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Rayne Hall
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Author Branding: Win Your Readers' Loyalty & Promote Your Books (Writer's Craft) Kindle Edition

by Rayne Hall (Author) Format: Kindle Edition
4.6 4.6 out of 5 stars 42 ratings
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Do you want people to recognise your author name, and to associate it with their favourite genre? Would you like a connection with your readers so strong that they mark your next release on their calendars?

In this book, Rayne Hall takes you through the process step by step. She helps you create and refine your authentic brand, and shows you how to build a strong reputation and loyal following. An authentic brand is the basis for enjoyable, authentic book promotion.

This guide gets straight to the point, without fluff and without doctrine. It's all about you and your brand. You’l design your author brand from inside out, starting with who and what you really are and what you're comfortable with. You'll choose which parts of your true self you want to put on display, and how to present them.

You'll learn:
- How to develop different aspects of your brand
- Which facets of your personality to present to the public
- How to use your brand for effective marketing and book promotion
- How to deal with conflicts and dilemmas
- What choices to make for book cover and website design
- What to post in social media
- What to wear for public appearances
- How to answer interview questions
- How to respond to fan mail
- What to say when asked "What do you write?"

Designing a personal brand is a fun journey. Are you ready for your voyage of discovery?
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  1. Print length
    144 pages
  2. Language
    English
  3. Publication date
    February 28, 2019
  4. File size
    1.1 MB
  5. Page Flip
    Enabled
  6. Word Wise
    Not Enabled
  7. Enhanced typesetting
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  8. See all details
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Product details

  • ASIN ‏ : ‎ B07MXRS7NJ
  • Publisher ‏ : ‎ (February 28, 2019)
  • Publication date ‏ : ‎ February 28, 2019
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 1.1 MB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Not Enabled
  • Print length ‏ : ‎ 144 pages
  • Customer Reviews:
    4.6 4.6 out of 5 stars 42 ratings

About the author

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Rayne Hall

Rayne Hall

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Rayne Hall MA is the author of over 100 books, mostly Dark Fantasy and Gothic Horror, e.g. The Bride’s Curse: Bulgarian Gothic Ghost and Horror Stories. She is also the acclaimed editor of Gothic, Fantasy and Horror anthologies (e.g. Among the Headstones: Creepy Tales from the Graveyard) and author of the bestselling Writer’s Craft series for advanced-level writers, including and the bestselling Writer’s Craft series e.g. Writing Gothic Fiction Writing Scary Scenes, Writing Vivid Settings, Writing Vivid Dialogue, Writing Vivid Characters, Writing Deep Point of View.

Born and raised in Germany, Rayne Hall has lived in China, Mongolia, Nepal and Britain. Now she resides in a village in Bulgaria, where men perform the annual demon dance, ghosts and sirens beckon, and abandoned decaying houses hold memories of a glorious past.

Her lucky black rescue cat Sulu often accompanies her when she explores spooky derelict buildings. He delights in walking across shattered roof tiles, scratching charred timbers and sniffing at long-abandoned hearths. He even senses the presence of ghosts… but that’s another story.

Rayne has worked as an investigative journalist, development aid worker, museum guide, apple picker, tarot reader, adult education teacher, belly dancer, magazine editor, publishing manager and more, and now writes full time.

Customer reviews

4.6 out of 5 stars
42 global ratings

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Top reviews from the United States

  • Dee Arr
    5.0 out of 5 stars The Times That Try Our Souls -- Self-Promotion
    Reviewed in the United States on April 1, 2019
    Verified Purchase
    It can be challenging, and I’ve heard more than one author speak of having to leave the safety of his or her keyboard and having to venture into the dangerous land of self-promotion. After all, you’ve just spent months, maybe years, putting your book together. While you don’t want to ruin your chances at getting your words into the hands of as many people as possible, you don’t have much of a clue how to do that most effectively.

    Rayne Hall’s “Author Branding” provides the solution. If you think about it, just as you organized your book it is important to organize your self-promotion. This begins by understanding who you are and what you are trying to accomplish.

    In easy-to-understand chapters, the author walks you through the steps, beginning with the image (archetype) you believe best represents you. Subsequent chapters build from there, and Ms. Rayne doesn’t just ask the tough questions, she also provides plenty of examples for you to choose from. Each chapter adds another important aspect, from examining your core values and your public persona to your brand purpose and determining how you are different from other writers. She also touches on social media and even includes a chapter on what to wear!

    What this all boils down to is, what image do you want to project into the world? Ms. Rayne doesn’t attempt to change you, she helps you understand who you are and how that personna can best be leveraged to accomplish your main purpose, which is to get your book into the hands of readers. This book is a great step in that direction. Five stars.
    One person found this helpful
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  • J. Sevigny
    5.0 out of 5 stars Critical and Clear-Cut
    Reviewed in the United States on February 6, 2022
    Verified Purchase
    Business and art are about perception.

    Hall helps you identify the proper lens through which you view your author presence and thereby execute your content and marketing strategies. The basic protocol is laid out for you to feed your content through your personal filter.

    She has clearly and evenly delineated several categories into which an author’s expertise might flow. You might have known your archetype already, at least subconsciously. But you must honestly and fully acknowledge and embrace it if you are to market to the audience you wish.

    Physical perception is also important, and she provides protocol for things like what to wear in an author video interview.
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  • Aisling D.
    4.0 out of 5 stars Brilliant suggestions I've never seen anywhere else
    Reviewed in the United States on March 20, 2019
    Verified Purchase
    Since I've read many books, reports, and articles about author branding - and taken over a dozen courses on the topic, some high-priced - I wasn't expecting much from this book.

