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Melanie van de Velde PhD
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LEAD LIKE A GENIUS: How to outgrow the competition and transform our world Paperback – January 31, 2024

4.0 out of 5 stars 2 ratings
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Forbes Books: "A Powerhouse for Sustainable Growth"


Geniuses like Mozart, Einstein, Picasso, Van Gogh, and Da Vinci share one common trait that sets them apart from their peers. And it’s not their talent or a high IQ.

What if you could use this secret to outgrow your competitors and increase your productivity and brand value? And create a 200–400% higher impact return and genuinely transform our world for the better?

LEAD LIKE A GENIUS will take you on an inspirational journey through examples of genius from around the globe: initiatives that tackle climate change, the marine plastic crisis, pollution, poverty, inequality, and social exclusion exceptionally well. The book reveals why these achieve much better results than most. It provides thought-leading insights on avoiding common sustainability pitfalls and how to tackle our global issues for a far better return.

The step-by-step guide is based on award-winning research nominated by the Social Innovation Research Director at Cambridge University. While simple to apply, it underpins our world’s most successful impact strategies.

Once you have read LEAD LIKE A GENIUS, you will see the genius behind genuinely effective sustainable leadership. You will have a powerful tool to guide you in achieving the best outcomes that boost business growth; and the best outcomes that truly transform our world.

“A Powerhouse for Sustainable Growth. So much so, I had to have Mel on my Forbes Books podcast to reveal her secrets.”
David Radlo, Forbes Books, US

“A must-read for anyone seeking inspiration and motivation to address global issues head-on. A truly exceptional book.”
Igor Filart, Senior Manager ASICS Technology, Australia

“An outstanding achievement. A genuinely transformational impact approach. It has changed how I think about the subject forever.”
Mark Logan, Chief Entrepreneurship Officer Scottish Government, Former COO Skyscanner, UK

"A captivating, page-turning book. I learned more from this book than completing an entire sustainability business strategy course at Harvard Business School.
That course at Harvard was excellent. This book is better. Everybody should read this."
Matt Deasy, B Corp Leader, Business Sustainability Consultant, Portugal

"Finally, a tool to help identify effective impact initiatives. The imperative to make a positive impact and deliver profits may seem paradoxical, but it is possible. Melanie has solved this with her simple, easy-to-adopt methodology to help businesses create powerful impact strategies."
Mark Fallows, Founder Fabrica Collective & The Impossible Network, US

"Dr van de Velde’s doctoral thesis is outstanding and a worthy winner of the Adam Smith Prize for PhD Excellence."
Dr Haugh, Research Director at the Centre for Social Innovation at Cambridge University, UK

"Melanie van de Velde's book LEAD LIKE A GENIUS inspired me with her evidence-based work on balancing people, planet, and profit. I love the key insight to balance impact with the GOOD profit drivers!"
Robert van der Laan, Lecturer Rotterdam University of Applied Sciences, former PwC Corporate Responsibility Leader EMEA, The Netherlands

"Amazing insights, this is the need of the hour."
Inir Pinhiero, Founder Grassroutes, India
Read more
Previous slide of product details
  1. Print length
    200 pages
  2. Language
    English
  3. Publication date
    January 31, 2024
  4. Dimensions
    6 x 0.47 x 9 inches
  5. ISBN-10
    1838303391
  6. ISBN-13
    978-1838303396
Next slide of product details
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The Amazon Book Review
Book recommendations, author interviews, editors' picks, and more. Read it now.

Editorial Reviews

Review

" A Powerhouse for Sustainable Growth."

Forbes Books, US


" An outstanding achievement. A genuinely transformational impact approach. It has changed how I think about the subject forever."

Mark Logan, Former COO Skyscanner, Chief Entrepreneurship Officer Scottish Government, Professor, UK


" A must-read for anyone seeking inspiration and motivation to address global issues head-on. A truly exceptional book."

