Dark Angels

Most of us spend at least part of our working lives writing.  Whether you are an accountant or a zoologist, chances are you use the written word everyday to inform, to document, to promote and to persuade.  Using language effectively is an essential skill at work.  Learning to go a step further and use it creatively can bring huge benefits for both you and your business. Inside every mediocre writer at work, there is a better one wanting to come out.  All that we need to release us from our verbal shackles is encouragement, a bit of direction and a positive working environment.  This book sets us on the right track.  It encourages us to be dark angels: to rebel against busines jargon and corporate speak, engage our emotions as well as our intellect and put our personality into words.  


John Simmons is a consultant and thinker on communications and brands. A former director of Interbrand, the world’s largest branding consultancy, he is the author of The Invisible Grail, We Me Them and It, My Sister’s a Barista and co-edited The Economist Guide to Brands and Branding (Economist Books, 2003).