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Ask : The counterintuitive online formula to discover exactly what your customers want to buy...create a mass of raving fans...and take any business to the next level Kindle Edition
"What Ryan Levesque has done is give you the art and the science behind figuring out EXACTLY what your prospects want... and then delivering it via an incredibly effective sales process. Buy this book and put the formula to work in your business - the results speak for themselves."
- Jeff Walker, #1 NY Times bestselling author of "Launch"
"I am going to put the brilliant advice Ryan presents in Askto work immediately. This is the most innovative, practical and useful business book I have read in years."
- Reid Tracy, CEO Hay House, Inc.
"Before you finish the first third of the book, you'll be eager to jump ahead and implement his process immediately - it's that powerful!"
- Annie Hyman Pratt, former CEO of The Coffee Bean and Tea Leaf and CEO of IMPAQ Entrepreneur Business Execution Systems
"Ask may be the most important book written for anyone who sells products or services directly to consumers since Breakthrough Advertising was published in 1966. Ryan Levesque will go down in history as the marketer who used his background to change the way products and services are sold online."
- Brian Kurtz, Business Builder of Boardroom, Inc. and Serial Direct Marketer
THE “MIND-READING” SYSTEM THAT IS REVOLUTIONIZING ONLINE BUSINESS
Do you know how to find out what people really want to buy?
(Not what you think they want, not what they say they want, but what they really want?)
The secret is asking the right questions - and the right questions are not what you might expect.
Ask is based on the compelling premise that you should NEVER have to guess what your prospects and customers are thinking. The Ask Formula revealed in this book has been used to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process.
You ‘ll discover why the Ask Formula is arguably THE most powerful way to discover EXACTLY what people want to buy and how to give it to them - and in a way that makes people fall in love with you and your company.
In this tell-all book, expert online marketer Ryan Levesque (featured in CNBC, Yahoo Finance, The Miami Herald, The San Francisco Chronicle, Mass Market Retailer, Bloomberg Businessweek and more) turns everything you know about customer surveys on its head.
You ‘ll discover how Ryan Levesque developed his proven system for creating survey-based, customized sales funnels. And you ‘ll also learn how YOU can implement the same system in your own business - no matter your market. The Ask Formula blueprint is laid out in clear and detailed steps for anyone to use and adapt.
Whether you ‘re an aspiring Internet entrepreneur, advanced online marketer, or established business owner, this book will both inspire you and show you how to skyrocket your online income - while creating a mass of raving fans in the process - simply by asking the right questions in a surprisingly different way. For people looking to scale up their business, Askwill utterly transform how you think about consumer behavior and selling online.
For example, you ‘ll learn:
- How to increase your income by 36% by asking potential customers this slightly unusual 4 word question.
- Why most businesses are doing surveys all wrong (and the one question you should NEVER be asking your prospects)
- And much, much more…
Discover for yourself why leading marketers all use and recommend the Ask formula.
"Investigation based sales is the most profitable type of selling. Ryan Levesque explains how to utilize this powerful technique beautifully in his book ASK."
- James Schramko, SuperFastBusiness.com
- LanguageEnglish
- PublisherDunham Books
- Publication dateApril 21, 2015
- File size3.3 MB
Editorial Reviews
About the Author
A certified AFOL (Adult Fan of LEGO), Ryan lives with his wife, Tylene, and their two boys in Austin, Texas.
Product details
- ASIN : B00UD7AX66
- Publisher : Dunham Books
- Accessibility : Learn more
- Publication date : April 21, 2015
- Language : English
- File size : 3.3 MB
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Print length : 218 pages
- ISBN-10 : 9781939447739
- ISBN-13 : 978-1939447739
- Page Flip : Enabled
- Best Sellers Rank: #126 in Internet Marketing
- #127 in Web Marketing (Kindle Store)
- #147 in Web Marketing (Books)
- Customer Reviews:
About the author

Ryan Levesque is a 7-time Inc. 5000 CEO & Founder, and 2-time #1 National Best-selling Author. He's generated over 100M in revenue and has successfully sold two of his companies. His work has been featured in the Wall Street Journal, Harvard Business Review, Forbes, Entrepreneur, and NBC News. Today he serves as a Strategic Advisor to multiple businesses, is working on his next book, and writes a weekly email newsletter “The Digital Contrarian” offering Unconventional Business Wisdom to over 100,000+ subscribers. He and his wife and two boys live on their family farm, where they actively raise and grow their own food and conserve the land using regenerative, holistic practices.