Igor Filart, Senior Manager ASICS Technology, Australia


"A captivating, page-turning book. I learned more from this book than completing an entire sustainability business strategy course at

Harvard Business School. That course at Harvard was excellent. This book is better. Everybody should read this."

Matt Deasy, B Corp Leader, Business Sustainability Consultant, Portugal

"Finally, a tool to help identify effective impact initiatives. The imperative to make a positive impact and deliver profits may seem paradoxical, but it is possible. Melanie has solved this with her simple, easy-to-adopt methodology to help businesses create powerful impact strategies."

Mark Fallows, Founder Fabrica Collective & The Impossible Network, US


"Dr van de Velde's doctoral thesis is outstanding and a worthy winner of the Adam Smith Prize for PhD Excellence."

Dr Haugh, Research Director at the Centre for Social Innovation at Cambridge University, UK


"Melanie van de Velde's book LEAD LIKE A GENIUS inspired me with her evidence-based work on balancing people, planet, and profit. I love the key insight to balance impact with the GOOD profit drivers!"

Robert van der Laan, Lecturer Rotterdam University of Applied Sciences, former PwC Corporate Responsibility Leader EMEA, The Netherlands


"Amazing insights, this is the need of the hour."

Inir Pinhiero, Founder Grassroutes, India

Product details

  • Publisher ‏ : ‎ Big Tree Global Ltd
  • Publication date ‏ : ‎ January 31, 2024
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 200 pages
  • ISBN-10 ‏ : ‎ 1838303391
  • ISBN-13 ‏ : ‎ 978-1838303396
  • Item Weight ‏ : ‎ 9.6 ounces
  • Dimensions ‏ : ‎ 6 x 0.47 x 9 inches
  • Customer Reviews:
    4.0 out of 5 stars 2 ratings

About the author

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Melanie van de Velde PhD

Melanie van de Velde PhD

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The 9-year-old Melanie van de Velde was asked what problem she would like to solve when she grew up. Her answer was that she wanted to help people who were living in poverty. At the time, she had yet to see severe deprivation first-hand. But in the years since, she’s travelled extensively. The suffering she’s witnessed has only strengthened the ambition in her childhood.

Dr Van de Velde was awarded the Adam Smith Prize for PhD Excellence at the University of Glasgow. Nominated for the prize by Dr Haugh, Research Director at the Centre for Social Innovation at Cambridge University, her thesis was the source of many of the insights found in her book 'Legacy: Five secrets of leading businesses that build a better world'.

Her other academic achievements include an MBA with Distinction at the Adam Smith Business School, and an MSc in Industrial Engineering.

With an unusually diverse CV, Dr Van de Velde has managed Asia Pacific markets at a multi-billion dollar tech company. She’s worked in senior management at IT start-ups. And she’s run an impact business for young women without an education in a Nairobi slum.

With Big Tree Global Ltd, Dr van de Velde supports business leaders in creating successful impact strategies across the sustainability landscape. Her tools and insights enable companies to create a 200-400 percent better impact return, grow three times faster than their competitors, and improve productivity, brand value and resilience.

Raised in a small town in the Netherlands, she now lives with her partner and children in Scotland’s largest city.

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  • royal
    5.0 out of 5 stars A must-read for those in leadership roles
    Reviewed in the United Kingdom on July 30, 2024
    Format: PaperbackVerified Purchase
    Highly recommended! This book is a must-read, especially for those in leadership roles. It provides invaluable insights with many cases into how to lead a group sustainably, maintaining competitive strength over the long term. The content is truly amazing, and the author does an outstanding job presenting these concepts. I'm excited to delve deeper into the strategies and perspectives shared in this work.
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    royal
    5.0 out of 5 stars
    A must-read for those in leadership roles

    Reviewed in the United Kingdom on July 30, 2024
    Highly recommended! This book is a must-read, especially for those in leadership roles. It provides invaluable insights with many cases into how to lead a group sustainably, maintaining competitive strength over the long term. The content is truly amazing, and the author does an outstanding job presenting these concepts. I'm excited to delve deeper into the strategies and perspectives shared in this work.
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