    Instead, Ms. Hall started the book with a challenging question that takes others' advice... and turns it around. It had never once crossed my mind to look at it the way she suggests. (I scurried to the Internet to delve deeper into this concept, at psychology-type sites, but readers can easily glean enough, just from Ms. Hall's book.)

    At that point, the book seemed well worth the cover price and time I'd spent reading the first chapter. It opened some great marketing angles that otherwise would have eluded me.

    But then, Ms. Hall leaped into another innovative concept. And, once again, I'd used a related idea... but never in the way she suggested.

    I'm still working my way through this book. (There are a LOT of exercise in it, and each one is a revelation in itself. Or that's how it was for me.)

    I can recommend this book without hesitation, to any (and every) author. It's pure gold for both beginners and experienced authors, and indies as well as trad-published authors. You may want to do a little follow-up, outside the book, to clarify how you answer questions in the book, but - other than that (and it IS optional) - "Author Branding" is a complete and surprisingly fresh approach to finding more readers and turning them into loyal fans.
    2 people found this helpful
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  • Amazon Customer
    5.0 out of 5 stars Great Info for All Authors
    Reviewed in the United States on September 7, 2023
    Verified Purchase
    Whether just starting out or in need of a rebrand, this book provides pertinent info. I wish I had read it much sooner!
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  • Maria
    5.0 out of 5 stars Good book.
    Reviewed in the United States on September 25, 2020
    Verified Purchase
    It's difficult to find books about author branding. I like the particular and práctical step by step method and it was very useful for authors like me, with two brands.
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  • AudaciousMe
    5.0 out of 5 stars I thought I knew what author brand is- wrong
    Reviewed in the United States on July 30, 2019
    Verified Purchase
    This book helps you discover your true trope and it goes on to a cornucopia of actions to stop and start including: how much of yourself to share and useful steps to put to work.
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  • A Dream of a Dragon
    5.0 out of 5 stars Branding
    Reviewed in the United States on July 8, 2019
    Verified Purchase
    Is necessary and something every author needs to learn how to do without hating it. This books helps to guide you along that path as long as you actually utilize the knowledge in the book.
    One person found this helpful
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  • D. M. Davis
    5.0 out of 5 stars What no one else tells you about the business side of writing.
    Reviewed in the United States on April 29, 2019
    Verified Purchase
    The book is thorough even answering questions I would not have thought to ask. Rayne Hall give valuable tool for writers who need them and does so with brevity...
    One person found this helpful
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Top reviews from other countries

  • K.J. Morgan
    5.0 out of 5 stars In a Word: Inspiring
    Reviewed in Canada on March 4, 2019
    Verified Purchase
    In Author Branding, Rayne promises to help you to “design your author brand from inside out”, basing it on who you are and what makes you comfortable. She uses an archetypes model, which should resonate with the writers who are her audience, and provides simple, practical exercises based on it so readers can make rapid, relevant decisions. Besides the obvious topics of brand colors and styles, websites and social media, props and icons, speaking appearances and author interviews; she covers other topics I hadn’t even thought of such as: social causes, pen names, clothing, and aligning one’s values to one’s archetype and genre. Included in each topic are sections on “What Not To Do” and “From My Personal Experience” as well as “Assignments.” In sum, I found the book easy to read, practical and useful. And Inspiring. This book is USEFUL.
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  • M.P.
    5.0 out of 5 stars Brilliant!
    Reviewed in the United Kingdom on June 13, 2020
    Verified Purchase
    Really helpful, clear and well-structured guide to the topic with lots of practical advice. Rayne Hall holds your hand through the journey of developing your author brand. Great stuff!
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  • Mim
    5.0 out of 5 stars Very helpful read
    Reviewed in Germany on March 25, 2019
    Verified Purchase
    This book is very helpful if you wanna develop your brand. I really enjoyed reading this book, it was insightful and interesting.

    I'm a writer of dark fiction as well as romantic stories. My archetype is "The Mentor" - at least that's what I thought reading it for the first time. I like helping others, if I can. I'm still not an expert when it comes to writing, but if I can help I'm always willing to do so. I liked how Rayne Hall introduced the various archetypes and it was fun finding out which one suits me.

    The chapter about the brand purpose was interesting, too. My brand purpose is: "I want my stories to be a way to escape reality for a while." As I'm mentally ill I'm often in situations in which I want to escape from reality and books are a wonderful way to do so. So, I want to help others to escape reality for a while.

    My favourite chapters were "Pick your brand colour" and "Select your props and icons". I got some new ideas from both chapters and can't wait to implement them.

    I also liked how Rayne Hall wrote about her own experiences with developing her brand. I found this very helpful.

    I highly recommend this book. It was one of the best non-fiction books I've ever read.
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  • PNRfan
    5.0 out of 5 stars Insightful, practical and worth every penny
    Reviewed in Australia on July 16, 2022
    Verified Purchase
    It’s not often I am moved to post a review of a craft book, but I was compelled to leave a review for Rayne Hall’s Author Branding. I am blown away by how this book has been so inspiring, educational and informative. I now have a clear plan for my author brand, based on the Archetype (The Warrior) most relevant to me as a person, not as a writer nor based on what genre I write. That was ground-breaking and liberating. I found the chapters on How to choose your Archetype, Identify your Brand Purpose and Set your Brand’s Core Values the most helpful and valuable, particularly the adjectives listed and examples provided. I’d never thought about using core values to establish my author brand. It is so reassuring to know I can use parts of myself and still be authentic, honest and bold. The exercises at the end of each chapter were so well-thought out and propelled me through each stage successfully and seamlessly. Thank you so much for your clarity and insight.
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  • Grant Atherton
    5.0 out of 5 stars Informative
    Reviewed in the United Kingdom on March 20, 2019
    Verified Purchase
    one of my favourite writers. Whatever aspect of the craft she chooses to write about, I always learn something new.
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