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Jay Allyson
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LEVERAGED CONSULTING IN THE DIGITAL AGE: How to Build and Grow a Successful Service Business in an Increasingly Competitive Marketplace Kindle Edition

by Jay Allyson (Author) Format: Kindle Edition
4.0 out of 5 stars 31 ratings
Leveraged Consulting in the Digital Age is a powerful guide to starting, surviving and thriving as an independent consultant, coach or other professional service provider in today’s growing yet competitive marketplace. Whether you’re starry-eyed, struggling, stuck or stressed with the peaks and dips of traditional consulting, or you’re doing well but looking for ways to grow, this book is for you. If you’re looking to build, market, grow and scale a service business and you have ambition, drive, a sense of adventure, a willingness to learn and the spirit to achieve a bigger vision of success for yourself or your firm, the book provides you with a roadmap that is both strategic and practical. Packed with inspirational quotes, visuals and learning points, you will see how digital strategies are helping consultants create workable, dependable and scalable business models to engage, educate and enrol high-end clients. Through her expert handling of principles, practices and processes used across the intersections of business and education, and the impact of developing greater digital capability on business growth, Jay Allyson offers a tangible path towards digital transformation and achieving the work-life balance and freedom you desire. Drawing on insights and know-how from professional services, internet marketing and online learning sectors, she shows you how to position, package and provide your expertise in ways that suit today’s global and digital marketplace and harness the power of leverage to gain competitive advantage.

There has never been a better time or greater opportunity for professional experts to create a wildly profitable and purposeful client business. Massive growth trends in online publishing and marketing, e-learning and e-commerce offer an abundance of opportunities to expand our reach whilst overcoming the growing client scepticism of the value for money offered by consultants and coaches. Those in our industry who have learned how to leverage their expertise to suit new and emerging customer expectations and build trust prior to sales are way more likely to prosper. Any business nowadays exists in a highly competitive and changing environment, one that requires effective, responsive and well-managed shifts in thinking and practice. As you journey through the book, you will learn key principles that enable you to examine your business architecture and understand what needs to change to raise your leverage capacity for growth.

The book starts by laying the foundations for strategic planning from the inside out - from articulating your professional brand identity to creating a compelling core offer, implementing systems and adding new revenue streams. If you’re struggling to bring in clients or feel you’re undercharging for the value you give them, then the chapters on leveraging ‘you’, leveraged marketing and leveraged sales will provide you with solutions. If you’re a consultant, coach, designer, therapist, trainer, or any kind professional service provider or expert, and stuck in the rut of trading only your time or if you’ve reached an income ceiling, look to the chapter on leveraged delivery. The final chapter draws it all together helping you create a personalised leveraged roadmap for change. Through self-evaluation and growth action planning, you'll look to apply (one or more of) seven critical levers to win more of your ideal clients, raise your visibility, create a sales flow and implement systems for efficiency & scaling. By the end, you'll have a digital plan you can use to improve business performance, move beyond your current challenges and increase your influence, impact and income.

Whether you’re a solo practitioner, service agency or small consulting firm, Leveraged Consulting in the Digital Age will progressively transform the way you think about and share who you are, what you do, how you do it, and how you bring your unique value to the marketplace.
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  1. Print length
    318 pages
  2. Language
    English
  3. Publication date
    June 8, 2020
  4. File size
    9.5 MB
  5. Page Flip
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  6. Word Wise
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Editorial Reviews

From the Author

Free companion workbook for book buyers available at jayallyson.com/leveragedconsulting/workbook

From the Back Cover

YOUR ROADMAP TO A PURPOSE-DRIVEN, DIGITALLY SMART, HIGHLY LEVERAGED AND LUCRATIVE ENTERPRISE

If you are a service provider who is:
- struggling to find clients or doing too many different things for different clients?
- limiting yourself to work with local clients or facing an income ceiling?
- stuck trading only your time or undercharging to stay competitive?
- frustrated with marketing that isn't working or poor sales conversion?

You are not alone. After experiencing all of the above, Jay Allyson dedicated herself to creating more leveraged approaches to building and growing a successful consulting business, making the leap from self-employed supplier of 'me too' services to in-demand 'go-to' expert and next level business growth.

