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STANDOUT OR DIE: How to make your DIGITAL MARKETING AGENCY more visible, desirable and valuable Paperback – November 8, 2021

by Gareth Healey (Author)
4.6 out of 5 stars 32 ratings
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We live in extraordinary times. There is no place for ordinary agencies.

Whether you’ve recently started a digital marketing agency, or you’ve been in the industry for many years, it’s time to rethink what you’re doing:

  • You operate in a saturated market. Competition is intense.
  • Your world is being disrupted by technology and the effects of a global pandemic.
  • You’re critically reliant not only on the skill, but the loyalty of the people you employ.

Your ability to SURVIVE depends on your ability to STANDOUT.
This book unpacks what it means - and what it takes - to become a STANDOUT digital agency:

  • Attract better clients.
  • Employ better people.
  • Enjoy better profitability.

Healey’s 7-Step R.O.A.D.M.A.P. will show you how to make your digital agency more visible, desirable and valuable.

Read more
Previous slide of product details
  1. Print length
    288 pages
  2. Language
    English
  3. Publication date
    November 8, 2021
  4. Dimensions
    5.5 x 0.72 x 8.5 inches
  5. ISBN-10
    1913719405
  6. ISBN-13
    978-1913719401
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The Amazon Book Review
Book recommendations, author interviews, editors' picks, and more. Read it now.

Editorial Reviews

Review

"A practical, step-by-step framework to guide you on the path to creating the agency you've always dreamed of" -Peter Czapp, The WOW Company, UK

"If you're an agency owner then its well worth having this book at your side. Gareth knows his stuff and has been there and done it."- Jonathan Leafe, The Leafe Consultancy, UK

"We have to change to improve and excel. Your book is a useful reminder of the many things that need to be done."- Marco Loguercio, Find, Italy

"The chapter on values, purpose and mission is the best I've heard it articulated." - Jake Mason, Incaloop, UK

"I really enjoyed this book. Easy read and lots of actionable points." - Ellie Hale, The Agency Collective, UK

About the Author

Gareth Healey has over twenty-five years of experience in the marketing agency sector. He began his career in client services and in 1999 joined a UK design agency to head up their biggest account. A couple of years later he completed a management buyout and for the next 15 years ran the agency as CEO.

During his tenure, Gareth and his partners grew the agency into a £12.5 million, 175 person, integrated agency. Working with some of the biggest names in retail, they embraced the digital revolution, survived several recessions and won awards for both their work and their investment in people. They also expanded their reach into London through the acquisition of a Shoreditch based digital agency.

In 2017, Gareth exited the business to focus on helping other people run and grow their agencies. He founded Beyond Noise, a specialist consultancy where he coaches and mentors ambitious agency owners. He enables them to realise their potential and achieve their dreams. Gareth has been a finalist for Mentor of the Year at the 2019 National Mentoring Awards, and is a visiting lecturer at Coventry University. He lives in Harrogate, North Yorkshire, UK,  with his wife and teenage children.

Product details

  • Publisher ‏ : ‎ Goldcrest Books International Ltd
  • Publication date ‏ : ‎ November 8, 2021
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 1913719405
  • ISBN-13 ‏ : ‎ 978-1913719401
  • Item Weight ‏ : ‎ 15.5 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.72 x 8.5 inches
  • Customer Reviews:
    4.6 out of 5 stars 32 ratings

About the author

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Gareth Healey

Gareth Healey

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Gareth has over twenty-five years of experience in the marketing agency sector. For 15 years he was the CEO of his own £12.5 million, 175 person, integrated agency based in Leeds and London, UK.

Under his leadership, Gareth's agency won awards for both their work and their investment in people and culture. They were also acknowledged as the top regional agency in the UK by Campaign magazine.

In 2017 Gareth exited his business to focus on helping other people run and grow their agencies. He founded Beyond Noise, a specialist consultancy where he now coaches and mentors ambitious agency owners both in the UK and further afield. He enables his clients to realise their potential and achieve their dreams.

Gareth was a finalist for Mentor of the Year at the 2019 National Mentoring Awards, and is a visiting lecturer at Coventry University. He lives in Harrogate, North Yorkshire with his wife and teenage children.

