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Direct: The Rise of the Middleman Economy and the Power of Going to the Source Kindle Edition
Axiom Award Gold Medalist for Business Theory
Finance expert, law professor, and fellow overwhelmed consumer Kathryn Judge investigates the surprising ways that middlemen have taken control of the economy at the expense of the rest of us, and provides practical guidance about how to regain control, find more meaning, and contribute to a more sustainable economy.
Over the past thirty years, middlemen have built intricate financial and retail empires capable of moving goods across the country and around the world—transforming the economy and our lives. Because of middlemen, we enjoy an unprecedented degree of choice and convenience. But the rise of the middleman economy comes at a steep price.
In Direct, Columbia law professor Kathryn Judge shows how overgrown middlemen became the backbone of modern capitalism and the cause of many of its ailments. Middlemen today shape what people do, how they invest, and what they consume. They use their troves of data to push people to buy more, and more expensive, products. They use their massive profits and expertise to lobby lawmakers, tilting the playing field in their favor. Drawing on a decade of research, Judge shows how to fight back: Go to the source.
The process of direct exchange—and the resulting ecosystem of makers and consumers, investors and entrepreneurs—fosters connection and community and helps promote a more just, resilient, and accountable economic system. Direct exchange reminds us that our actions always and inevitably impact others, as it rekindles an appreciation of our inherent interconnectedness. As Judge reveals in this much-needed book, direct exchange is both the cornerstone of the solution and a tool for revealing just how much is at stake in decisions about “through whom” to buy, invest and give.
- LanguageEnglish
- PublisherHarper Business
- Publication dateJune 7, 2022
- File size1.7 MB
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Editorial Reviews
Review
“In Direct, Judge gives us a rich, revealing chronicle of how corporate behemoths and bad public policy have put too much distance between farm and table, manufacturer and shopper—all while inciting consumer gluttony and pillaging the environment. It’s a clarion call for the simple pleasure of conducting direct exchanges with makers who pour their hearts into sustainable products. If shopping at Walmart or Amazon has started to feel dangerously soulless, you must read this book.” — Brad Stone, author of Amazon Unbound and The Everything Store
“For more than two hundred years, modernity was thought to involve the transition from gifts and personal ties to a world dominated by impersonal markets and efficient transactions. In this brilliant contribution, Judge turns the established notion of 'progress' on its head. Middlemen have become too big, too pervasive, and too powerful. We need to understand when and how more direct connections work—and move our lives, our businesses, and our public policy in that direction. Essential reading for anyone who cares about the future of good jobs and the world we leave for our children.” — Simon Johnson, coauthor of Jump-Starting America andformer chief economist at the International Monetary Fund
“Though our modern commercial economy yearns to give us everything, there is something deeply frustrating about this system. In this beautifully written and powerful book, Judge helps us see a different way forward. With strategies that inform the policies of government and individuals alike, this is a blueprint for remaking the machine—and an urgent call that we get it done.” — Lawrence Lessig, professor at Harvard Law School and author of Republic, Lost
“This book is a must-read for anyone who seeks to understand how markets work today. This is a book that explains why rural communities are losing their small farms and businesses. This book is about how finance is slowly killing the American dream. It is a warning about the myriad harms the mono-crop and homogenized markets of the near future will impoverish community life and inhibit innovation. Judge is a top scholar in the field whose refreshingly readable story will resonate with every American who has stopped by a local grocery story or purchased an item online recently.” — Mehrsa Baradaran, author of The Color of Money and How the Other Half Banks
“The modern way we consume has led to tremendous efficiency and abundance. But at what price? In Direct, Judge invites us to consider the human costs of losing touch with the source of the products and services in our lives. She makes a subversive argument that may just change how you see your next purchase.” — Arthur C. Brooks, professor at Harvard Kennedy School and Harvard Business School and author of From Strength to Strength
“With Direct, Judge shows us novel ways to reconnect in a world where powerful middlemen have pulled us apart. She explains how direct exchange—including between farmers and families, creators and collectors, through farmers markets and digital platforms—can strengthen our economy and our sense of self.” — Jennifer Taub, author of Big Dirty Money and Other People’s Houses
“A fascinating and disturbing examination of the modern economy and how it works—and who benefits.” — Kirkus Reviews
About the Author
Kathryn Judge is the Harvey J. Goldschmid Professor of Law at Columbia Law School. She has done extensive research on financial markets and regulation, regularly publishing her work in top journals and presenting to audiences in the United States and abroad. She served as a clerk for Judge Richard Posner and Supreme Court Justice Stephen Breyer. She is a graduate of Stanford Law School and Wesleyan University.She lives with her husband and their two daughters in New York City.
