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George Kao

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Authentic Selling, 2nd Edition: How to Gain New Clients Through Connection, Caring, and Service (Authentic Business for Soulpreneurs Book 3) Kindle Edition

by George Kao (Author) Format: Kindle Edition

4.7 23 ratings

Book 3 of 4: Authentic Business for Soulpreneurs

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This completely-updated 2nd edition of the book offers an inspirational and practical guide for solopreneurs looking to grow their business in a heart-centered way. With 16 new chapters, this book helps readers create genuine and lasting connections with one's clients and prospects. Praised by readers for its easy flow and actionable advice, this book is a touchstone for anyone looking to improve their business.

Praise from readers of the 1st Edition:

I feel so alive after finishing this book! I highly recommend it to not just solopreneurs, entrepreneurs but even to freelancers who don't actually need marketing but have employers, clients, and "competitors"! – Peter Varnai

George writes in an articulate, easy flow that feels like he is talking to you. If you want to get off the salesy treadmill and create and sell from a place of authenticity, this book offers a healthy, soulful template. – Girasole (from amazon.com)

More than a book, this is a touchstone for anyone wanting to grow their business in an authentic, heart centered way. If you've been looking for a guide to show you how to create genuine, lasting, and profitable connections with your clients and prospects, look no further. – Nicole Diaz

So many business books are skewed one way or another -- they're either all philosophy/advice with nothing actionable, OR they're all step-by-step how-to without giving solid backing as to WHY we're doing it. This book gave me a perfect balance of the Why, the What, and the How of improving my connection with clients and future clients in a way that's not slimy or fake...I've already started implementing some of the dozens of action items and have already started seeing new "ideal" client contacts. – Margaret Rode

Product details

ASIN ‏ : ‎ B0BSSG6RDG
Publisher ‏ : ‎ Amazon Digital Services; 2nd edition (February 1, 2023)
Publication date ‏ : ‎ February 1, 2023
Language ‏ : ‎ English
File size ‏ : ‎ 1679 KB
Simultaneous device usage ‏ : ‎ Unlimited
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 116 pages

Best Sellers Rank: #942,681 in Kindle Store (See Top 100 in Kindle Store)
- #81 in Sales & Selling Presentations
- #1,192 in Business Communication Skills
- #3,588 in Sales & Selling (Books)

Customer Reviews:
4.7 23 ratings

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George Kao

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For over a decade, George Kao has been a trusted conscious marketing advisor to thousands of self-employed professionals, including coaches, consultants, and speakers.

George's mission is to raise the marketing effectiveness of those who prioritize integrity and compassion in their business. His specialty is helping people grow their online audience through authentic marketing, including social media, content distribution, and online courses.

George Kao has published 4 books, created 20 online courses, and personally coached hundreds of clients. For many heart-based business owners, George Kao is the go-to expert on the topics of authentic marketing, joyful productivity, and healthy money.

George helps clients build authentic businesses, expand their visibility online, stabilize their income, and streamline their business so that they can experience more freedom and joy in their work.

You can access his best articles and videos via his website, https://www.GeorgeKao.com

Customer reviews

4.7 out of 5

23 global ratings

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Erik KIeser

This is the book I needed 10 years ago

Reviewed in the United States on February 22, 2023

Verified Purchase

I've been following George Kao now since before Covid. I credit him with getting me moving to launch the coaching practice I've always wanted, as well as a great deal of technical assistance with learning to market myself. That said, THIS is the best thing I've ever seen for solo marketing and this is the top of the heap for George's books.

It's clear, it's easy to read, it offers extremely practical advice there is a lot to mine here. It dispels the myth of instant marketing success while helping build a real, solid, sustainable and successful marketing effort.

Get this book if you want to build your own solo practice business.

One person found this helpful

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Sol Soloncha

This book goes against the grain of conventional marketing principles and practices.

