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Tammi L. Labrecque
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Newsletter Ninja: How to Become an Author Mailing List Expert Kindle Edition

by Tammi L. Labrecque (Author) Format: Kindle Edition
4.7 out of 5 stars 1,604 ratings
Are you struggling with email? Newsletter numbers getting you down? Fewer people opening your messages? No real reaction when you launch a book?

There's another way—a better way.

Imagine having a large list of happy readers who devoured every email you sent. Or launching a book and activating an army of fans who did the selling for you. You could be that person, with the help of Newsletter Ninja.

Newsletter Ninja is a comprehensive resource designed to teach you how to build and maintain a strongly engaged email list—one full of actual fans willing to pay for the books you write, rather than free-seekers who will forget your name and never open your emails.

• Learn new ways to think about your email list
• Re-energize your existing subscribers
• Embrace not just the basics, but next level methods
• Improve engagement and watch those open/click rates soar
• Build a happy list of passionate readers
• Launch your books into the charts

You’ll get a handle on open rates, click rates, and engagement—while also learning about yourself, your readers, and what you’re really selling when you send an email. (Spoiler: it’s not your books.)

Whether you’re building a mailing list, want to grow an existing one, or simply want to raise your email game, Newsletter Ninja has solutions that will work for you.
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  1. Book 1 of 2
    Newsletter Ninja
  2. Print length
    148 pages
  3. Language
    English
  4. Publication date
    August 12, 2018
  5. File size
    638 KB
  6. Page Flip
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  7. Word Wise
    Not Enabled
  8. Enhanced typesetting
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Editorial Reviews

Review

I had the good fortune to work directly with Tammi in her Mailing List Expert class. If you can't do that, this is the next best thing. There's more to an author's mailing list than spitting out an email whenever you have a new release. Tammi knows how to make the best of that list. Her advice is gold. Get this book. -- Rob Cornell, author of The Lockman Chronicles and the Unturned series

Product details

  • ASIN ‏ : ‎ B07C6J8HP9
  • Publisher ‏ : ‎ Newsletter Ninja (August 12, 2018)
  • Publication date ‏ : ‎ August 12, 2018
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 638 KB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Not Enabled
  • Print length ‏ : ‎ 148 pages
  • Customer Reviews:
    4.7 out of 5 stars 1,604 ratings

About the author

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Tammi L. Labrecque

Tammi L. Labrecque

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Tammi Labrecque lives in Central Maine with three spoiled cats, two neurotic dogs, and dozens of fictional characters that keep her awake nights.

She writes under a few pen names across several genres, including urban fantasy, thriller, and LitRPG.

Under her own name, you can find her writing romance novels that no one reads or teaching at newsletterninja.net.

Customer reviews

4.7 out of 5 stars
1,604 global ratings

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Customers say

Customers find this book filled with helpful ideas about building mailing lists and engaging readers, with a conversational and relatable tone that makes it easy to read and implement. They appreciate its fast pace and find it a valuable resource for email marketing, with one customer noting it serves as their "new Bible for building their own mailing list." The book features witty banter throughout, making it an entertaining read.

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205 customers mention "Information quality"205 positive0 negative

Customers find the book very informative, filled with helpful ideas and practical tips for building a mailing list, making it a fantastic introduction to the subject.

"...newsletter magnets/"cookies", and best practices for sending truly worthwhile emails, this book has me looking forward to sending..." Read more

"...It turned out to be a good read. There's a lot of info packed inside, and I'll have to go through it again while actually implementing the..." Read more

"...That said, there are some actionable tips and tricks as well as specifics that really help to reinforce the concepts and provide clarity...." Read more

"...tactics you can use to support those strategies, and how to make your emails unique, authentically yours, and make sure you're giving the best value..." Read more

97 customers mention "Readability"97 positive0 negative

Customers find the book easy to read and engaging, with one customer noting it's particularly valuable for learning how to engage with readers.

"...Overall, a non-exhaustive but solid guide to indie authors seeking to demystify the newsletter process. I highly recommend giving it a read!" Read more

"...It turned out to be a good read...." Read more

"...(yet), I read through Newsletter Ninja like it was the most compelling novel ever written!..." Read more

"...It addresses the approach to creating and maintaining an engaging newsletter...." Read more

92 customers mention "Ease of reading"88 positive4 negative

Customers find the book easy to read and implement, with clear reasoning throughout.

"...(mild) language threw me off, I did appreciate how authentic and honest she teaches. I enjoyed reading the book, even as I was learning a LOT...." Read more

"...well as specifics that really help to reinforce the concepts and provide clarity...." Read more

"This book brought it all together in a concise and straightforward way with practical tips." Read more

"...Tammie gave me direction and confidence. I also liked her no-nonsense style. About to buy Ninja 2!" Read more

39 customers mention "Humor"36 positive3 negative

Customers enjoy the book's humor, noting its witty banter and quirky style, with one customer mentioning it's full of places to smile and giggle.

"This book offers great advice, and is written in an entertaining and engaging manner. Well worth the price to download." Read more

"...I appreciated her injections of humor as well as the way she pointed out mistakes she'd made herself while offering the information in a clear,..." Read more

"Tammie writes in a very informative and conversational style mixed with a bit of humor and a sprinkle of sass...." Read more

"...She explains, with humor, how to grow a list, how to increase engagement, how to reengage, how to clean up ones list and even breaks down writing a..." Read more

18 customers mention "Tone"18 positive0 negative

Customers appreciate the book's tone, noting its conversational and approachable style.

