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Michael Killen
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Sell Futures, Not Features: How anyone can uncover hidden benefits to any product or service, so desirable and compelling that you can't help but sell more Kindle Edition

by Michael Killen (Author) Format: Kindle Edition
4.4 out of 5 stars 162 ratings

The hyper-pragmatic and down to earth guide for entrepreneurs, business owners and products creators to sell more for higher prices, and feel comfortable doing it.

"Sell Futures Not Features is my method for helping YOU overcome your fears of rejection, find people who love your product and uncover hidden desirable benefits, to your products and services, that are SO compelling, you can’t help but sell them."

-Mike Killen

No matter your sales experience or how much you’ve sold in the past, you’ll learn how to sell more products and services for whatever price you want.

The reason most people struggle to sell what they want, for the price they want, is because they’re bored by or unconfident in their own product, their customers seem uninterested with what they have to sell and they’re uncomfortable with the sales processes they’ve been taught.

Follow the Sell Futures, Not Features framework to overcome those roadblocks and build products, offers and sales messaging that make you the absolute best choice in your market.

  • Create over 100 reasons for people to by any of your products or services
  • Write killer sales copy that converts
  • Eliminate objections with compelling “future statements”
  • Craft masterful sales campaigns quickly and easily
  • Generate qualified leads from people who want to buy from you
  • Talk to more leads and convert them into customers
  • Get more deals, for higher prices, with less work
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  1. Print length
    294 pages
  2. Language
    English
  3. Publication date
    April 13, 2022
  4. File size
    1.6 MB
  5. Page Flip
    Enabled
  6. Word Wise
    Enabled
  7. Enhanced typesetting
    Enabled
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Product details

  • ASIN ‏ : ‎ B09XB7YXXN
  • Publisher ‏ : ‎ Sell Your Service Limited (April 13, 2022)
  • Publication date ‏ : ‎ April 13, 2022
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 1.6 MB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 294 pages
  • Customer Reviews:
    4.4 out of 5 stars 162 ratings

About the author

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Michael Killen

Michael Killen

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Mike is the world's #1 sales coach for funnel builders, teaching them how to discover hidden benefits to their products that are so compelling, they can't help but sell more.

He's the author of From Single To Scale, Universe Fuel and a contributing author to the #1 Best Seller, Sales Genius 2.

Long term Mike want's to change the role of "sales" in education and help children discover the confidence to take action and do amazing things.

"I remember speaking at an event a few months back in Orlando and the feeling of confidence in the room, from people finally believing that they had something amazing to offer the world, was the only thing I wanted to do from then on."

Mike loves to cook, try to stop his dog from chasing swans and competing in the occasional naked 5K run [photo redacted].

Customer reviews

4.4 out of 5 stars
162 global ratings

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Top reviews from the United States

  • Richard M. Quint
    5.0 out of 5 stars Not new ideas, but a different view of how it is done. Very impactful.
    Reviewed in the United States on June 18, 2024
    Verified Purchase
    The concept of presenting the vision of the clients future after they buy your goods or services has changed the way I speak with clients. The world has become more and more commoditized. These concepts allow you to compete at a higher level in a commoditized society.
    Helpful
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  • i love good quality
    5.0 out of 5 stars not bull just useful
    Reviewed in the United States on August 17, 2023
    Verified Purchase
    This is a very well rounded book. Far too many people offer fluff for the sake of making a sale and not making a difference. This is not one of those books the anecdotes help to make the content real and stick. Happy selling to anyone that takes action from their lessons learned.
    Helpful
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  • Adriana Thieme
    5.0 out of 5 stars Great read to improve sales message and process
    Reviewed in the United States on July 29, 2022
    Verified Purchase
    I enjoyed reading this book because it’s clearly written to help me understand the transformation that my services can bring to my clients and stop talking about what’s included in my web design projects. I’ve highlighted a lot of nuggets on this book that I want to go back to and try to implement on my services definitions. I recommend this reading if you need to learn to write your marketing and sales messages clearly showing the benefits of services to our customers .
    5 people found this helpful
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  • Armstrong
    5.0 out of 5 stars Written from the heart
    Reviewed in the United States on May 5, 2022
    Verified Purchase
    No fluff!

    Just straight-to-god honest book that if you are brave enough to implement will change the dynamics between those you serve, the products you sell and you.

    Thanks, Michael.

    And stay healthy, strong and safe.
    4 people found this helpful
    Helpful
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  • rafacardosoc
    5.0 out of 5 stars Love it
    Reviewed in the United States on April 26, 2022
    Verified Purchase
    Love it already and I'm only halfway through!
    One person found this helpful
    Helpful
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  • Mike Boyd in Tennessee
    1.0 out of 5 stars Very little content
    Reviewed in the United States on February 19, 2024
    Verified Purchase
    Very little good content. To get more useable content you have to opt in for emails and you will be spamed to death
    2 people found this helpful
    Helpful
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  • Joe G
    2.0 out of 5 stars Awesome subject matter & great examples, but plagued with grammar, run-on sentences, & misspellings.
    Reviewed in the United States on January 24, 2023
    I was so excited to find this book. I thoroughly enjoyed the first two chapters, but I needed help with how repetitive the information was and how many grammatical errors kept appearing. They literally made my ADHD flair up. I had to stop multiple times to re-read the sentence to try and figure out what the author meant.

