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The CRO's Guide to Winning in Private Equity: A Practical Roadmap for Sales Leaders Kindle Edition

by JD Miller (Author) Format: Kindle Edition
4.7 out of 5 stars 21 ratings

In the high-stakes world of private equity-backed companies, Chief Revenue Officers face unique challenges and opportunities. "The CRO's Guide to Winning in Private Equity" offers a comprehensive roadmap for sales leaders looking to excel in this dynamic environment.

Drawing from decades of experience, JD Miller provides an insider's perspective on navigating the complexities of PE-backed sales leadership. This practical guide covers essential topics including:

  • Crafting data-driven annual plans and sales strategies
  • Building and motivating high-performing teams
  • Implementing effective compensation structures
  • Mastering the art of forecasting and board communication
  • Driving collaboration between sales and marketing
  • Navigating PE exits and leadership transitions

Miller's insights go beyond theory, offering actionable advice, real-world examples, and proven tactics for sales leadership excellence. Readers will learn how to:

  • Build annual plans that maximize their chance of succeeding
  • Develop a "SMarketing" culture that aligns sales and marketing efforts
  • Conduct effective quarterly business reviews and deal clinics
  • Advocate for themselves in employment negotiations
  • Prepare for and manage successful PE exits

Whether you're a seasoned CRO or an aspiring sales leader, this book equips you with the tools and knowledge to thrive in the competitive PE landscape. Miller's guidance will help you drive exceptional results, maximize company value, and advance your career in the process.

"The CRO's Guide to Winning in Private Equity" is an indispensable resource for any sales leader looking to make their mark in the world of private equity. Packed with strategic insights and practical wisdom, this guide will empower you to lead with confidence and achieve unprecedented success in your role as a PE-backed CRO.

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  1. Print length
    242 pages
  2. Language
    English
  3. Accessibility
    Learn more
  4. Publication date
    January 14, 2025
  5. File size
    2.6 MB
  6. Page Flip
    Enabled
  7. Word Wise
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  8. Enhanced typesetting
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Editorial Reviews

Review

The value creation playbook for CROs working in high-growth companies. JD Miller's expertise will accelerate results and improve the odds of beating your number.
Kevin Knieriem, GTM President, Clari

From the Inside Flap

"The CRO's Guide to Winning in Private Equity" is an essential roadmap for sales leaders navigating the high-stakes world of PE-backed companies. Drawing from decades of experience, JD Miller offers a comprehensive playbook for Chief Revenue Officers looking to drive growth, maximize value, and succeed in this unique environment.

This practical guide covers crucial topics including crafting winning annual plans and sales strategies, building and motivating high-performing teams, mastering forecasting and board communication, and navigating PE exits and leadership transitions. Miller's insights go beyond theory, providing actionable advice, real-world examples, and proven tactics for sales leadership excellence.

Whether you're a seasoned CRO or aspiring to the role, this book equips you with the tools to thrive in the competitive PE landscape and deliver exceptional results for your organization. A must-read for any sales leader aiming to excel in the private equity arena.

Product details

  • ASIN ‏ : ‎ B0DP7L4158
  • Accessibility ‏ : ‎ Learn more
  • Publication date ‏ : ‎ January 14, 2025
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 2.6 MB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 242 pages
  • Page Flip ‏ : ‎ Enabled
  • Customer Reviews:
    4.7 out of 5 stars 21 ratings

About the author

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JD Miller

JD Miller

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JD Miller, PhD, is a seasoned executive leader specializing in sales transformations for PE-backed and pre-IPO firms. With decades of experience in multinational tech companies, he excels in building high-performing teams and implementing growth strategies.

As an Operating Advisor for Five Arrows Capital Partners, JD leverages his expertise at the intersection of business, technology, and humanity to strengthen the companies he works with. A prolific author and conference speaker, he serves on multiple boards and actively supports philanthropic causes. JD's work in empowering underserved communities earned him recognition as one of Chicago's Most Inspiring individuals and as one of the city’s Notable LGBTQ Executives.

Customer reviews

4.7 out of 5 stars
21 global ratings

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5 out of 5 stars
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Having advised many CROs in the Private Equity space in the past 10 years, JD's book is the clearest map to success I have seen. He clearly outlines what must be done and in the right sequence. However, the secret sauce is JD's great advice on HOW to accomplish these important tasks, while collaborating with the C-Suite and Board. Few CRO's have JD's proven track record of delivering success for investors while growing and developing leaders and individual contributors. Highly recommended, especially for the ascending Sales VP looking for their first CRO role. My highly marked up copy is now on my reference shelf.
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Top reviews from the United States

  • Piaras
    5.0 out of 5 stars A Must-Read Playbook for PE-Backed Sales Leaders.
    Reviewed in the United States on February 9, 2025
    Format: KindleVerified Purchase
    In "The CRO's Guide to Winning in Private Equity," JD Miller delivers an invaluable playbook for sales leaders navigating the unique challenges of PE-backed companies. Drawing from deep industry experience, Miller breaks down complex concepts into actionable strategies, covering everything from team building and compensation structures to board communications and exit planning. The book's practical approach offers concrete tools and frameworks that sales leaders can implement immediately.

