I received an advanced copy of this book from the author for review purposes. Because I’ve built online communities to over 100,000 active members before and consider myself somewhat of an expert in this field, I wasn’t sure if I would get anything tactical out of it.I was pleasantly surprised with the content, I was taking notes every other page. It’s also visually appealing, with a unique style of fun imagery that highlights the points the author is making.The book starts off explaining the viral draw of popular memes like lolcats, then goes on to explain the main characters you’ll meet in your social media / viral content journey. Carpenter Ants, Road Builders, Sea Lions and Diamonds in the Rough. The analogies are explained with a nice touch of personal experiences from the author and humor.Viralnomics shows you how to connect to the right people. Popular thought is to go after the influencers (Diamonds In The Rough) and try to connect with them. You’ll learn a contrarian but extremely effective strategy of becoming a Sea Lion and going after the Road Builders to help you become the Diamond In The Rough.^Ok that sentence might sound a little whacky, but it’s explained succinctly in the book. It’s worth the price just for Part One: The Cast.Part 2 teaches you how to become “The Guy” aka The Influencer by breaking down the feed & showing you how to identify who will be with you vs who you’ll never convert to your side, then develop a proper content feed strategy to speak to your Carpenter Ants & Road Builders.If you’re a business owner or entrepreneur like me with a sense of humor, you might struggle with having personal Facebook / Instagram / Twitter feed that might not speak to the masses. I’ve got a twisted sense of humor and I post a lot of NSFW or NSFKids or NSFChristian content. Part 2 gives you some insight on how to deal with this & solve this social media self image dilemma.Part 2 also gives you some solid tactics on how to get more friends/followers/likes/interaction on your business feeds. Jonathan explains why people don’t really care about your brand while they are browsing Facebook, and he gives you a formula to easily craft feed content that has high engagement rates.Another great contrarian but totally backed up quote from Part 2 is “Content used to be king, but it no longer matters.” That sounds crazy, but Part 2 shows you how that makes perfect sense when you think in terms of "the feed".In part 3, Viralnomics makes the case for content’s fall from grace, my favorite quote in this section is when the author talks about when Encyclopedia Britannica stopped printing books in 2012. "Information used to be so valuable it’s pages were golden.”Part 3 gives a tactical How-To on crafting short digestible doses of content that connects with your target audience. We’re also taught about new drug that everyone is hooked on called IIIAF, and how you can become an IIIAF dealer!Part 4 Gets into more tactical tips and strategies on thing like best time to post content, how to best attract people to read your content, etc. I even got a status update posting schedule that I’ve started using since I read the book.This section also touches on the internet phenomenon of haters, trolls and critics. It teaches you how to identify and how to deal with each type.Part 5 builds more on the lessons and insights taught in the previous sections and is like a content bomb. You’ll get more tactics than you can use to build yourself up as the Influencer (aka The Guy aka Diamond in the Rough), how to grow your audience with longer specifically crafted blog posts in the digital feed world where content isn’t king anymore.OVERALL IMPRESSION:Whether it's history lessons about Henry Ford or anecdotes about how low cut blouses sell gnocchi, you’ll get a great mix of entertaining stories & and laser focused secret strategies that you can put into action immediately. Jonathan Goodman teaches you how to become the influencer, win followers & be relevant by mastering & exploiting the only thing that matters in the digital age, The Feed.Highly recommend reading this book!