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find this marketing book insightful and actionable, with clear step-by-step instructions that are detailed without being technical. They appreciate the author's honest storytelling and writing style, with one customer noting it's not a huge sales pitch. The book receives positive feedback for its market segmentation strategy, with one review highlighting its comprehensive approach to optimizing online marketing funnels.
AI Generated from the text of customer reviews
Customers find the book insightful and actionable, appreciating its refreshing take on marketing and psychology.
"...1. It's hands-down one of the most actionable Marketing books I have read (and I'm very selective on books I do read)...." Read more
"...Executed correctly, these automated surveys will give you priceless information that will inform you of exactly what the customer wants to buy, and..." Read more
"...appeal to our customers and clients sense of self-discovery and curiosity...." Read more
"...Ryan is bringing amazing insights into marketing and allowed me to have a much better vision...." Read more
Customers find the book highly readable and interesting to read, describing it as a must-read with fantastic content.
"...That's all I can think of, though... this is just a fantastic book that Ryan has created for all of us, as marketers, to not just read and put on a..." Read more
"...He has at least 20 years in the business and I find him amazing in his work. All material Kory suggested me to study has always been spot on...." Read more
"...Not so much in psychology behind surveys, but for starters very good...." Read more
"...While the first part of the book, the personal story, was engaging and interesting enough, when I got to the second part I literally could not put..." Read more
Customers appreciate the step-by-step guide in the book, which is easy to understand and detailed enough without being too technical, effectively laying out the logic of the Ask Method.
"...like that day I first saw his presentation, because it's simplified the entire process for me, and makes me want to jump in and create my own funnel..." Read more
"...Finally, this book does not hold back - it includes step by step instruction on how you can use this process to dominate your market. 2...." Read more
"...With that said, Ryan does do a good job to simplify the techie stuff in his walk through, and I've learned long ago to focus on my strengths and..." Read more
"...The explanations are fairly clear, but readers shouldn't think that they can achieve good results by simply reading this book...." Read more
Customers praise the book's storytelling, particularly its honest and revealing account of the author's transition, with one customer noting that every chapter is gold.
"...And be prepared to read it more than once... every chapter is gold and you'll find more eye opening "new" stuff each time you read it...." Read more
"...4. The truly interesting books that teach you some thing new in the right form and leave you thinking...." Read more
"...the first part of the book, the personal story, was engaging and interesting enough, when I got to the second part I literally could not put my..." Read more
"...My biggest beef is the entire first section, which has no relevance to the book...." Read more
Customers praise the book's writing quality, describing it as intelligently and clearly written, with one customer noting it is free of fluff and generalities.
"...Everything has a reason and is well thought out (and has been thoroughly tested)...." Read more
"...The Survey Funnel Strategy offers a slower and more carefully crafted method that will allow you to really satisfy the client so the buying decision..." Read more
"...book, but mostly, what stays with me the most is that it is written from true experience and that's a value you can't pay, all brought in a way that..." Read more
"...Seriously. He even gives you the exact words to use in some of his examples, which can easily be adapted to the business you’re in...." Read more
Customers find the book's methodology simple and straightforward, with one customer noting that it provides detailed guidance for each step of the process.
"...Not just because of the solid principles and strategies he teaches, but because of my personal belief in Ryan as not only a true thought leader in..." Read more
"...You can go through each chapter and pick up the method and psychology behind each step...." Read more
"...audience, lies in the clever construction of these surveys and doing the hard work...." Read more
"...If you are not doing surveys, start. This book will help you with techniques and orders of processes very well...." Read more
Customers find the book offers genuine value and helps them earn more money, with one customer noting it provides a completely different view on selling.
