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Dario Sipos
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Digital Retail Marketing: The Essential Guide to Low-Cost, Successful Content Marketing Kindle Edition

by Dario Sipos (Author) Format: Kindle Edition
4.8 4.8 out of 5 stars 11 ratings
See all formats and editions
Digital Retail Marketing is your guide to online content-based marketing specifically written for retailers: why it matters, how to approach it, and start-to-finish steps you can take to implement your content marketing at a very low cost.

After reading Digital Retail Marketing, you will know:

• What steps to take to make your retail marketing work online
• The content marketing process, story branding, useful tools, and how all parts come together to work as a productive marketing machine
• The psychology behind acquiring users online and how social media algorithms work
• How successful content marketing grows your retail brand while keeping costs low
• How to build an actionable content marketing plan quickly

You will be entirely ready to start and run your retail content marketing process, continuously and consistently.

Digital Retail Marketing is a must-read for every revenue-driven retail executive, manager, and marketeer who is serious about growing their business.
Previous page
  1. Print length
    150 pages
  2. Language
    English
  3. Sticky notes
    On Kindle Scribe
  4. Publication date
    May 7, 2020
  5. File size
    2029 KB
  6. Page Flip
    Enabled
  7. Word Wise
    Enabled
  8. Enhanced typesetting
    Enabled
  9. See all details
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Editorial Reviews

Review

" Digital Retail Marketing is the first book any working or aspiring marketeer, retailer, or CEO must read-period."
- Digital Future Times

"The first and last digital marketing book for retail anyone needs to read; it shows you what really matters online and how to achieve it with low-cost methods."
-The Ritz Herald

"Might be the best retail marketing book for creating online results in a simple affordable way in the last decade...This book delivers completely refreshing ideas on how to create online marketing for retailers, shedding light on what usually is considered complex."
- Retail News Magazine

From the Inside Flap

From the Introduction:

How many people woke up this morning saying: "I so wish I could see an advertisement right now?"Probably none, but why, then, do marketing staff go to work and say: "Let's make another advertisement."
Ten years ago, idealists were speaking about the "fight against the machine" and saying the "web needs to remain free." But it seems that battle is over because distracting pop-ups and animated advertisements are everywhere......When brands on the web ask users"how can we help you?", instead of "what can we sell to you?" then they will see victory. However, most retailers do not know how to be helpful online and merely rely on passive communication with existing customers.
.....
Be aware that people do not wake up in the morning with the desire to see your ads. It's a good idea not to interrupt users from what they were doing on the Internet with your ads.

In this book, you will learn to take critical steps to stop irritating people with your internet ads by avoiding, for example, unnecessary and distracting animations and flashy promises.
Before doing any marketing, you should always ask yourself and your team if there is a better way to attract the attention of your target audience? .....

Product details

  • ASIN ‏ : ‎ B088CR2T2Q
  • Publisher ‏ : ‎ DWR-Distribution Wholesale Representation d.o.o. (May 7, 2020)
  • Publication date ‏ : ‎ May 7, 2020
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 2029 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 150 pages
  • Page numbers source ISBN ‏ : ‎ 9534903108
  • Customer Reviews:
    4.8 4.8 out of 5 stars 11 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Dario Sipos

Dario Sipos

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Full content visible, double tap to read brief content.

Dario Sipos, Ph.D., is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Author, and Business Columnist.

When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario will help you be an influential presence on the internet, which you are meant to be, so that people respect your opinions, trust your judgment, and listen for your voice above all others.

Dario has built his unique skill set during 12+ years of working experience in every aspect of Digital Marketing. He has spent significant time working all over the World in the digital field, helping clients and developing brands.

He helps leaders influence positive outcomes in all directions, even under the most difficult, changing conditions.

Dario will help you build your influence in all directions.

Find out more on www.dariosipos.com

Customer reviews

4.8 out of 5 stars
4.8 out of 5
11 global ratings

Top review from the United States

Andreea G.
5.0 out of 5 stars Good book for digital marketing in retail
Reviewed in the United States on September 25, 2023
Verified Purchase
This nicely written manual to teach you the principles of digital marketing in retail is a must-read for everyone wanting to take control and not leave marketing efforts to others.
Helpful
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Top reviews from other countries

Pelícano
5.0 out of 5 stars An essential guide for any digital marketer
Reviewed in Spain on October 18, 2023
Verified Purchase
An indispensable guide for any marketer today. It relates all the arms under digital marketing umbrella, including social media, PR, and the most relevant topic: content marketing. One of the outstanding issues regarding this is the relevance of getting people from all departments at company aligned and involved with content marketing.
I come from “old school” in marketing, and this book has put my ancient thinking up side down, Fresh air for professionals with years of experience and a bedside book for anyone called “marketer”
Report
Sean Husmann
5.0 out of 5 stars Content is everything
Reviewed in Germany on July 25, 2023
Verified Purchase
I came across this book when I read another work by the same writer, titled 'Personal Branding.' The author's approach to sharing knowledge is remarkably clear and straightforward, which sets it apart from many marketing books filled with vague theoretical concepts. For me, this book serves as a reliable guidebook, providing step-by-step instructions that I can easily follow.
Report
C. G.
5.0 out of 5 stars Good book, it helped me a lot
Reviewed in Germany on August 9, 2021
Verified Purchase
The media could not be loaded.
 This book is worth reading, it will explain complex things in simple way and present how it all combines together.
I deal with digital marketing agencies for long time in my family retail company to promote my business, after reading the book this task will be so much easier.

