There's a dark new trend in Tokyo's fashion industry and it has nothing to do with little black dresses. Jess, Blake, and Hailey are three teens modeling in Tokyo's cute-obsessed catalogue industry. Jess can't wait for the summer to be over so she can finally leave the business behind forever. Blake can't wait till the weekend so she can get back to partying at the latest trending nightclubs with her fashion crew. And Hailey can't wait for this casting to be over so she can cuddle up in a ball. One thing they all have in common: no one wants to think about the model that disappeared last summer. Everyone's plans are put on hold when the girls are selected to compete for an exclusive campaign that will transform one of them from commercial nobody to international 'model of the moment' faster than you can say Vogue Italia. Of course, nothing is every what it seems in the fashion world... As the girls embark upon a series of bizarre challenges, they are forced to confront their deepest secrets and ask questions they don't want to know the answers to...like what really happened to the missing girl? And are they going to be next?