"...Even so, the book offer genuine value in describing these techniques well...." Read more
"...most is that it is written from true experience and that's a value you can't pay, all brought in a way that everybody can understand...." Read more
"...of the book, but the way he goes about “asking” is truly unique and profitable. The book is split up into two parts...." Read more
"...- to create more customers and more profit, often with little or no additional cost...." Read more
Customers appreciate the book's approach to sales funnels, particularly its brilliant market segmentation strategy, with one customer noting how it simplifies the entire process.
"...2002, and this is the first book I've read that has simplified the whole sales funnel process down for me, step-by-step...." Read more
"...provoking, and a good framework to think about starting and segmenting a new business...." Read more
"...You get word-for-word email scripts, sales funnel sequences, and other examples to “swipe”, all while learning Levesque’s entire approach to rapidly..." Read more
"...But Ryan takes it a step further and really breaks it down piece by piece...." Read more
Reviews with images

The Most Effective Way To Create Internet Success
Top reviews from the United States
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- Reviewed in the United States on April 23, 2015I've been in online business full-time since 2002, and this is the first book I've read that has simplified the whole sales funnel process down for me, step-by-step.
After learning of Ryan back in March 2014, I had witnessed a presentation he gave about the power of using funnels in a strategic way to not only build a large list of responsive prospects, but also for making tons of sales, based on giving people exactly what they'd asked for.
I decided to get the book because I already believed in Ryan 100% and wanted to support him, and really had very little intention of reading it, thinking I already knew what it was all about, but I have to be honest...
I couldn't help but open it up and start thumbing through it, and now after reading through just a couple of the chapters, so far, I'm fired up all over again, just like that day I first saw his presentation, because it's simplified the entire process for me, and makes me want to jump in and create my own funnel, based on his "ask formula" (and I am).
Don't hesitate at all to grab this book, because he not only talks the talk, but he really WALKS THE WALK, having been successful in multiple niches, deploying his "ask formula" for numerous clients, to the tune of millions in profits and email subscribers.
As far as results go, even though I haven't personally implemented the strategies in his course (yet), because my focus has been entirely on working with my client's marketing funnels, I've seen countless reports of his students' real success stories, many of whom I personally know, from within his high-level mastermind group that we belong to.
I've also heard nothing but solid things from others who have taken his training, and that says a lot, because I hear the good and the bad about experts and "gurus" in our industry, believe me... and his reputation is impeccable.
The only "less than positive" thing I can think of to mention might be to be aware that he shares a considerable amount about what's happened in his life before getting into the meat of the "how to" portion of the book (just a chapter or two), but I truly believe reading his story will make what he teaches make SO much more sense, because of where he came from, the challenges he faced, and how that led to the REASON for creating these ask campaigns in the first place.
That's all I can think of, though... this is just a fantastic book that Ryan has created for all of us, as marketers, to not just read and put on a shelf... but to actually IMPLEMENT in our businesses to achieve results similar to what he's proven to achieve.
Ryan's "Ask" book gets my highest recommendation. Not just because of the solid principles and strategies he teaches, but because of my personal belief in Ryan as not only a true thought leader in our industry, but who is also just a solid person who authentically cares about making a positive impact on the world through sharing what has worked, consistently, for him and his clients.
- Reviewed in the United States on April 29, 2015I'm not a big reader and I rarely review any products but felt compelled to review Ryan's excellent "Ask" book.
A couple of reasons I decided to review this book.
1. It's hands-down one of the most actionable Marketing books I have read (and I'm very selective on books I do read). I first heard about Ryan a couple of years ago when I purchased a video sales letter course. That training was excellent and I kept an eye on Ryan since, knowing that he produces quality work. Later, I was introduced to his Survey Funnel Formula training - which is essentially what is covered in this book but has been revised. This book goes into the genesis of Ryan's approach, how he came across this method (hint: it was by necessity in order to succeed in certain markets) and how he has refined it to succeed in almost any market. Finally, this book does not hold back - it includes step by step instruction on how you can use this process to dominate your market.
