Table of Contents
Introduction............................................................................ 1
Why Do YOU Want to Run a Freelance Business? ............ 2
10 Reasons a Service Business is Better than a JOB 2
7 Reasons Why Starting a Service Business May Not be for You 4
Assess Your Skills and Knowledge .................................... 6
What’s your story? 6
Finding Your Calling 7
Setting Goals and Getting Rewarded 8
Business Conception: Find a New Niche 9
Your Portfolio 10
Business Planning Basics...................................................11
Money: Face it Now, or Lose it Later ................................. 13
What to Do First – Tax Matters 14
What to Do First – Business Set Up 17
Costs and Managing the First Year 19
Choosing a Broad Target Market ....................................... 25
Contracts with Government 25
Freelancing with Corporate Clients 26
Freelancing with Small Businesses 27
Freelancing with Individuals / Entrepreneurs 28
Your Positioning in the Marketplace.................................. 30
Promotional Materials 32
Specialties: Why are the “Riches in the Niches?” 35
Choosing Your Market Speciality 36
Creative Freelancing Careers 39
The Skills of a Successful Freelancer ............................... 44
Finding Freelance Work the Easy Way 45
Speaking Out 47
Freelance Copywriting: Insider Secrets 48
Why are Referral Partners Better than Referrals? 51
Marketing Your Services..................................................... 52
Selling by Appointment 53
Forums/Networking Platforms 54
Targeting Your Best Market 56
Creating your own Video 57
Your Website 101 ................................................................ 59
Web Hosting and Design 59
Website Planning 60
Blogging 65
10 Reasons why Article Marketing is ‘the business’ 67
General Creative Freelance Business Issues ................... 72
Feel the Fear in Sales, and Do it Anyway 73
Using Technology in Your Service Business 74
Creating a Supplemental Income: Money while you Sleep?.....75
Successful Infopreneurs 77
Client Loyalty and Time Management ............................... 82
The Nitty-Gritty Work 82
Manage Your Time... and Create More Effective Action 83
Keeping Your Workload Full 87
Learning and Growing as a Freelancer ............................. 88
Events run Nationally: 88
Events in Brisbane Area: 89
Further Reading................................................................... 90
Glossary ............................................................................... 92
Resources ............................................................................ 96
Social Media Types for Freelancers 97
