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Rick Bettencourt
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Marketing Beef: A Gay Romantic Comedy (Marketing Beef Series Book 1) Kindle Edition

by Rick Bettencourt (Author) Format: Kindle Edition
4.0 out of 5 stars 1,460 ratings

Sometimes love is the boldest campaign of all.

Evan McCormick has done everything right—built a solid career, sculpted a disciplined body, and saved for the future like a good accountant should. But behind the spreadsheets and salad lunches, Evan’s craving something he can’t calculate: real connection.

Enter Dillon. All charm, style, and swagger, the new ad exec at Evan’s marketing firm is everything Evan isn’t—and exactly what he wants. When a scandalous office campaign launches a series of risqué billboards across New England, Evan and Dillon find themselves at the center of the chaos... and the chemistry.

Marketing Beef is a hilarious and heartfelt story of opposites attracting, office politics colliding, and what happens when you finally take a chance on the kind of love you can’t budget for.

“Includes moments of pure hilarity, off-the-wall sex, and downright fun.”

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  1. Book 1 of 2
    Marketing Beef Series
  2. Print length
    146 pages
  3. Language
    English
  4. Accessibility
    Learn more
  5. Publication date
    December 14, 2014
  6. File size
    3.1 MB
  7. Page Flip
    Enabled
  8. Word Wise
    Enabled
  9. Enhanced typesetting
    Enabled
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Editorial Reviews

Review

"Rick Bettencourt just soars here and his place in the literary scene grows with a devoted fanbase. Relax, walk along with him on this warmly entertaining little outing."

--Hall of Fame Top500 Amazon and Vine Voice Reviewer Grady Harp

"This will have you laughing as a twisting story plays out. The characters are gorgeous...fantastic book...highly recommended."


--Faye K's Reviews


Here's what some Amazon reviewers have said:

"A very fulfilling read for me, full of character growth and touching moments. The ample awkward and funny moments provided realism and humor, and kept the pages turning."

"Best story I haveread in a while...well written...will definitely read again."

"...hilarious,heartfelt and a little steamy."


"Sweet and superfunny!"

"Beautiful story...hard to stop reading."

From the Author

I loved writing about Evan and Dillon. I hope you enjoy this book. Be sure to check out Building Us, the Marketing Beef sequel.

Product details

  • ASIN ‏ : ‎ B00R21WIEQ
  • Publisher ‏ : ‎ Bettencourt Concepts LLC
  • Accessibility ‏ : ‎ Learn more
  • Publication date ‏ : ‎ December 14, 2014
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 3.1 MB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 146 pages
  • Page Flip ‏ : ‎ Enabled
  • Book 1 of 2 ‏ : ‎ Marketing Beef Series
  • Customer Reviews:
    4.0 out of 5 stars 1,460 ratings

About the author

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Rick Bettencourt

Rick Bettencourt

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Rick Bettencourt lives with his husband in Florida yet hails from Massachusetts’ North Shore, where he learned to speak without pronouncing the letter R and say things like “tonic” when he wanted a soda. He’s written several books including Summerwind Magick, Building Us, Tim on Broadway, Marketing Beef, and other novellas and short stories.

Bettencourt likes to entertain his readers with compelling, thought-provoking stories about the LGBT, powerful women, showbiz, and his favorite city Salem, Massachusetts. You can follow him on Twitter @rbettenc and on his website rickbettencourt.com. By joining his mailing list you’ll receive five free books to whet your appetite (rickbettencourt.com/signup).

Customer reviews

4 out of 5 stars
1,460 global ratings

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Customers say

Customers find this romance book to be a thrilling read with a sweet love story and well-written narrative. They appreciate the humor, with one customer highlighting the laughing-out-loud dialogue, and praise the character development, with one review noting the strong, lovable men. The book receives positive feedback for its confidence and pacing, with one customer describing it as a good time filler. While some customers find it a quick read, others mention it's a little slow.

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Story qualityRomanceWriting qualityHumorCharacter developmentConfidencePacingReadability
82 customers mention "Story quality"82 positive0 negative

Customers enjoy the story quality of the book, describing it as a thrilling and cute read that's worth the free read.