2. The second reason: I am frankly surprised that Ryan has given away all the secrets of his method in this book. Clearly, he does not need money and this book is a testament to his heart and generosity in helping other entrepreneurs like me. His surprising personal story in the book does help explain this a lot.
Ryan is both brilliant (former Ivy-League Neuroscientist) and determined - explaining why he was able to hone this technique and help over 45 clients generate over $37 Million in Revenue. Ryan was essentially the 'secret weapon' brought in under-the-radar to help companies dominate super competitive niches on the internet.
I really like the way the different steps were treated with a separate chapter. You can go through each chapter and pick up the method and psychology behind each step. Everything has a reason and is well thought out (and has been thoroughly tested). The 2 case studies were very useful to read and encouraging.
The only thing missing from this book is having Ryan sit next to you to coach you through the process. For a handful of dollars, you get the next best thing with a complete playbook of Ryan's fantastic survey methodology for finding out your prospects' biggest problems and customizing your solution to them. Result: more happy customers and bigger bank balance.
This may be one of those books you have on your bedside table for easy access so you can absorb all the gems to raise your marketing game.
Top reviews from other countries
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mario giglioReviewed in Italy on January 27, 2016
5.0 out of 5 stars miglior libro di internet marketing in commercio
svela una formula incredibile di funneling e segmentazione, inoltre da degli ottimi insight anche per quanto riguarda copy e videosalesletter.
sto ristrutturando tutti i miei business seguendo questo libro e il contenuto della membership a pagamento next level mastermind che vale interamente il prezzo del biglietto!
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fernandoReviewed in Brazil on August 14, 2015
5.0 out of 5 stars Bem escrito e inovador
Ryan Levesque é um dos principais autores de marketing americano. Neste livro conta sua biografia e sua fórmula. É um guia passo-a-passo para implementar um funil de vendas baseado em perguntas. Dá dicas de como fazer as pessoas responderem questionários, como formular produtos que as pessoas querem. Descreve um sistema de sequenciamento de emails e dá fórmulas para escrever conteúdo que engage e atraí. Como Ryan tem formação de Neurocientista, sabe quais gatilhos mentais disparar e em qual ordem. Acho que vale muito a pena para empreendedores e marketeiros de pequenas, médias e grandes organizações
- yg7658Reviewed in India on March 21, 2016
3.0 out of 5 stars Badly written
A very badly written book - on the face of it, I found too much repetition of the book's name, practically on every page! That broke the chain of thought of what the author is trying to say.
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Daniel ErroReviewed in Mexico on October 31, 2019
1.0 out of 5 stars No lo vale
Fui en contra de todos mis principios y no termine de leer el libro. La primera mitad te la puedes saltar COMPLETAMENTE. Son decenas de hojas de su historia y de como surgió el sistema. Básicamente quiere construir credibilidad para la segunda parte. En la segunda parte describe su "increíble" sistema que básicamente es spamear a gente con encuestas para venderles un producto. En otra review lei que si tú negocio es de vender Y YA, entonces este libro te puede ayudar. Si quieres construir una relación a largo plazo con tus clientes, hay mejores libros. Mejor invierte tu tiempo en:
Ultimate Guide to Facebook Advertising de Perry Marshall
Ultimate Guide to Google AdWords de Perry Marshall
Sell with a story de Paul Smith
Question based selling de Thomas Freese
O cualquier otro libro de marketing/ventas
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Kevin JOURDANReviewed in France on September 28, 2015
5.0 out of 5 stars Le meilleur livre de marketing lu depuis longtemps
Ask ne dévoile pas de recette magique, mais reprend des concepts connus de tous et trop souvent négligés, et les systématise pour les rendre facilement applicables à sa stratégie Internet. Un bouquin qui ouvre les yeux, et qui impactera nul doute le business de tous ceux qui prendront le temps d'appliquer les conseils avisés de Ryan Levesque :)