
Enjoy fast, free delivery, exclusive deals, and award-winning movies & TV shows with Prime
Try Prime
and start saving today with fast, free delivery
Amazon Prime includes:
Fast, FREE Delivery is available to Prime members. To join, select "Try Amazon Prime and start saving today with Fast, FREE Delivery" below the Add to Cart button.
Amazon Prime members enjoy:- Cardmembers earn 5% Back at Amazon.com with a Prime Credit Card.
- Unlimited Free Two-Day Delivery
- Streaming of thousands of movies and TV shows with limited ads on Prime Video.
- A Kindle book to borrow for free each month - with no due dates
- Listen to over 2 million songs and hundreds of playlists
- Unlimited photo storage with anywhere access
Important: Your credit card will NOT be charged when you start your free trial or if you cancel during the trial period. If you're happy with Amazon Prime, do nothing. At the end of the free trial, your membership will automatically upgrade to a monthly membership.
Buy new:
-64% $16.07$16.07
Ships from: Amazon.com Sold by: Amazon.com
Save with Used - Very Good
$10.10$10.10
Ships from: Bahamut Media Sold by: Bahamut Media

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.
Read instantly on your browser with Kindle for Web.
Using your mobile phone camera - scan the code below and download the Kindle app.
Follow the authors
OK
Go-To Expert, The 1st Edition
Purchase options and add-ons
“Differentiating yourself from your peers is the challenge that every professional faces. This book gives you the clarity, process and confidence to make yourself stand out in a crowded market place.”
Toni Hunter, Partner, George Hay Chartered Accountants
“This easy-to-read book shows you how to build a firm foundation to win business regularly from your network. Highly recommended for any corporate professional or small business owner.”
Charlie Lawson, National Director, BNI UK & Ireland
The Go-To Expert provides no-nonsense advice on managing your transition into a well-known and trusted name within your industry.
Discover:
- Simple steps to build your profile
- How to market and sell yourself with ease and confidence
- Techniques to make your clients come to you
“If you want to move your career on, shifting from being just another professional advisor to being truly recognised as a go-to expert, this book will show you the way.”
Richard Newton, award-winning author of The Management Book
- ISBN-101292014911
- ISBN-13978-1292014913
- Edition1st
- PublisherFT Press
- Publication dateFebruary 27, 2014
- LanguageEnglish
- Dimensions6.14 x 0.69 x 9.21 inches
- Print length302 pages
Discover the latest buzz-worthy books, from mysteries and romance to humor and nonfiction. Explore more
Editorial Reviews
From the Back Cover
“Differentiating yourself from your peers is the challenge that every professional faces. This book gives you the clarity, process and confidence to make yourself stand out in a crowded market place.”
Toni Hunter, Partner, George Hay Chartered Accountants
“This easy-to-read book shows you how to build a firm foundation to win business regularly from your network. Highly recommended for any corporate professional or small business owner.”
Charlie Lawson, National Director, BNI UK & Ireland
The Go-To Expert provides no-nonsense advice on managing your transition into a well-known and trusted name within your industry.
Discover:
- Simple steps to build your profile
- How to market and sell yourself with ease and confidence
- Techniques to make your clients come to you
“If you want to move your career on, shifting from being just another professional advisor to being truly recognised as a go-to expert, this book will show you the way.”
Richard Newton, award-winning author of The Management Book
About the Author
Heather Townsend helps professionals become the Go-To-Expert. She is the author of The FT Guide To Business Networking and a high profile member of the professional services industry. Heather has worked with over 300 partners, coached, trained and mentored over 2000 professionals at every level of the UK’s most ambitious professional practices. She is a regular speaker and writer for the trade press.
Jon Baker has 25 years experience of managing, training & coaching in business. He is an in demand speaker, social media and sales trainer (Jon is a member of the professional speaker’s association). In the last 7 years he has coached hundreds of Business owners, helping to grow their firms by more than 63%. He has also had blue chip clients; including BP, Total, and Feel Good Drinks.
Product details
- Publisher : FT Press
- Publication date : February 27, 2014
- Edition : 1st
- Language : English
- Print length : 302 pages
- ISBN-10 : 1292014911
- ISBN-13 : 978-1292014913
- Item Weight : 1.3 pounds
- Dimensions : 6.14 x 0.69 x 9.21 inches
- Best Sellers Rank: #4,233,906 in Books (See Top 100 in Books)
- #6,843 in Job Hunting & Career Guides
- #26,906 in Business & Finance
- Customer Reviews:
About the authors
Firstly, thank you for popping by! Let me tell you a little bit more about myself. I'm still working on the fiction writing skills, so for now, the truth will need to do...
Most Engineering Graduates from Oxford University don't go on to write award-winning business books.
Or sustain a high profile career as a Writer, Executive Coach and International Professional Speaker.
That's exactly what happened to me after I wrote The FT Guide To Business Networking & The Go-To Expert, plus co-authoring (with Jo Larbie) 'How to make partner and still have a life'.
Being up for a challenge is a constant theme for me, which is probably why I love helping professionals become the Go-To Expert. When I am not writing I can found increasing my waist line with my homemade gluten and dairy free cakes, or trying to decrease it as a fully-paid up member of the crocked slow-running club.
RECENT ACCOLADES & ENDORSEMENTS INCLUDE:
1) Helping my clients add over £1 million of fees to their client portfolios in the last 12 months
2) Judging the British Accountancy Awards in 2011 and 2012
3) Helping two of my small firm clients win awards at the 2013 British Accountancy Awards.