    Miller's focus on the specific demands of PE environments proves especially relevant, as traditional sales leadership approaches often fall short in these high-pressure situations. His insights on aligning sales with marketing efforts, structuring effective quarterly reviews, and managing crucial transitions are particularly enlightening. Whether you're a current CRO or aspiring to the role, this book provides the strategic foundation needed to thrive in the high-stakes world of private equity-backed companies. Highly recommended.
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  • john Shelton
    4.0 out of 5 stars Very comprehensive
    Reviewed in the United States on February 28, 2025
    Format: KindleVerified Purchase
    I have had a long interest in various leadership styles and so I bought this book to finding more about leadership—it did disappoint. This book offers a comprehensive roadmap for anyone looking to learn about leadership in the corporate world. The author gives us an insider's perspective on navigating the complexities of big companies. The authors insights provide actionable advice, real-world examples, and proven tactics. This book is practical and down to earth. Among the many items covered was how to building and motivate high-performing teams. I found that section particularly useful. I strongly recommend this book.
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  • Barry Knowles
    5.0 out of 5 stars Insightful resource for sales leaders navigating the world of private equity-backed companies
    Reviewed in the United States on February 26, 2025
    Format: KindleVerified Purchase
    This book is a practical and insightful resource for sales leaders navigating the world of private equity-backed companies. The book offers clear, actionable strategies tailored to the unique challenges and opportunities that come with PE ownership. The author draws from real-world experience to break down complex sales leadership concepts into easy-to-understand advice, making it valuable for both seasoned executives and those new to the space. With a focus on driving revenue growth and aligning sales strategies with investor expectations, this guide serves as a roadmap for success in high-stakes environments. Its straightforward approach and emphasis on execution make it a worthwhile read for any CRO looking to excel in private equity.
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  • Phil Bolos
    5.0 out of 5 stars Great for building teams
    Reviewed in the United States on February 9, 2025
    Format: KindleVerified Purchase
    The CRO's Guide to Winning in Private Equity: A Practical Roadmap for Sales Leaders by JD Miller is an excellent self-help book that takes sales and sales strategies to the next level. There are a variety of readings out there which can help someone become a better salesperson. But this book is meant to help you become a leader of teams that conduct sales. This requires new tactics in order to remain competitive and reach the desired goals. Included here are ideas on building teams, communicating with stakeholders, and motivating key individuals. The book also dives into private equity and shows the reader how to increase involvement and transitions of leadership.
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  • D Rob
    5.0 out of 5 stars A Must-Read Guide for Sales Leaders in Private Equity
    Reviewed in the United States on March 7, 2025
    Format: KindleVerified Purchase
    Miller has written a super helpful book for sales leaders working in private equity companies. I liked how it mixes crafty ideas with clear, practical advice, making tough leadership topics easy to understand. The parts about building teams, talking to the board, and connecting sales gave useful steps that could be used right away. Whether you're already a CRO or just starting out, this book gives a clear guide to success in a fast-paced business world.
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  • Celeste L
    4.0 out of 5 stars For Sales Leaders
    Reviewed in the United States on February 16, 2025
    Format: KindleVerified Purchase
    The CRO’s Guide to Winning in Private Equity: A Practical Roadmap for Sales Leaders by JD Miller is classified as a private equity and strategic management type of book. My husband is a sales person, so he definitely found this book motivating. I deal with sales here and there but not on a daily basis as he does. I still found this book very helpful and practical. It did go a little more in depth than what I deal with currently, but it could be very helpful for me down the line! I would highly encourage anyone in sales to read this book.
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  • Liza Haynes
    5.0 out of 5 stars Level up your sales!
    Reviewed in the United States on March 27, 2025
    Format: KindleVerified Purchase
    I enjoyed learning about some wonderful sales tactics and ideas. Read this book if you want to get a leg up on your sales experience and to maybe tighten your sales skills up. If you want to level up, read this book!
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  • Nikole Morrison
    5.0 out of 5 stars A Must Read!
    Reviewed in the United States on February 12, 2025
    Format: KindleVerified Purchase
    "The CRO's Guide to Winning in Private Equity: A Practical Roadmap for Sales Leaders" by JD Miller is a comprehensive and practical guide for sales leaders working in private equity. Miller outlines a clear strategy for driving sales growth, optimizing performance, and aligning with the goals of private equity-backed organizations. Packed with actionable insights and real-world examples, the book offers valuable tools for CROs to lead their teams effectively and deliver results in a competitive, high-pressure environment. A must-read for sales leaders aiming to succeed in the private equity space.
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Top reviews from other countries

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  • Kamaljit
    5.0 out of 5 stars Forming plans grounded in reality - to manage success and exceed expectations.
    Reviewed in the United Kingdom on February 22, 2025
    Format: KindleVerified Purchase
    The author shares his professional experiences in planning and tactics – amassed and used over decades - to develop effective people and to create continued revenue generation for organisations. The book shows how large numbers of people in organisations are involved in decision-making, communication of ideas, marketing and strategic planning. It demonstrates how integration of services, evaluation and taking informed actions - driven by data - can make plans a reality. Topics include: work cultures, recruitment and retention, also collaboration with cross-functional teams, and the importance of setting the right goals and incentives for high-performing individuals. The book details how engaging with your partners can lead to establishing annual recurring revenue. An understanding is needed of customer satisfaction, business health and of the overall expansion or contraction of the economy. I found the book both interesting and informative. It contains templates, tools and links to bonus materials that can be downloaded and put into immediate use.
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  • Rachele
    4.0 out of 5 stars Strategie di vendita
    Reviewed in Italy on March 10, 2025
    Format: KindleVerified Purchase
    Questo libro offre una guida pratica e strutturata per i responsabili delle vendite che operano nel settore del private equity. Fornisce spunti utili su come navigare un ambiente complesso, con consigli chiari e applicabili.
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  • Roberta
    4.0 out of 5 stars Crescita Aziendale
    Reviewed in Italy on March 1, 2025
    Format: KindleVerified Purchase
    Un manuale pratico e dettagliato che offre una guida chiara per ottimizzare le vendite e la gestione aziendale. Le strategie presentate sono concrete e applicabili, rendendolo un'ottima risorsa per chi opera nel settore.
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