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Ultimate Guide to LinkedIn for Business: Access more than 500 million people in 10 minutes (Ultimate Series) Paperback – Illustrated, April 16, 2019

by Ted Prodromou (Author), Melonie Dodaro (Foreword)
4.1 out of 5 stars 39 ratings
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Find and Network with the Right Professionals

You know it’s smart to connect with over 500 million business professionals on LinkedIn, but you may not know how to do it without wasting tons of time and money. LinkedIn expert and trainer Ted Prodromou delivers a step-by-step guide to using LinkedIn to grow your business, find profitable clients and customers, and hire the perfect employees. With more than a decade of experience helping businesses and entrepreneurs grow using SEO, pay-per-click management, and LinkedIn, Prodromou shares the most effective ways to keep you and your business in front of decision makers and build strong referral networks.

You'll learn how to:

  • Make online connections that are as strong as those made in person
  • Use content marketing to build and promote your thought leadership profile
  • Build trust with prospective clients by exploring similar interests and groups
  • Develop a closing process that convert connections to clients
  • Leverage your LinkedIn presence to drive you and your business to the top of the results page on multiple search engines―even GoogleAs the definitive social network for people doing business, entrepreneurs ignore LinkedIn at their own peril. Take the direct approach to reaching the movers and shakers by listening to what Ted has to say.
    ―Joel Comm, New York Times bestselling author of Twitter Power 3.0: How to Dominate Your Market One Tweet at a TimeIf you want to know the behind-the-scenes, real-world strategies, you need to read this book filled with applicable tips and tricks to save you time and money, and to give you a roadmap to actually making money on LinkedIn.
    ―Scott Keffer, bestselling author and founder of Double Your Affluent Clients®

Read more
Previous slide of product details
  1. Part of series
    Ultimate
  2. Print length
    282 pages
  3. Language
    English
  4. Publisher
    Entrepreneur Press
  5. Publication date
    April 16, 2019
  6. Dimensions
    8 x 0.75 x 10 inches
  7. ISBN-10
    1599186403
  8. ISBN-13
    978-1599186405
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Editorial Reviews

From the Author

LinkedIn is on fire right now. I call it the Microsoft effect where are we reaping the benefits of Microsoft's acquisition of LinkedIn in 2016. In this world of fake news and social media bullying, taking the time to build lasting business relationships is more important than ever. We need a strong, professional network of trusted colleagues. LinkedIn is the perfect place to build these relationships. As marketers discover the power of LinkedIn, we're seeing an increase of aggressive marketing through LinkedIn messages. Do you ever respond to a spam email and do business with the sender? Of course not and I wouldn't expect you to respond to an aggressive sales pitch the minute you accept a LinkedIn invitation. I teach my clients and students "A little bit every day goes a long way on LinkedIn". When you focus on starting conversations and showing genuine interest in your LinkedIn connections, you will have more business and referrals than you can handle.

From the Back Cover

Find and Network with the Right Professionals

You know it’s smart to connect with over 500 million business professionals on LinkedIn, but you may not know how to do it without wasting tons of time and money. LinkedIn expert and trainer Ted Prodromou delivers a step-by-step guide to using LinkedIn to grow your business, find profitable clients and customers, and hire the perfect employees. With more than a decade of experience helping businesses and entrepreneurs grow using SEO, pay-per-click management, and LinkedIn, Prodromou shares the most effective ways to keep you and your business in front of decision makers and build strong referral networks.

You'll learn how to:

  • Make online connections that are as strong as those made in person
  • Use content marketing to build and promote your thought leadership profile
  • Build trust with prospective clients by exploring similar interests and groups
  • Develop a closing process that convert connections to clients
  • Leverage your LinkedIn presence to drive you and your business to the top of the results page on multiple search engines―even GoogleAs the definitive social network for people doing business, entrepreneurs ignore LinkedIn at their own peril. Take the direct approach to reaching the movers and shakers by listening to what Ted has to say.
    ―Joel Comm, New York Times bestselling author of Twitter Power 3.0: How to Dominate Your Market One Tweet at a TimeIf you want to know the behind-the-scenes, real-world strategies, you need to read this book filled with applicable tips and tricks to save you time and money, and to give you a roadmap to actually making money on LinkedIn.
    ―Scott Keffer, bestselling author and founder of Double Your Affluent Clients®