And there is a solution. LEVERAGED CONSULTING IN THE DIGITAL AGE is your secret weapon and competitive advantage in an ever more challenging marketplace. The book offers a digital roadmap to increasing your visibility, reach and revenue in the competitive professional services industry. It's the natural next phase of a journey you have already begun as a consultant, coach or other expert.

Massive growth in digital publishing and online learning are driving many service providers to become internet marketers and educational entrepreneurs. From branding & marketing to sales & delivery, this book will teach you the leveraged strategies you need to attract better clients, serve more people, create new income streams and earn what you're worth.

Packed with inspirational quotes, visuals and learning points, the book shares key principles, practices and processes required for leveraging your expertise, marketing, sales and service delivery and offers seven critical levers for implementing change and achieving success - financially and personally.

Product details

  • ASIN ‏ : ‎ B087RQ59TN
  • Publisher ‏ : ‎ Belanda Consulting Publications
  • Publication date ‏ : ‎ June 8, 2020
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 9.5 MB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 318 pages
  • Page Flip ‏ : ‎ Enabled
  • Customer Reviews:
    4.0 out of 5 stars 31 ratings

About the author

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Jay Allyson

Jay Allyson

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Dr Jacqueline Allyson Dempster (Jay Allyson) is a UK-based business consultant and mentor, marketing enthusiast and online education specialist combining 20 years in professional and business development in non-profit, education and small business sectors, specialising in e-learning, project management and evaluation, and 15+ years as an entrepreneur, consulting business owner and business strategist. She is the founder of the iSuccess Business Academy and leader of the Digital Roadmap business transformation programme.

Jay works with independent professionals and small firms who want to leverage their expertise beyond traditional ways of working with clients, raise their game and beat out their competition. See jayallyson.com and facebook.com/groups/TheLeveragedLivingClub. Whilst driven to inspire and motivate through her teaching, mentoring, writing and speaking, Jay enjoys relaxed “leveraged living” in rural England, with the freedom she loves to live life on her own terms and pursue her interests, hobbies and family time.

Jay draws on substantial experience in education and e-learning, networking and internet marketing and business development to help small business owners implement leveraged strategies for business building. Connecting with the idea of helping others uplevel their consulting / coaching business and bring work-life balance into the equation for strategic planning and operational improvement, especially in times of change and crisis, Jay provides consulting and coaching to ambitious entrepreneurs looking to achieve next level business growth.

Jay's expert insights, caring and down-to-earth support and holistic approach to defining and achieving success in business has placed her in the top echelon of her field. Her best-selling book, Leveraged Consulting in the Digital Age: How to Build and Grow a Successful Service Business in an Increasingly Competitive Marketplace is testimony to the wealth of mindset, marketing and monetary insights she brings to the independent professional looking to build a purposeful, dependable and profitable enterprise.

Catch the podcast: The Leveraged Business: Earn More, Work Less, Grow Faster on podfollow.com/leveragedbusiness

PRAISE for LEVERAGED CONSULTING IN THE DIGITAL AGE

"If you’re a service provider looking to create real leverage in your business, Jay's book covers the gamut of building a leveraged consulting business in the digital age" - Dorie Clark, best-selling author of Reinventing You and Stand Out

"A comprehensive manual to building a consulting business in the digital age" - Danny Iny, Founder & CEO of Mirasee and best-selling author of Teach & Grow Rich and Effortless

"Comprehensive guide to developing and scaling a consultancy business" - Anna Parker-Naples, best-selling author of Get Visible and Podcast With Impact

"A comprehensive and clear guide in the digital age of confusion" - Rachel Henke, best-selling author of The Freedom Solution and Living Fearlessly

Reader reviews:

"Refreshingly free of jargon and leaves readers with practical applications to build a leveraged strategy for exponential growth."

"An important guide for the modern consultant, coach or therapist"

"Finally a no-fluff, exceptionally written book which is perfect for the small business owner. If only I could give 6 stars!"

Visit JayAllyson.com for more information about Jay, the iSuccess approach and her Leveraged Business Accelerator signature programme. You can also follow her on social media - search "jayallyson".

Customer reviews

4 out of 5 stars
31 global ratings

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Customers say

Customers find the book provides plenty of useful advice, with one noting it serves as an excellent resource for both new and seasoned consultants. Moreover, the book is easy to read and follow, with one customer highlighting how the author presents complex topics clearly. Additionally, customers appreciate the value for money, with one mentioning how it helps create high Return on Investment.