Reviewed in the United States on February 18, 2023

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I really liked this book! Much of it really goes against the grain of conventional marketing ideas and has given me some stuff to think about (when is the art of persuasion, selling, and using the psychology of motivation in ultimate service to the buyer?). Although I'm not sure I entirely agree with the author on all his points, his sincerity and idealism in promoting heart-centered authentic selling are admirable. I also very much like his concept of content as ministry. (And his contrarian critique of The Prosperous Coach is worth the read for anyone who calls themself a coach!)

One person found this helpful

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Bernadette Xiong

Want practical and effective ways to sell with an abundance mindset? Get this book.

Reviewed in the United States on February 9, 2023

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George does a phenomenal job of explaining why mercenary marketing and selling on scarcity can be damaging and even traumatizing to people. Instead, he teaches us to be of service and to simply be kind so we can connect authentically with those we want to help—without trickery and schemes. Better yet, he walks the talk by sharing real strategies he uses and teaches. Is it really possible to sell successfully without having to prey on people’s fears? Get this book, you be the judge. I know my answer, that’s why I bought this book and wrote this review.

One person found this helpful

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Aeroia

Perfect Resonance

Reviewed in the United States on February 6, 2023

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This book is a must have for anyone who struggles with "selling". George does a wonderful job in helping shift the mindset of selling to that of just doing what you can to help your clients/customers, while still earning the income you need to support yourself.

One person found this helpful

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Anna

concise and authentic guide to marketing

Reviewed in the United States on February 2, 2023

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every chapter is on point, I found the information very relatable and useful. the fact that I even bought this book says that George Kao’s approach work. I normally despise any type of marketing techniques aka manipulation.

2 people found this helpful

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Grant Hunter

Business is Service

Reviewed in the United States on February 6, 2023

In George Kao's new book Authentic Selling, business is service and marketing is ministry. Gone is the conventional manipulative model of selling, predicated on sensitizing people to lack, but rather quietly and gently helping from a place of abundance. What makes George’s ideas and books so powerful is not only the clarity and simplicity of his thought, but in how he practices what he preaches. He’s built a successful business applying these practices faithfully in his own life. They really work! Highly recommended!

One person found this helpful

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Jennifer Louden

treasure trove

Reviewed in the United States on February 7, 2023

George continues to learn and grow and deliver exceptional value based on being a caring human who wants to serve. Love this and all George's books!

One person found this helpful

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Top reviews from other countries

Alexandra Lomas

Inspired to grow

Reviewed in Canada on February 11, 2023

Verified Purchase

I enjoyed the structure of this book and the wealth of information and inspiration it provides to assist me in marketing my services.

Thank you George🙏

Linda

Best information from an Authentic Author

Reviewed in Australia on February 5, 2023

Verified Purchase

In Authentic Selling, George shares valuable perspectives and solutions on how you can build your own vibrant authentic business. From his 8 Principles to his advice on working where you find Joy, this book upends old sales aspects and offers the Next New. Thanks George, I value your work.

Nicole Colbeck

Needed business advice for today’s world

Reviewed in Canada on March 26, 2023

Verified Purchase

George Kao’s suggested steps for being true to myself as a business owner and service provider calm my soul. “Authentic Selling…” is a reminder that following my own intuition to be real and true to myself is not only a good way to live my life, but it’s a good and right way to run my business and build my business relationships.
Simple, straightforward and boiled down to clear steps, George Kao’s insights are a welcome breath of “being real” in a world of tips, tricks and tactics.
Perhaps this format is the new way of presenting a “book. I own that I found it a touch distracting. If you don’t mind the many links out (I resorted to reading this on my phone, where I could click on the links and watch some of the companion videos — something I would not have been able to do on my e-reader), this will give you some much needed support to be yourself in your business.

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Authentic Selling, 2nd Edition: How to Gain New Clients Through Connection, Caring, and Service (Authentic Business for Soulpreneurs Book 3) Kindle Edition

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George Kao

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