Product details

  • Publisher ‏ : ‎ Entrepreneur Press
  • Publication date ‏ : ‎ April 16, 2019
  • Edition ‏ : ‎ 3rd
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 282 pages
  • ISBN-10 ‏ : ‎ 1599186403
  • ISBN-13 ‏ : ‎ 978-1599186405
  • Item Weight ‏ : ‎ 1.3 pounds
  • Dimensions ‏ : ‎ 8 x 0.75 x 10 inches
  • Part of series ‏ : ‎ Ultimate
  • Customer Reviews:
    4.1 out of 5 stars 39 ratings

Customer reviews

4.1 out of 5 stars
39 global ratings

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Top reviews from the United States

  • TB
    5.0 out of 5 stars Real-World Marketing Techniques
    Reviewed in the United States on November 30, 2019
    Verified Purchase
    LinkedIn is ALWAYS changing their advertising rules. This book as a strong attempt to focus on techniques that are not based on spamming or trying to trick the current rules and algorithms.

    This book will show you how to use LinkedIn both effectively and ethically to connect with potential clients and teach them more about your how your business might be be able to help them.

    I recommend this book to anyone who like to market both ethically and for the long-term success of your business.
    5 people found this helpful
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  • Dove
    4.0 out of 5 stars useful step by step guide
    Reviewed in the United States on April 18, 2019
    This is a useful step by step guide to navigating and maximizing of LinkedIn. I would say it is best used when you adapt it to your own needs. I can't imagine many people really need the first chapters with detailed instructions on the very basics of LinkedIn, which I venture most would consider self-explanatory. But the later chapters get into the intricacies and hidden nooks and crannies of the platform. The book is written from a sales/marketing perspective, but I think most professionals will be able to find chapters that are useful and enlightening for their specific situation.

    Special thanks to NetGalley for providing an ARC in exchange for an honest review.
    2 people found this helpful
    Helpful
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  • Joey Pipia
    5.0 out of 5 stars Amazingly Thorough
    Reviewed in the United States on June 22, 2019
    Verified Purchase
    I have a LinkedIn profile, but like he says in the book, there is so much more.
    Saw him speak, and bought the book. If you plan on using LinkedIn for any of your marketing, get this book.
    2 people found this helpful
    Helpful
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  • Bart Cole
    2.0 out of 5 stars Disappointed
    Reviewed in the United States on March 22, 2020
    Verified Purchase
    I've read about the first 80 pages and haven't learned anything new yet. I expected more.
    Helpful
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  • Caz64
    5.0 out of 5 stars Everything you need to know to excel on LinkedIn
    Reviewed in the United States on May 20, 2019
    From the basics of LinkedIn to the really advanced stuff, this book covers it all.
    I have been using LinkedIn for several years and thought myself to be reasonably competent with 10,000+ connections and a decent amount of followers, but when I read this book I realized a number of things:
    a) I can do so many things better, b) I have made numerous mistakes, c) most of my mistakes are relatively easy to fix and d) I can have much more success by following the advice given in this book.
    This makes this book uniquely useful and even a complete novice will find the author's recommendations easy to follow as the pages are richly illustrated and the step-by-step instructions uncomplicated and straight-forward.
    For those interested in expanding their reach on LinkedIn for sales leads, to find the right candidates for jobs, to look for jobs, to expand their presence and to connect to with the right people at prospective clients and partners, this book will help you get there much more easily.
    Highly recommended.
    One person found this helpful
    Helpful
     Report
  • Brian Kurtz
    5.0 out of 5 stars Linked In secrets
    Reviewed in the United States on July 19, 2019
    I've had a LinkedIn account for years and didn't know how to use it effectively--but Ted Prodromou changed all of that with this book. I highly recommend it to anyone who wants to know how to use LinkedIn in their business or to use it even better if you have already had success.
    2 people found this helpful
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  • Lisa
    5.0 out of 5 stars Book
    Reviewed in the United States on November 7, 2019
    Verified Purchase
    Another great book that I have underlined and used. Definitely need to purchase to up your game on LinkedIN
    Helpful
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Top reviews from other countries

  • Tomasz Kostienko (Response GT Limited)
    5.0 out of 5 stars Great purchase
    Reviewed in the United Kingdom on November 21, 2019
    Verified Purchase
    Great purchase
    Report
  • Oliver Parker
    1.0 out of 5 stars very disappointing
    Reviewed in the United Kingdom on December 4, 2019
    Verified Purchase
    I had high hopes for this book, but found it really disappointing. It gives a basic guide to the functionality on Linkedin, but very little on actually how to get the most value from it. For example, his advice on writing Articles for LinkedIn, is basically just "don't write War and Peace". If you have a query about LinkedIn, you'll get more (and quicker) by Googling your query.
    One person found this helpful
     Report