Table of Contents
Preface
Is there a magic one-sentence close?
So, what do we currently say to close our prospects?
Worst closing statements from subscribers
Ask an easy question.
Getting people ready for the close.
A close we can use ... everywhere.
Managing the decision-making funnel.
Offer prospects the chance to keep their problems.
Make it hard for prospects to keep their problems.
A word of caution.
Two basic motivations.
When the pain is big enough, our prospects will close themselves.
The two-envelope close.
Here is your one-dollar bill.
All is not lost.
Softer words.
The million-dollar close.
The “qualify first” close.
Humans love exclusive offers.
Closing to groups.
Removing the unspoken obstacle.
Removing the risk.
Give our prospects the “truth” guarantee.
Misdirection.
Inside the minds of our prospects.
The contrast close.
Curiosity killed the cat.
Objections: the big picture.
Common objections.
“I want to think it over.”
It isn’t always our fault.
More and more information.
Be fair. Show prospects their options.
Why don’t all of our prospects join?
Reduce our objections.
And finally, a very dangerous word.
Conclusion.
Thank you.
