Table of Contents
Foreword Michael Hyatt ix
Acknowledgments xiii
Introduction xv
Part I The Preparation: The SCORRE Process
1 The Most Important Ingredient: Focus, Focus, Focus 3
2 Establishing the Subject and Central Theme: What Are You Talking About? 19
3 Focusing in on the Objective: Identifying the Bull's-Eye 29
4 Developing Solid Rationale and Resources: That Makes Sense 47
5 The Never-Ending Process of Evaluation: Reaching for Excellence 55
6 The Total Communication Picture: Putting It All Together 59
7 Finding, Filing, and Crafting Illustrations: Make It Shine 71
Part II The Presentation: The SCORRE Delivery
8 Involving the Audience: You Are Always on My Mind 85
9 Using Effective Body Language: Let Your Body Talk 91
10 Maximizing the Communication Environment: Killing the Gremlins 105
Part III The Application: The SCORRE Advantage
11 Managing Your Time: Getting Out from Behind the Eight Ball 119
12 How to Use Humor in Communication: Funny-How That Works! 125
13 Characteristics of an Effective Communicator: The Messenger 141
Appendix: Propositions and Interrogative Responses, Key Words, Possible Headings for Topical File, Speech Worksheet 145
Other Services and Materials Available from Ken 151
Notes 155