4) Economia decided I was in the 2013, top 50 influencers on finance & business on social media.
WHO I WORK WITH:
My work splits into 2 distinct and different camps. I am either working with potential partners helping them build their personal and business case to get to partner. Or working with owners & potential partners of small (under 10 partners) accountancy, consultancy and legal firms helping them with:
1) Consistently generating good quality new clients, helping to profitably grow their practice without having to cold call.
2) Building a strong & capable management team in order for the practice owner to increase their income from the practice whilst working less hours
3) Creating the next set of future partners, so that the firm’s current partners can retire knowing they will be able to get their capital out of the firm
4) Helping business book authors grow their business through writing their own book.
I feature regularly in the national & trade press, e.g. FT, Guardian, Sunday Times, Managing Partner, Legal Week, Accountancy Age. My clients have included: Deloitte, KPMG, BDO, amongst others.
To book me to speak please contact David Stoch at Meerkat PR, on 020 8563 0182. For any other work related enquiries, contact me directly.
Heather can be found blogging at:
* Joined up networking - http://www.joinedupnetworking.com
* How to make partner and still have a life - http://www.howtomakepartner.com
* venture-Now - http://www.venture-now.com
Driven by his desire to expose and develop the talent of quieter businesspeople, alongside his enthusiasm for action and helping others it’s no surprise that Jon Baker has become known for inspiring business leaders into action.
His business growth and networking knowledge (has written three books on the subjects), combined with leadership experience allows Jon to show leaders how to change their habits and get more from their introverts.
With his quietly confident attitude to challenges and his vision to support introverts in business, it’s no surprise that Jon Baker has become known for activating introverts across the UK.
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonTop reviews from the United States
There was a problem filtering reviews. Please reload the page.
- Reviewed in the United States on October 12, 2019I like every thing about this book.
- Reviewed in the United States on May 3, 2016Having a personal branding and standing out against your competitors are critical for success in business. This book will guide you to being the ‘go-to’ person in your niche. It will also show you how to use the power of your brand and reputation to amplify your business networking success.
Top reviews from other countries
- DrkReviewed in India on June 25, 2017
5.0 out of 5 stars Five Stars
Great book
- Flor McCarthyReviewed in the United Kingdom on April 2, 2014
5.0 out of 5 stars Excellent practical handbook.
I found this book a really excellent step by step guide for professionals seeking to develop expert status. While it contains very good advice for strategic planning, it also provides very specific useful tactical tips on exactly how to go about things like networking and blogging in a very targeted way. (I mention these specifically as I find that they can often be ineffective time wasters if done without clearly focused objectives.)
I found the sections on publishing and speaking particularly interesting as the authors have obviously done it successfully and they share their practical experience openly and generously.
This book provides a blueprint for practice and personal development for professionals. The trick (as always) is likely to be in the implementation of the very many good ideas contained in it.
- Pam BurrowsReviewed in the United Kingdom on November 26, 2014
5.0 out of 5 stars So much value and real change in thinking
I haven't been this engaged in a book for a long time. Not only is it really readable and useful but you can download a really helpful workbook to write all your learning and plans into so you can really make great changes in your strategy. And the workbook is entirely free!
Then, if I wasn't already chuffed to bits, the author gives you her email address through which you can ask direct questions and get even more fuel for your plans. Bloomin marvellous!
I like it, can you tell?
- nicholas mcleanReviewed in the United Kingdom on January 25, 2015
5.0 out of 5 stars Full of practical tips
This is a very good, easy to read, practical guide on how to help build your profile in professional services. Very little practical training on business development is given at many private practice law firms and so this would be an excellent start for any lawyer. I came away from reading the book reassured that some of the steps I have been taking in terms of marketing and BD are consistent with good practice and also with some ideas for improvements in various areas. Will definitely be referring back from time to time!
- oldhasbeenReviewed in the United Kingdom on September 3, 2017
3.0 out of 5 stars A useful read, but no more
For a freelancer or small businessman, this book is worth reading, but, unlike some other reviewers, I'd be very wary of treating it like a bible.
The evidence it presents is anecdotal; there's no real depth of research behind it. So sure, the author cites many businesses that have thrived from niche specialisations, but what about those that have failed using the same approach? Or those who have thrived from making their wider skills a virtue?
One of the main issues I have with it is from my own experience, both as a manager and a householder: over-specialisation is often a severe problem. (Do you know the old Flanders & Swann song, "The Gasman Cometh"? Check it out on youtube.There's still a lot of this about! )
I worked for an American company for several years, in which American management despaired over British over-specialisation. To give a concrete example: UK software developers who knew everything about their speciality, e.g. Java or Oracle, but were clueless about the world beyond, and could not understand how "their" technology interfaced with others, or roll their sleeves up and do software testing, training or work directly with end users when required.
One very successful local business I know differentiates themselves from the numerous plumber, carpenters and central heating engineers by their versatility - you have a problem with your shower or toilet, they fix it, even if it requires a mix of carpentry, plumbing an plastering expertise. (Wonder if their owner has read this book? Would be interesting.) And there are others I regularly use whose "niche" is just being very good, reliable and trustworthy - all the marketing in the world is no substitute for these.
Having said that, it's worth a read but please keep your critical faculties switched on while doing so!