Here is my review of Building Your Author Platform by Tiffany Shand:
Building Your Author Platform gives great, practical advice to new and seasoned authors, alike. Tiffany Shand gleans information from her own experiences as an author and relays the do's and don'ts of creating a platform. Her suggestions on website/blog platforms and social media usage are great tips that all authors should review. The advice given also applies to bloggers regarding whether or not to use a free or paid blog/website.
I actually had the original blog I created in 2011 shut down without notice and without explanation by the free site I used. I'm still trying to decide if I want to pay for a self-hosted blog/website. Blogging and book reviewing isn't a job for me so having to pay for a website that doesn't make me any money just doesn't appeal. Anyway, her sound advice on website/blog platforms is not something to take lightly. I really did lose everything (including my email account).
Building your author platform is important for marketing purposes, to create value for your books, whether fiction or non-fiction, and to pull together readers who want what you offer. Like the author states "Your platform is the bridge between your books and your reader" (Shand, 2017). Go forth and create your platform, you'll be glad you did.
I voluntarily reviewed a copy of this book.
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- Reviewed in the United States on October 31, 2017