"...Anyways, cute read that could have been a really good novel with more character growth and maybe a little corporate espionage and mystery thrown in...." Read more

"...He blends humour, emotion, well developed characters, and plot lines and has the ability to make the reader think that maybe they are part of it all..." Read more

"...There was just enough workplace subterfuge to contribute an interesting subplot and also catalyze Evan and Dillon when they seemed to most need it...." Read more

"Chapter one was good, and I read the rest expecting more, only to be sorely disappointed. It was down hill from there...." Read more

51 customers mention "Romance"47 positive4 negative

Customers enjoy the romance in this book, describing it as a sweet and endearing love story.

"...The romance blooming between Evan and Dillon was sweet...." Read more

"...Rick writes with such a unique style. He blends humour, emotion, well developed characters, and plot lines and has the ability to make the reader..." Read more

"...was a very fulfilling read for me, full of character growth and touching moments...." Read more

"...A very loveable couple who change each other, in small ways... For the better!..." Read more

37 customers mention "Writing quality"32 positive5 negative

Customers find the book extremely well written and easy to read, with one customer noting there are no wasted words.

"...and building - he now is responsible for publishing some very promising fellow writers - and this story is a fun walk in the LGBT park...." Read more

"...Although this was a short read, I think it was well written. The romance blooming between Evan and Dillon was sweet...." Read more

"...Though smartly written with great twists, still leaves something to be desired...." Read more

"...A very well written story." Read more

26 customers mention "Humor"23 positive3 negative

Customers enjoy the book's humor, finding it great and entertaining, with one customer specifically mentioning the laughing out loud dialogue and another describing it as a fun walk in the LGBT park.

"...some very promising fellow writers - and this story is a fun walk in the LGBT park. Rick's gift for comedic writing continues to swell...." Read more

"...Rick writes with such a unique style. He blends humour, emotion, well developed characters, and plot lines and has the ability to make the reader..." Read more

"...The ample awkward and funny moments provided realism and humor, and kept the pages turning...." Read more

"So I got this one because it promised to be fun and even hilarious, but at 50% I hadn't laughed once, and I had to go check if it really said it was..." Read more

20 customers mention "Character development"16 positive4 negative

Customers appreciate the character development in the book, with one mentioning the strong and lovable male characters.

"...He blends humour, emotion, well developed characters, and plot lines and has the ability to make the reader think that maybe they are part of it all..." Read more

"This was a very fulfilling read for me, full of character growth and touching moments...." Read more

"...When reading the book I felt like I could relate to the main character and how her felt toward his co-worker...." Read more

"...the characters were boring, their love life was boring, the story was boring. The book wasn't badly written, it was just uninteresting." Read more

6 customers mention "Confidence"6 positive0 negative

Customers appreciate the confidence in the book, with one review noting its credible and self-assured tone, while another mentions it provides a happy ending.

"...All true and building - he now is responsible for publishing some very promising fellow writers - and this story is a fun walk in the LGBT park...." Read more

"...Where Dillon is outgoing, confident and seems to adapt to any situation...." Read more

"...It had a great story, likeable characters and a HEA! What more could you want. I also liked that the sex scenes were not graphic and vulgar...." Read more

"...The characters are both sympathetic and credible. The story isn't the focus, it's the characters, and that's fine." Read more

6 customers mention "Pacing"6 positive0 negative

Customers find the pacing of the book engaging, with one mentioning it kept them interested and another noting it had depth and substance.

"I wanted to like this better as it had more substance and better wordsmithery than the usual story of this kind...." Read more

"I think I would read this again. It was sweet and had a bit of depth to it (though maybe not quite enough)" Read more

"...wanted to see how the story would end so in that regard it was engaging. BUT, it was slightly choppy in the telling and didn't always flow well...." Read more

"Cute and kept my attention" Read more

13 customers mention "Readability"9 positive4 negative

Customers have mixed opinions about the book's readability, with some finding it a quick and enjoyable read, while others say it was a little slow.