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15 customers mention "Advice"14 positive1 negative

Customers find the book provides plenty of useful advice, particularly in creating better research and marketing plans, with one customer noting it serves as an excellent resource for both new and seasoned consultants.

"...She informs the reader of the three outcomes to which we can transpire: ‘To think differently about how you market and deliver your professional..." Read more

"...Digital Age" by Jay Allyson is a comprehensive guide that empowers independent consultants, coaches, and professional service providers to thrive in..." Read more

"...as well as 15 years of being an entrepreneur, Jay Allyson provides plenty of resources that can help one transform their thinking and bring their..." Read more

"This is a good guide with lots of positives, but also a few negatives...." Read more

10 customers mention "Readability"7 positive3 negative

Customers find the book easy to read and follow, with one customer noting the author's ability to present complex topics clearly.

"...Using excellent graphics, plentiful quotes for significant leaders, and easy to understand language, Jay Allyson accomplishes the outcomes she..." Read more

"...The book combines inspirational quotes, visuals, and learning points to demonstrate how digital strategies can help consultants create successful..." Read more

"...I liked the flow of her writing, the visuals and examples she uses in the book to make everything even clearer...." Read more

"...She sounds very smart...but it's all rehash. Should have known if it takes an author 12 hours to give you value --lots of padding." Read more

4 customers mention "Value for money"4 positive0 negative

Customers find the book provides good value for money, with one customer mentioning it offers affordable digital marketing strategies, while another notes it helps achieve high Return on Investment.

"...resource for seeking to elevate their influence, impact, and income in the digital age." Read more

"...Creating more value and making a bigger impact through your expertise is the goal of consulting...." Read more

"...The author is a business consultant and mentor, marketing enthusiast, and online education specialist with 20 years in professional and business..." Read more

"...Is she right? Definitely. From undertaking affordable digital marketing, flawless research, communication, and achieving high performance, a..." Read more

Top reviews from the United States

  • Grady Harp
    5.0 out of 5 stars ‘You need clarity about your identity, your audience and your message’
    Reviewed in the United States on March 26, 2021
    Verified Purchase
    United Kingdom based author Jay Allyson has extensive experience in the effective use of technology in teaching, learning, business and marketing, leading, managing and evaluating digital innovation projects. She founded iSuccess Business Academy and the leader of Digital Roadmap business transformation program.

    As she has stated, ‘People who know me will tell you I’m almost OCD about planning process and efficiency…but I’ve found real success is not just about the mechanics of business, it’s also about the intangibles – being able to release the reins a bit, cat out inner demons, find your passion again and focus on a long term vision of success. For that, you need to get all the dimensions of your business in balance. For that, you need to get all the dimensions of your business in balance. iSuccess starts with building strong foundations, gaining that much-needed clarity and confidence in your direction of travel, then creating leverage through well-managed systems, and products and programs delivered digitally.’

    Throughout her book Allyson makes her guide points of instruction easy to understand and hence immediately accessible. She informs the reader of the three outcomes to which we can transpire: ‘To think differently about how you market and deliver your professional expertise with regards to your brand message, business model, packaging, and revenue streams so you can see the opportunities for a more leveraged consulting practice; To identify the critical elements that are most likely holding back your business growth in terms of aligning, targeting, positioning, branding, pricing, systematizing and scaling so you can break through current barriers; and To create an action plan for transforming your marketing and business growth towards an approach that is steadfast and scalable so you can achieve the work-life freedom you desire.’

    Using excellent graphics, plentiful quotes for significant leaders, and easy to understand language, Jay Allyson accomplishes the outcomes she proposes. Very satisfying new information for all types of ‘businesses’. Grady Harp, March 21
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  • Robin
    4.0 out of 5 stars Valuable and comprehensive guide
    Reviewed in the United States on July 13, 2023
    Verified Purchase
    "Leveraged Consulting in the Digital Age" by Jay Allyson is a comprehensive guide that empowers independent consultants, coaches, and professional service providers to thrive in today's competitive marketplace. Whether you're new and struggling or looking to expand your existing consulting business, this book offers strategic and practical insights. Allyson presents a roadmap for building, marketing, growing, and scaling a service business. The book combines inspirational quotes, visuals, and learning points to demonstrate how digital strategies can help consultants create successful and scalable business models. With a focus on leveraging expertise, the author explores the intersections of business, education, and digital capability, providing tangible steps for achieving digital transformation, work-life balance, and freedom. This is a valuable resource for seeking to elevate their influence, impact, and income in the digital age.
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  • GM Reads
    5.0 out of 5 stars A mind blowing learning resource!
    Reviewed in the United States on July 10, 2023
    Verified Purchase
    Jay Allyson's Leveraged Consulting in the Digital Age is a self-help book for aspiring entrepreneurs and business owners who seek to succeed in this new digital age.