Megan Tusing is an actress, known for The Beginning and the End, The Share, and Odd Jobs. She has a bachelor's degree in theatre from James Madison University in Harrisonburg, Virginia.
Product details
- ASIN : B09FLQGF18
- Publisher : Harper Business
- Accessibility : Learn more
- Publication date : June 7, 2022
- Language : English
- File size : 1.7 MB
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Print length : 304 pages
- ISBN-10 : 9780063041981
- ISBN-13 : 978-0063041981
- Page Flip : Enabled
- Best Sellers Rank: #1,428,549 in Kindle Store (See Top 100 in Kindle Store)
- #391 in Money & Monetary Policy (Kindle Store)
- #428 in Government & Business
- #583 in Business Ethics (Kindle Store)
- Customer Reviews:
About the author

Kathryn Judge is the Harvey J. Goldschmid Professor of Law at Columbia Law School. She is an expert in financial markets and financial regulation. She has published articles in top academic journals and regularly presents her work to audiences in the United States and abroad. She is co-editor of the Journal of Financial Regulation and a Research Member of the European Corporate Governance Institute. She has served on the Financial Research Advisory Committee of the Office of Financial Research and the Task Force on Financial Stability co-sponsored by the Hutchins Center on Fiscal & Monetary Policy at the Brookings Institution and the Initiative on Global Markets at the University of Chicago Booth School of Business. She also served as a clerk for Judge Richard Posner and Supreme Court Justice Stephen Breyer. She is a graduate of Stanford Law School and Wesleyan University. She lives with her husband, Tim, and their two daughters in New York City.
Customer reviews
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- Reviewed in the United States on July 7, 2022Format: HardcoverVerified PurchaseDirect will help you better understand one of the most important roles we play in modern American life, that of the consumer. We buy products and services from a variety of providers with little understanding of how they are sourced, who makes them, or how they get to us.
In a wide-ranging look at that process, Columbia Law Professor Kathryn Judge puts the spotlight on the critical role of the middleman. She traces how their role has increased massively over the past decades and how that increase has resulted in greater fragility and economic pain in various sectors.
With an engaging and fresh writing style, Judge mixes her personal experiences with her deep grasp of the complex topic and advocates for more direct exchange when possible. We can all be a better and more thoughtful consumers after reading and absorbing the messages of this important book.
- Reviewed in the United States on March 28, 2023Format: HardcoverVerified PurchaseThis book changed the way I see the choices I make on a daily basis. Realizing that middlemen are running so much of our economy and dictating not only our choices, but our ability to access basic information about what we are consuming, made me think differently about how and where to buy what matters to my family and me. The author's stories about her own family, for instance, really brought home to me the importance of these choices -- and the ways they have personal and emotional, as well as financial, consequences. The final chapter lays out clear principles for individuals and also policy makers to follow, to turn the insights of the book into useful next steps.
- Reviewed in the United States on April 23, 2024Format: HardcoverVerified PurchaseSimple and clear writin
- Reviewed in the United States on June 7, 2022Format: HardcoverThis gripping book simultaneously manages to take both a 10,000 foot view of our economy and bring it to the level of the individual, overwhelmed consumer (that's me!). From the opening pages, where Judge relates the details of her infant daughter's heart condition - and the surprising "middleman" who helped her connect with other parents - to the ending, which contains five principles to help consumers, business leaders, and entrepreneurs contribute to a more sustainable economic system, this book is a must-read!
- Reviewed in the United States on December 11, 2022Format: HardcoverRiveting read, makes a dry subject so interesting and educated the consumer how making small changes can make a huge impact.
The best business book I’ve read.
Top reviews from other countries
- Kevin TurtonReviewed in the United Kingdom on May 11, 2024
1.0 out of 5 stars Boring beyond Boring
Format: HardcoverVerified PurchaseSorry but what a boring book! Have you ever read a book that you think ‘What on earth is this all about’..!? This is that book. It’s un-engaging, academic and quite frankly, feels like it belongs on a non specific library shelf.
What’s it about..? Not a clue but it will make you fall asleep!
Kevin TurtonBoring beyond Boring
Reviewed in the United Kingdom on May 11, 2024
What’s it about..? Not a clue but it will make you fall asleep!
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