"...I also loved the marketing angle that was intertwined into the story. Definitely recommend this!" Read more

"...This was a quick read without too much angst (my preference). It is a good story and a good romance that left me satisfied...." Read more

"...The only problem I had with it was that it was over way to quickly." Read more

"I liked the book. Quick read and very sweet story line. Definitely would recommend to a friend. Great book :)" Read more

Top reviews from the United States

  • Grady Harp
    5.0 out of 5 stars "Looks like accountant-boy is working through lunch again"
    Reviewed in the United States on January 15, 2015
    Format: KindleVerified Purchase
    Said once, say it again: `Rick Bettencourt steps into an enlarging spotlight of fellow LGBT writers - a circle stage front that includes such names as David Sedaris, Edmund White, Felice Picano, Robert Rodi, Michael Cunningham, David Leavitt, Alan Hollinghurst, Colm Tóibín, et al - and comes on very strong with this new book TIM ON BRADWAY: SEASON ONE. Though there is much talk about this master of the social media and though he has enjoyed success with his earlier works PAINTING WITH WINE and the collection of stories in NOT SURE BOYS, this novel - the culmination of a series f short episodes he published as teasers - places him solidly in the company of the specially gifted young writers of gay fiction.' All true and building - he now is responsible for publishing some very promising fellow writers - and this story is a fun walk in the LGBT park. Rick's gift for comedic writing continues to swell.

    Rick opens this rather short book with the main character's written thoughts: 'Dear Journal: Last night, I took a bath with Mr. Bubbles. I haven't done that in years but I was sore from my workout. It felt good. This morning I ate a bowl of granola, a banana, and a glass of pomegranate juice. (I'll have to log this in my spreadsheet when I get home.) Oh, I also walked Mrs. Johnson's dog from 5: 30 a.m. to about 6: 00 a.m. What else? God, am I really that boring? (Please don't answer that.) It's just that... that... Oh, I don't know! Okay, today marks the seventh anniversary of Gary and me splitting up. It's not that it's a bad thing. I'm glad we're no longer together. It's just that... seven years! Who... What have I done during that time? Alright, I'm not going to get myself depressed. I need to focus on my accomplishments. And there have been many. Evan Capri McCormick's Septenary Achievements:
    Obtained job at Thoroughbred Marketing and recently vested with five years of service. Promoted to senior accountant with a 15% increase in salary-- after only three years! Removed dairy from my diet and have no more indigestion. (Thank God!) Bought the house in Conant for 50% below (the Great Recession) market value. (And through scrimping, saving, making accelerated payments, and a rebound of the economy, I have over $ 285,000 in equity.) Increased chest measurement by ~ 5% (note: check BMI spreadsheet tonight for exact proportions). Increased pushups from ~ 35 per minute to ~ 55 (also check values in spreadsheet for exact time span... believe it was 10% per year). Decreased number of times I mastur...'

    To save the potential reader time, the author's plot synopsis serves well; ` Painfully-shy accountant, Evan McCormick, is conservative with his money and tough on his body, yet the decent nest egg he's amassed, and the toned physique he's formed isn't enough to fulfill him. Evan's starving for affection. As an introvert, bonding with others isn't Evan's best quality. When Dillon--an impeccable-dressed and debonair ad executive--joins the firm, Evan let's his guard down. An office scandal and sexually-overt billboards popping up all over New England bring the two together in this funny yet romantic tale.'

    Rick Bettencourt just soars here and his place in the literary scene grows with a devoted fan base. Relax, walk along with him on this warmly entertaining little love outing. Grady Harp, January 15
    2 people found this helpful
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  • Bo
    4.0 out of 5 stars Never Mind the Plot, Go for the Sweet & Sexy
    Reviewed in the United States on November 25, 2015
    Format: KindleVerified Purchase
    I'm giving this four instead of three stars because I just whipped right through it in a few hours and had no major complaints about its theme: Evan and Dillon meet cute at the company, start hanging out, start fooling around, start falling in love.

    Never mind that the advertising company they work for is about to experience--how you say?--deep doo-doo that is totally unexpected. Except that maybe Evan the accountant smells a bad fish here and there. Never mind that the big client they lost, Yankee Beef, is putting up sexy and provocative billboards all over town featuring a male model that somewhat resembles Evan. Never mind that it's Dillon who keeps pointing this out to him.

    Never mind that when on a weekend camping trip they run into the only two guys with whom Evan has ever had any kind of relationship--Gary, his ex lover, and Ron, whom he met on a similar trip after which they had a brief fling. Never mind Gary and Ron are now together.