    With 20 years of experience in professional and business development, as well as 15 years of being an entrepreneur, Jay Allyson provides plenty of resources that can help one transform their thinking and bring their unique presence to the marketplace.

    These tools will aid in finding different types of clients, working with local ones, creating a better research and marketing plan so that time and charges are not an issue, as well as providing solutions to all the problems that can occur in business.

    This book is sure to provide helpful advice for any type of business endeavor.
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  • Sanjin
    4.0 out of 5 stars An easy recommendation
    Reviewed in the United States on April 19, 2021
    Verified Purchase
    This is a good guide with lots of positives, but also a few negatives. It is detailed, organized, structured and the author knows how to present a complex topic. I liked the flow of her writing, the visuals and examples she uses in the book to make everything even clearer. On the other hand, I feel like the book didn't need to be as long as it is, at least not in the way it is presented. Parts of it are a little repetitive and dragged out, but it is tolerable. Also, I would like more examples than theory, but that is just a personal preference, I'm sure that there are lots of people who like it the other way round. A little problem for some readers might be that it is good to have some prior knowledge of this topic, it certainly helps with following the book. Everything else is very good, like I said. If you are looking for a guide like this, it is an easy recommendation.
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  • William B. Caskey
    2.0 out of 5 stars Does She Ever Get To It?
    Reviewed in the United States on June 14, 2021
    Verified Purchase
    I bought the audio version which is 12 hours long. I'm three hours in and all I've heard is a rehash of why we need to change our consulting business. Not one strategy yet. I hope it comes soon or I'll be sending it back to Amazon for a refund. She sounds very smart...but it's all rehash. Should have known if it takes an author 12 hours to give you value --lots of padding.
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  • Piaras
    5.0 out of 5 stars A timely and important book.
    Reviewed in the United States on October 8, 2020
    Verified Purchase
    We live in interesting times. People who never imagined experiencing financial challenges are suddenly out of work with little or no warning and are losing their homes at record pace. If you find yourself in a discouraging or challenging job situation, you may need a 'Plan B'. Learn how you can prevent yourself from getting into that predicament that so many of us find ourselves in today.

    LEVERAGED CONSULTING IN THE DIGITAL AGE by Jay Allyson shows how to build and grow a successful service business in an increasingly competitive marketplace. One of the most critical determinants of success in professional services is the ability to "leverage" your highest valued resources. This is a timely and important book that demonstrates how to do that. Highly recommended.
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Top reviews from other countries

  • Danny Iny
    5.0 out of 5 stars A comprehensive manual to building a consulting business in the digital age
    Reviewed in Canada on July 8, 2020
    Verified Purchase
    The landscape for independent consultants has changed dramatically over the past couple of decades, rendering many of the good books on the topic woefully out of date. Enter Allyson's book, which covers the gamut of creating a leveraged consulting business in the digital age, from identifying and attracting clients, to fulfilling on the delivery of services they contract you for, and everything in between. If you're a service provider looking to create real leverage in your business, this book is for you.
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  • vancouver_buyer
    3.0 out of 5 stars It reads like a very long sales page, which is probably ok for some readers
    Reviewed in Canada on August 7, 2020
    Verified Purchase
    This isn’t really a ‘how- to book’, it’s more of a a ‘why you should’ book. If you (or someone you work with) need to be convinced that a content strategy is important then you might find this useful.
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  • Christina Becker
    5.0 out of 5 stars The only book you need
    Reviewed in Canada on January 17, 2021
    Verified Purchase
    There is a difference between leveraging and scaling; for every service-based business with a founder whose intellectual property is the core of the business, this is the book for you. Clearly and well written, the book takes you to step by step in how to leverage your service and your time.
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