Plain, capable Noreen decides she doesn't want to take over the family undertaking business, so she flees to London for fun and adventure, but soon finds herself in a whole lot of trouble. Fashion student Lara's heart is broken after her college soulmate, Matthew, leaves her to join the priesthood. Devastated, she runs to the most "godless" place she can find—King's Road, London, to help her forget. Beautiful Hanna moves to London to evade her wicked stepfather. She builds a new, anonymous life in London, calling herself Annie and meets a photographer who turns her into a supermodel. But all three girls quickly learn that you can escape a place, but you cannot escape your past.