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Todd Birzer
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Becoming a More Strategic Product Manager: Nine Lessons, Nine Days Kindle Edition

by Todd Birzer (Author) Format: Kindle Edition
4.8 4.8 out of 5 stars 11 ratings
Product management—done right—should span a healthy mix of the tactical and strategic, but too many product managers get buried in the tactical and underinvest in the strategic. This book is designed to help you, as a product manager, become more strategic—learning what work to say “no” to, and what to say “yes” to—and amplifying your impact on your company and its long-term product portfolio.

This book is set up in a series of nine lessons over nine days. In our Day 1 discussion, we’ll reorient ourselves toward the—often underinvested—strategic parts of our job. And we’ll talk through the non-core tactical areas of our work that we should gracefully shed.

From Day 2 through Day 8, we’ll focus on those areas of our jobs that we should lean into for maximum impact, those areas we should say an emphatic “yes” to. We’ll dive into customer needs, competitive analysis, strategy development, prioritization of development efforts, continuous discovery and delivery, pricing, and finding growth.

On Day 9, we’ll look at the full package—the practical steps you can take over the next three, six, and nine months to delight your customers, lengthen your competitive lead, and generate more than your fair share of profits.
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  1. Print length
    178 pages
  2. Language
    English
  3. Publication date
    April 24, 2018
  4. File size
    3.0 MB
  5. Page Flip
    Enabled
  6. Word Wise
    Enabled
  7. Enhanced typesetting
    Enabled
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Product details

  • ASIN ‏ : ‎ B07CMMBDBS
  • Publication date ‏ : ‎ April 24, 2018
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 3.0 MB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 178 pages
  • Page numbers source ISBN ‏ : ‎ 1980926786
  • Customer Reviews:
    4.8 4.8 out of 5 stars 11 ratings

About the author

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Todd Birzer

Todd Birzer

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Todd Birzer has over 25 years of experience in product management—leading product teams in the US and Canada and consulting with teams worldwide. Todd is an instructor partner at Udemy and a lecturer at Temple University Japan.

Customer reviews

4.8 out of 5 stars
11 global ratings

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Top reviews from the United States

  • Andrew
    5.0 out of 5 stars Actionable strategies you can put to use immediately to improve your product development now and going forward
    Reviewed in the United States on June 30, 2018
    Verified Purchase
    Todd's book really lays out simple, actionable strategies you can put to use right away. From customer and competitor analysis, strategy development, road mapping, pricing and much more, this book really shows how to approach product development from both a 30K foot strategic view down to interviewing individual customers/clients and properly documenting the findings. Most importantly for me, it's light on theory and heavy on practicality. I highly recommend to anyone looking for both strategic and tactical insights and methods for developing their products without all the fluff.
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  • Joshua D.
    5.0 out of 5 stars A great tool for new and experienced product managers
    Reviewed in the United States on June 4, 2018
    Todd has written a terrific book that can benefit new and experienced product managers alike! I found the book to be incredibly insightful on the initial read and find myself using it as a tool when my thinking gets "stuck" in the process of moving strategic actions forward. There are so many ways to think about the role of a product manager and Todd has created a reliable "roadmap" to help navigate through the chaos and confusion.
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  • Juanisa J. McCoy
    5.0 out of 5 stars Easy Lessons To Follow
    Reviewed in the United States on May 19, 2018
    Todd's book offers a great insight into the product lifecycle and management. It reads in a conversational manner as though you are talking shop across from one another and not like a manual. He helps lead you through the best practices and strategies of being a Product Manager and takes his advice from his real-life experiences. This is a quick informative read for a beginner or a refresher for a pro.
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  • Charles C
    5.0 out of 5 stars Learn how to think about product management - not just get today's work done
    Reviewed in the United States on April 26, 2018
    Todd is a deep thinker about the work of product management, and this book presents a great way to organize your approach. Whether you're a day-in, day-out product manager who wants to move up, or someone new to the field, there's a tweak to your methods, and an improvement to your process to learn here.
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