    Never mind the plot. Just go with the romance. And, the beef.
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  • Bookworm
    3.0 out of 5 stars Cute
    Reviewed in the United States on January 22, 2015
    Format: KindleVerified Purchase
    A few mild spoilers ahead (sorry)....

    Although this was a short read, I think it was well written. The romance blooming between Evan and Dillon was sweet. But I feel like the author missed the chance of turning this from a sweet romance to a great story by not focusing more on the scandal at work. It was all there. Evan realized something was wrong with the account, he was at work (on the weekend - alone) when everything went down, he had all those journals that would have proven without a doubt where all his money came from, and, oh yea, don't forget Ron. Which, when you think about it, his part (as the story stands now) just leads nowhere, except more questions. Exactly what kind of information did he get from Evan? How did he know Evan's boss? Why would a big company notice a fund growing but not question why? I think somewhere Evan mentioned that the owner just liked to see it grow. Huh? Oh, and why was Dillon even working at the company company while writing successful ads on his own? Why bother with the one year plan before starting his own business when he already had one customer.

    Anyways, cute read that could have been a really good novel with more character growth and maybe a little corporate espionage and mystery thrown in. But that's just my opinion, and you know what they say about those.....
    6 people found this helpful
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  • furlover3
    5.0 out of 5 stars Evan and Dillon Ade such a great romance.....
    Reviewed in the United States on October 19, 2017
    Format: PaperbackVerified Purchase
    Evan and Dillon have such a great romance in this book. That's not to say that they don't suffer their HP's APS and downs along the way throughout the series but they always pull through. They are also joined by charachters from Ricks "Tim on Broadway", which is a favorite book of mine, which makes this story even better IMO. This first book may seem a little bit sweet to some but it changes in the second installment with more conflict between the two and is more emotionally draining (or it was for me). Rick writes with such a unique style. He blends humour, emotion, well developed characters, and plot lines and has the ability to make the reader think that maybe they are part of it all as well. A MUST READ! If you haven't read " Tim on Braodway" first, I recommend
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Top reviews from other countries

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  • Raoul
    5.0 out of 5 stars Cuteness , plain cuteness
    Reviewed in India on September 9, 2017
    Format: KindleVerified Purchase
    If this book was a man, it's be cuddling up to him right now... Its worth giving it a read.. Please do..
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  • Fay's MM Reads
    5.0 out of 5 stars 5 Stars plus..LOVED this. <3
    Reviewed in Australia on April 26, 2017
    Format: KindleVerified Purchase
    I absolutely LOVED this novella.
    It was a second read for this author and he didn't let me down. This will have you laughing as a twisting story plays out. The characters are gorgeous esp Evan being a true numbers man. Evan had been single for the past 7 years, he's been working at his current employer fro the 5 years in marketing. And he's still single, all work and no play makes Evan a dull boy. Evan's got a secret crush on Dillon who's a new copywriter now working with them. Evan saved Dillon's bacon in a board meeting with the CO discussing a new clients account. Suddenly there world is rocked..read what happens next in this fantastic book. Highly Recommended.
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  • SG
    5.0 out of 5 stars Great story
    Reviewed in Canada on March 31, 2018
    Format: KindleVerified Purchase
    A well written, interesting story with some great characters, some twists and turns, humor, good friends, some steamy sexy times and a passionate love.
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  • Appassionata
    3.0 out of 5 stars had all the
    Reviewed in Italy on August 14, 2015
    Format: KindleVerified Purchase
    potentialities to be a very nice mm novel but at the end it flops. the beginning is all descriptive, the two characters are interesting, lovely how they get together but as soon as the two ex appear on the scene all the story is a rush to the end, I had quite difficulties in understanding what fraud had been made to put down main character's company, weird and not so good explained the culprit role, and also the death of the neighbour should have been dealt with more pathos. a cuite story that could become a huge MM novel but for a too quick ending does not reach its utmost goal.
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  • Lukas
    5.0 out of 5 stars lesenswert!
    Reviewed in Germany on March 11, 2015
    Format: KindleVerified Purchase
    Ein tolles leichtes Buch zum Entspannen. Tolle Handlung gewürzt mit aufreizender Erotik und gespickt mit Humor.
    Für alle die etwas Romantisches zum Lesen suchen. Einfach geschriebenes Englisch.
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