-1 pitch, stories heighten engagement like no other form of communication. In this book, you'll explore how to use many 'narrative' forms of communication such as case studies, examples and comparisons.

Why is this so important? Because people love stories. Movies, fiction books, and games are multi-billion dollar industries because people crave stories in their daily lives. That's why using the power of story will help you effectively meet your business communication goals.

According to neuroscience, people's brains 'light up' as soon as you tell a story. Most business communicators need more stories, but either can't think of any to tell or lack the skills to create and deliver them. The system in this book shows you:
  • where to find stories
  • how to create them from scratch
  • the do's and don't of using stories in a business or educational setting
  • how to apply a 5-part story template to create stories quickly
  • how to match your content to your audience's style
  • how to both show and tell your story
Discover the power of 'narrative communication' to help you stand out dramatically in your field.
Read more
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  1. Print length
    119 pages
  2. Language
    English
  3. Publication date
    September 6, 2019
  4. Dimensions
    6 x 0.3 x 9 inches
  5. ISBN-10
    1690654376
  6. ISBN-13
    978-1690654377
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Product details

  • Publisher ‏ : ‎ Independently published
  • Publication date ‏ : ‎ September 6, 2019
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 119 pages
  • ISBN-10 ‏ : ‎ 1690654376
  • ISBN-13 ‏ : ‎ 978-1690654377
  • Item Weight ‏ : ‎ 8.3 ounces
  • Dimensions ‏ : ‎ 6 x 0.3 x 9 inches
  • Customer Reviews:
    5.0 out of 5 stars 1 rating

About the author

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Carla Marlene Rieger

Carla Marlene Rieger

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For over 20 years, Carla Rieger has been the CEO of The Artistry of Change Consulting Inc., connecting people to their creative purpose--leading the change they want to see in their company, organization and in the world. She is an author of six books and over 10 online learning programs.

In addition she hosts the MindStory Speaker podcast and is the co-founder of the MindStory Coaching Academy - helping transformational business owners and leaders communicate effectively in high pressure situations. Her work helps people with both the inner and outer game of being an influencer with integrity.

MindStory Coaching Academy also offers a coach certificate program for people who want to be performance enhancement coaches for business communicators.

As a speaker, educator and author, Carla has been featured on radio, TV and in magazines. She is a frequent presenter before all types of groups internationally, helping them stay on their creative edge as leaders and influencers.

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