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Go-To Expert, The 1st Edition

4.5 out of 5 stars 40 ratings

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“Differentiating yourself from your peers is the challenge that every professional faces. This book gives you the clarity, process and confidence to make yourself stand out in a crowded market place.”

Toni Hunter, Partner, George Hay Chartered Accountants

“This easy-to-read book shows you how to build a firm foundation to win business regularly from your network. Highly recommended for any corporate professional or small business owner.”

Charlie Lawson, National Director, BNI UK & Ireland

The Go-To Expert provides no-nonsense advice on managing your transition into a well-known and trusted name within your industry.

Discover:

  • Simple steps to build your profile
  • How to market and sell yourself with ease and confidence
  • Techniques to make your clients come to you

“If you want to move your career on, shifting from being just another professional advisor to being truly recognised as a go-to expert, this book will show you the way.”

Richard Newton, award-winning author of The Management Book

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Editorial Reviews

From the Back Cover

“Differentiating yourself from your peers is the challenge that every professional faces. This book gives you the clarity, process and confidence to make yourself stand out in a crowded market place.”

Toni Hunter, Partner, George Hay Chartered Accountants

“This easy-to-read book shows you how to build a firm foundation to win business regularly from your network. Highly recommended for any corporate professional or small business owner.”

Charlie Lawson, National Director, BNI UK & Ireland

The Go-To Expert provides no-nonsense advice on managing your transition into a well-known and trusted name within your industry.

Discover:

  • Simple steps to build your profile
  • How to market and sell yourself with ease and confidence
  • Techniques to make your clients come to you

“If you want to move your career on, shifting from being just another professional advisor to being truly recognised as a go-to expert, this book will show you the way.”

Richard Newton, award-winning author of The Management Book

About the Author

Heather Townsend helps professionals become the Go-To-Expert. She is the author of The FT Guide To Business Networking and a high profile member of the professional services industry. Heather has worked with over 300 partners, coached, trained and mentored over 2000 professionals at every level of the UK’s most ambitious professional practices. She is a regular speaker and writer for the trade press.

Jon Baker has 25 years experience of managing, training & coaching in business. He is an in demand speaker, social media and sales trainer (Jon is a member of the professional speaker’s association). In the last 7 years he has coached hundreds of Business owners, helping to grow their firms by more than 63%. He has also had blue chip clients; including BP, Total, and Feel Good Drinks.

Product details

  • Publisher ‏ : ‎ FT Press
  • Publication date ‏ : ‎ February 27, 2014
  • Edition ‏ : ‎ 1st
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 302 pages
  • ISBN-10 ‏ : ‎ 1292014911
  • ISBN-13 ‏ : ‎ 978-1292014913
  • Item Weight ‏ : ‎ 1.3 pounds
  • Dimensions ‏ : ‎ 6.14 x 0.69 x 9.21 inches
  • Customer Reviews:
    4.5 out of 5 stars 40 ratings

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Customer reviews

4.5 out of 5 stars
40 global ratings

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Top reviews from the United States

  • Reviewed in the United States on October 12, 2019
    I like every thing about this book.
  • Reviewed in the United States on May 3, 2016
    Having a personal branding and standing out against your competitors are critical for success in business. This book will guide you to being the ‘go-to’ person in your niche. It will also show you how to use the power of your brand and reputation to amplify your business networking success.

Top reviews from other countries

  • Drk
    5.0 out of 5 stars Five Stars
    Reviewed in India on June 25, 2017
    Great book
  • Flor McCarthy
    5.0 out of 5 stars Excellent practical handbook.
    Reviewed in the United Kingdom on April 2, 2014
    I found this book a really excellent step by step guide for professionals seeking to develop expert status. While it contains very good advice for strategic planning, it also provides very specific useful tactical tips on exactly how to go about things like networking and blogging in a very targeted way. (I mention these specifically as I find that they can often be ineffective time wasters if done without clearly focused objectives.)

    I found the sections on publishing and speaking particularly interesting as the authors have obviously done it successfully and they share their practical experience openly and generously.

    This book provides a blueprint for practice and personal development for professionals. The trick (as always) is likely to be in the implementation of the very many good ideas contained in it.
  • Pam Burrows
    5.0 out of 5 stars So much value and real change in thinking
    Reviewed in the United Kingdom on November 26, 2014
    I haven't been this engaged in a book for a long time. Not only is it really readable and useful but you can download a really helpful workbook to write all your learning and plans into so you can really make great changes in your strategy. And the workbook is entirely free!
    Then, if I wasn't already chuffed to bits, the author gives you her email address through which you can ask direct questions and get even more fuel for your plans. Bloomin marvellous!
    I like it, can you tell?
  • nicholas mclean
    5.0 out of 5 stars Full of practical tips
    Reviewed in the United Kingdom on January 25, 2015
    This is a very good, easy to read, practical guide on how to help build your profile in professional services. Very little practical training on business development is given at many private practice law firms and so this would be an excellent start for any lawyer. I came away from reading the book reassured that some of the steps I have been taking in terms of marketing and BD are consistent with good practice and also with some ideas for improvements in various areas. Will definitely be referring back from time to time!
  • oldhasbeen
    3.0 out of 5 stars A useful read, but no more
    Reviewed in the United Kingdom on September 3, 2017
    For a freelancer or small businessman, this book is worth reading, but, unlike some other reviewers, I'd be very wary of treating it like a bible.

    The evidence it presents is anecdotal; there's no real depth of research behind it. So sure, the author cites many businesses that have thrived from niche specialisations, but what about those that have failed using the same approach? Or those who have thrived from making their wider skills a virtue?

    One of the main issues I have with it is from my own experience, both as a manager and a householder: over-specialisation is often a severe problem. (Do you know the old Flanders & Swann song, "The Gasman Cometh"? Check it out on youtube.There's still a lot of this about! )

    I worked for an American company for several years, in which American management despaired over British over-specialisation. To give a concrete example: UK software developers who knew everything about their speciality, e.g. Java or Oracle, but were clueless about the world beyond, and could not understand how "their" technology interfaced with others, or roll their sleeves up and do software testing, training or work directly with end users when required.

    One very successful local business I know differentiates themselves from the numerous plumber, carpenters and central heating engineers by their versatility - you have a problem with your shower or toilet, they fix it, even if it requires a mix of carpentry, plumbing an plastering expertise. (Wonder if their owner has read this book? Would be interesting.) And there are others I regularly use whose "niche" is just being very good, reliable and trustworthy - all the marketing in the world is no substitute for these.

    Having said that, it's worth a read but please keep your critical faculties switched on while doing so!