What I understand now is how and what and why we need to do certain things for our retail, for example how actually our social media efforts influence price of Ads that we need to pay.
Actually, never no digital marketing agency told me that, also I know after reading the book where our money is wasted.

Also, after reading the book, we started doing many things by ourselves, which will save us money and bring at least same result-I expect better results.
After reading the book and first digital marketing meetings but having knowledge of digital marketing from the book, it was so much easier to communicate with everyone involved from agency side.

Book is conversational but it is formatted as a technical manual (I like it), it seems author likes to present information in "old school" way which resembles University Academic books. He sticks to the point, and tries to guide you through digital marketing as a whole.

Be prepared that by reading the book you might realize how we wasted years of paying services to agency, when we could do it much better by ourselves.
We have this book as a user manual for our digital marketing now permanently in our company.

Biggest conclusion, after reading the book: Digital marketing is not so complex as everyone claims (especially agencies that charge for digital marketing services)
Customer image
C. G.
5.0 out of 5 stars Good book, it helped me a lot
Reviewed in Germany on August 9, 2021
This book is worth reading, it will explain complex things in simple way and present how it all combines together.
I deal with digital marketing agencies for long time in my family retail company to promote my business, after reading the book this task will be so much easier.

What I understand now is how and what and why we need to do certain things for our retail, for example how actually our social media efforts influence price of Ads that we need to pay.
Actually, never no digital marketing agency told me that, also I know after reading the book where our money is wasted.

Also, after reading the book, we started doing many things by ourselves, which will save us money and bring at least same result-I expect better results.
After reading the book and first digital marketing meetings but having knowledge of digital marketing from the book, it was so much easier to communicate with everyone involved from agency side.

Book is conversational but it is formatted as a technical manual (I like it), it seems author likes to present information in "old school" way which resembles University Academic books. He sticks to the point, and tries to guide you through digital marketing as a whole.

Be prepared that by reading the book you might realize how we wasted years of paying services to agency, when we could do it much better by ourselves.
We have this book as a user manual for our digital marketing now permanently in our company.

Biggest conclusion, after reading the book: Digital marketing is not so complex as everyone claims (especially agencies that charge for digital marketing services)
Images in this review
Customer image Customer image Customer image
Customer imageCustomer imageCustomer image
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Andrea S.
5.0 out of 5 stars A really well written guide on digital marketing for any retail
Reviewed in Germany on January 10, 2021
Verified Purchase
The book is well written regarding explaining complex processes behind doing online marketing for retail.
It has a great structure, and it slowly brings you into more complex processes behind digital marketing.

Most importantly, it explains why digital marketing efforts should be made without paying Ads and why the basis of any digital marketing efforts needs to be done without costs while relying on employees and other internal resources.

I finally realized why it is important to focus on our free content without pushing paid promotions...which is how the book starts in first chapters by explaining the difference between paid and non-paid promotion techniques. I learned how to do a very low-cost PR, and author directs you to useful tools that save time and most importantly money.

Book gives you some free resources for download in the form of infographics, which proved themselves very useful for our family owned retail business.
I ordered a few pcs of the book, and it became our new favorite read in our offices. After reading the book based on new knowledge, we decided to reformat our digital marketing efforts, and not relly anymore on expensive outsourced agencies.

If you want someone to start loving digital marketing, give him this book as a present.
Customer image
Andrea S.
5.0 out of 5 stars A really well written guide on digital marketing for any retail
Reviewed in Germany on January 10, 2021
The book is well written regarding explaining complex processes behind doing online marketing for retail.
It has a great structure, and it slowly brings you into more complex processes behind digital marketing.

Most importantly, it explains why digital marketing efforts should be made without paying Ads and why the basis of any digital marketing efforts needs to be done without costs while relying on employees and other internal resources.

I finally realized why it is important to focus on our free content without pushing paid promotions...which is how the book starts in first chapters by explaining the difference between paid and non-paid promotion techniques. I learned how to do a very low-cost PR, and author directs you to useful tools that save time and most importantly money.

Book gives you some free resources for download in the form of infographics, which proved themselves very useful for our family owned retail business.
I ordered a few pcs of the book, and it became our new favorite read in our offices. After reading the book based on new knowledge, we decided to reformat our digital marketing efforts, and not relly anymore on expensive outsourced agencies.

If you want someone to start loving digital marketing, give him this book as a present.
Images in this review
Customer image Customer image Customer image Customer image
Customer imageCustomer imageCustomer imageCustomer image
One person found this helpful
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Tobias K.
5.0 out of 5 stars Excellent and valuable book
Reviewed in Germany on June 24, 2020
Verified Purchase
The author really easily explains complex subjects from social media algorithms, to how your content that you create for free actually lowers the prices of all the paid Ads. Many parts of books I think are applicable also to any other branding online and wholesale. Book covered all the topics that were worrying me for years for my business, and now I understand that simply nowhere I found a simple set of explanations like in this book.

It has a very clear structure, all information is relevant and to the point. It's easy to read but provides a comprehensive view of the topic. What I loved the most was the fact that author backed up all his statements with evidence. At the end of the book he provides citations. Little personal opinion, a lot of useful info.
It's really a must-read so you understand the psychology and digital marketing concepts on how to drive customers to you in a world where there are so many services competing for people's attention
One person found this helpful
 Report
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