Customer reviews

4.6 out of 5 stars
32 global ratings

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Top reviews from the United States

  • Michula
    2.0 out of 5 stars overkill and over complex
    Reviewed in the United States on December 22, 2021
    Verified Purchase
    Who could do any of this complex safari the author takes you on yet thoroughly entrenched in his own rather convoluted recipe for becoming what he calls a standout agency. It seems it was written only for those just off Madison Ave rather than something reachable for the rest of us.
    One person found this helpful
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Top reviews from other countries

  • Amazon Kunde
    5.0 out of 5 stars Excellent book!
    Reviewed in Germany on January 19, 2022
    Verified Purchase
    I really liked the stand-still versus stand-out concept in the book. That is a great new way to assess the way agencies/consultancies position themselves in their markets. Well done! And by the way, I don’t get the ‘Madison Ave’ review here on Amazon. That’s not really what this book is about at all.
    Report
  • Rob Jefferson
    5.0 out of 5 stars If you're stuck in the rough, this will get you back to the fairway
    Reviewed in the United Kingdom on May 27, 2022
    Verified Purchase
    I smashed my way through Gareth's book over a long weekend; it's well written and very digestible. Don't be put off by the constant use of STANDOUT and STANDSTILL, it isn't quite as repetitive as it may first appear but gives you clear context for the chapter ahead.

    Every chapter will resonate with an agency owner who perhaps feels they've lost their way or aren't certain of their current trajectory. It's had a profound impact on where I feel my own agency is heading now with a decision to specialise much more than we currently do.

    It's easy to be distracted when running an agency but Gareth's R.O.A.D.M.A.P. framework really does give you a clear route to success. Like most things in agency life, it's now about using said roadmap to go forward and grow!
    Report
  • Amazon Customer
    5.0 out of 5 stars A brilliant, definitive handbook for creating a successful agency
    Reviewed in the United Kingdom on December 5, 2021
    Verified Purchase
    This is such an important book. Healey has thought deeply and extensively about his own experience building a successful agency. Others have done likewise, but what sets this over and above any other 'how to' guides is its comprehensive, easy to follow set of tools for creating a standout agency, written in compelling, crystal-clear plain English.
    It's packed full of great ideas, with insights big and small; a number of sentences deserve a 'print off and stick on the wall' status. There's a relentlessness about the book. Short sharp sentences, simple and direct instructions for focusing and organising how to start and crucially maintain the effort required to create a successful agency.
    All agency owners feel at times like they're clawing in the dark for direction and reassurance. This book provides both, and should be on the desk of every owner and agency board member.
    Andrew Diamond
    Report
  • Chris
    5.0 out of 5 stars A roadmap to getting control of your agency
    Reviewed in the United Kingdom on January 14, 2022
    Verified Purchase
    Gareth's hit some golden points throughout this book. As an agency owner (micro <10 staff) that is currently in a period of growth - with the double-edged sword of standing out and keeping my sanity - this has been a godsend.

    The points Gareth raises throughout his approach make perfect sense, but the proof is in the implementation. And, yes, there's a lot to get stuck in within Gareth's principles, so it can feel daunting. I certainly felt that way, before I started chipping away at some of the recommendations made.

    Since I made those changes, a lot has changed for the better. I feel more focused - with the beginnings of a plan for the next 3-5 years, and importantly, this book has given me more confidence as a business owner. Because I know the direction we're heading in, I have clarity in how I can move it forward.

    This book gives you the perfect platform to build your agency and expertly guides you through the process. A few month's ago I didn't think the progress I've made was achievable - give it a try, you won't regret it.
    Report
  • Mr. Ian B Grier
    5.0 out of 5 stars The best book there is on this subject.
    Reviewed in the United Kingdom on December 13, 2021
    Verified Purchase
    I wish I'd had this book to hand when I was preparing my agency for sale several years ago. The author has a forensic grasp on what matters and what doesn't matter in digital agency life. He cuts through the usual digibabble nonsense that so many agency types hide behind, and he gets right to the heart of what is important. Although I am no longer involved in day to day agency life, this book took me back to the ups and downs and ins and outs of running an agency. The author has been there and done it, having grown his own agency to the impressive size it was before he sold his shareholding. A great read, well done Mr. Healey.
    Report