    The subject matter was so good, and the author really did a good job explaining it, but it was so painstakingly repetitive that I kept putting it down. Finally, this past weekend I devoted a few hours to reading. I'm not even halfway through, and I'm giving up. This book should yield many hundreds, if not thousands, of reviews if there was someone involved in proofing and editing. Hopefully, another version is a bit more abridged in the works. For now, I regret that I can't give this five stars.
    8 people found this helpful
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  • Mariela
    1.0 out of 5 stars Too long for something that could be written in few pages
    Reviewed in the United States on December 20, 2022
    Verified Purchase
    Too many unnecessary examples, too much blah, blah, not straight to the point. Writer continues to redirect to his website for an additional chapter (I already bought the book, and now he wants my email), he offers a call after providing the email. This book looks for me as an ad for his other book and business.
    14 people found this helpful
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Top reviews from other countries

  • Vinish Chandran
    5.0 out of 5 stars Selling is not that tough 😅
    Reviewed in India on October 28, 2022
    Verified Purchase
    You know how it feels... When your prospects says these words" let me think about it".
    And you justify this by saying that...
    "Sales is tough"
    Michael laid down a jaw-dropping walkthrough.
    All you have to do is follow the steps mentioned in the book.
    And there you are... Killing Every sales deal.
    Selling is not that tough 😅
    Report
  • Dan G
    5.0 out of 5 stars Buy this book if you want to improve your sales skills
    Reviewed in the United Kingdom on April 14, 2022
    Verified Purchase
    Summary:

    If you're looking to sell more products and services for the price you want, then Sell Futures, Not Features is the book for you. The guide provides entrepreneurs, business owners and product creators with the tools they need to uncover hidden benefits to their products that are so desirable that people can't help but buy them.

    My review:

    I really enjoyed the way that Sell Futures, Not Features is written. It's very easy to read and follow, and it provides a ton of useful information. I appreciate the author's approach to sales - it's straightforward and makes a lot of sense. I also like that the book is packed with actionable tips and examples.

    The main themes in the book are finding hidden benefits to products, overcoming fear of rejection, and writing killer sales copy. All of these are essential skills for anyone who wants to be successful in sales.

    Painting a scene and telling a narrative is far more effective than reciting a checklist of features. This book will teach you how to do so.

    I would recommend this book to anyone who wants to improve their sales skills. If you're looking to sell more products and services for the price you want, then this book is for you.
    Customer image
    Dan G
    5.0 out of 5 stars
    Buy this book if you want to improve your sales skills

    Reviewed in the United Kingdom on April 14, 2022
    Summary:

    If you're looking to sell more products and services for the price you want, then Sell Futures, Not Features is the book for you. The guide provides entrepreneurs, business owners and product creators with the tools they need to uncover hidden benefits to their products that are so desirable that people can't help but buy them.

    My review:

    I really enjoyed the way that Sell Futures, Not Features is written. It's very easy to read and follow, and it provides a ton of useful information. I appreciate the author's approach to sales - it's straightforward and makes a lot of sense. I also like that the book is packed with actionable tips and examples.

    The main themes in the book are finding hidden benefits to products, overcoming fear of rejection, and writing killer sales copy. All of these are essential skills for anyone who wants to be successful in sales.

    Painting a scene and telling a narrative is far more effective than reciting a checklist of features. This book will teach you how to do so.

    I would recommend this book to anyone who wants to improve their sales skills. If you're looking to sell more products and services for the price you want, then this book is for you.
    Images in this review
    Customer image
    Report
  • Sana Tayyab
    5.0 out of 5 stars solid closing tactics
    Reviewed in Australia on October 8, 2024
    Verified Purchase
    I really enjoyed the sales advices and ways to close a deal. I have started using a few and I am seeing results
    Report
  • Kindle Customer
    5.0 out of 5 stars Amazing book! It has changed my life!
    Reviewed in Mexico on January 25, 2025
    Verified Purchase
    I know that I'm great at delivering the service I offer but closing the sale seemed impossible in my head, but with this book it has really helped me to overcome my own road blocks in my mind.
    Report
  • Cristina Márquez
    5.0 out of 5 stars Life changing
    Reviewed in Mexico on March 2, 2024
    Verified Purchase
    Thanks to this book I have a completely different mindset about the sales process. I had always avoided working on sales departments because I had so much limiting beliefs. But recently the main goal of my role has turned to sales. Thanks to this book I feel more confident on the role and I could even propose good ideas to my boss.
    Report

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