"...Labrecque writes with a very casual, friendly voice, and although her occasional flippancy and usage of (mild) language threw me off, I did..." Read more

"...And they're delivered in a conversational and approachable tone that I wish more of the nonfiction/how-to books I read adopted...." Read more

"I love the personal tone and practical guidance. The links page is very helpful...." Read more

"Tammie writes in a very informative and conversational style mixed with a bit of humor and a sprinkle of sass...." Read more

15 customers mention "Email marketing"15 positive0 negative

Customers find this book to be an excellent resource for email marketing, particularly praising its best practices for newsletters and mailing list management. One customer mentions it serves as their Bible for building their own mailing list, while another notes there are no sleazy sales tactics in the content.

"...everything from building an ideal subscriber "avatar", creating onboarding email sequences, the difference between organic and non-organic..." Read more

"...This book is my new Bible for building my own mailing list, which is something I own and control...." Read more

"...This book is a one stop shop for a well laid out, best practices for newsletters...." Read more

"...style, this book is PACKED with tips and guidance on making your newsletter better...." Read more

11 customers mention "Pacing"8 positive3 negative

Customers find the book fast-paced and easy to read.

"...After laying some ground rules, she jumped right into a fast-paced, informative walk-through aimed at thought and execution around newsletter..." Read more

"...I read it all in one sitting - it's a fast-paced read - and am now armed with actionable advice to get my newsletters back on track and working for..." Read more

"...It sounds like a lot of work. However, I am still open-minded and have bought Tammi's second book. I'll see how I feel after reading that one." Read more

"This was a quick and fun read, often funny, but also chock full of great ideas (some I've read elsewhere, but many that were new to me)...." Read more

9 customers mention "Effectiveness"9 positive0 negative

Customers find the newsletter effective, with one noting that it works well and helps maintain momentum.

"...and this book will help me get it right from the start, and keep it right going forward. Thank you Tammi." Read more

"...It doesn't seem like much but it's powerful. It's the difference between following a recipe and knowing how to cook...." Read more

"...Absolutely still fantastic!" Read more

"...The techniques she teaches are.simple but effective. If you are starting a newsletter list, this book will help you build one the right way." Read more

Gained Newsletter Knowledge
5 out of 5 stars
Gained Newsletter Knowledge
I learned 4 new tactics from this book to use in my overall newsletter strategy!
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Top reviews from the United States

  • E. G. Bella
    5.0 out of 5 stars Very handy guide
    Reviewed in the United States on April 22, 2025
    Verified Purchase
    I wish I'd read this book sooner!

    From the very beginning of my author journey, I've struggled with my newsletters. What do I write about? How do I provide incentive for readers to join my newsletter list? Who are my ideal subscribers? Not knowing what to do has led me to procrastinate newsletters, offer weak "cookies", and accidentally neglect subscribers. I definitely haven't been using newsletters to their full potential.

    This book is such a handy guide to indie authors seeking to avoid my mistakes! Talking about everything from building an ideal subscriber "avatar", creating onboarding email sequences, the difference between organic and non-organic subscribers (and how best to attract and handle each type), newsletter magnets/"cookies", and best practices for sending truly worthwhile emails, this book has me looking forward to sending newsletters for perhaps the first time in my journey.

    Labrecque writes with a very casual, friendly voice, and although her occasional flippancy and usage of (mild) language threw me off, I did appreciate how authentic and honest she teaches. I enjoyed reading the book, even as I was learning a LOT. This is definitely a book I'll be rereading every so often to brush back up on my newsletter skills. I'm also looking forward to reading the sequel.

    Overall, a non-exhaustive but solid guide to indie authors seeking to demystify the newsletter process. I highly recommend giving it a read!
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  • AJ
    5.0 out of 5 stars Provides good information wrapped in a humorous package
    Reviewed in the United States on January 29, 2025
    Verified Purchase
    I wasn't sure how I'd like this book, but I decided to give it a try and got the Kindle version for my daily commute.

    It turned out to be a good read. There's a lot of info packed inside, and I'll have to go through it again while actually implementing the suggestions she makes.

    What I intend to do on my second read-through is take each chapter's suggestions and work through them, not moving on until I've done all she's instructed for that chapter.

    One of the things that helped me keep reading this book is Tammi's humor. Her ability to make me giggle while listening to what normally would be boring tech speak about email providers, automations, onboarding, re-engagement... well, that definitely helped.

    I intend to get the next book about "cookies," and I expect to be as entertained as I am informed.

    But something tells me I'll be utilizing the free course she provides just because I'm both an audio and a visual learner. So her course should really help cement in my mind the things she recommends. (But if I could afford her one-on-one coaching, I'd probably go that route.)

    Since she's a romance novelist (like me), I feel confident that her suggestions will work for my email list. But if you don't write romance, don't worry. Tammi's information spans all genres, and she even gives tips for sci-fi, horror, or fantasy writers.

    Bottom line, if you're a writer who wants to start a newsletter list or build one you already have, this is a good book for you to start with. Implement her strategies from the ground up or use it to refine your already-in-motion list. Either way, you can only benefit from this book.

    See you after the next one. 😉 👋
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  • Jon Stone
    4.0 out of 5 stars A fantastic foundation
    Reviewed in the United States on August 7, 2023
    Verified Purchase
    I suspect that I might benefit more from the next book in the series or taking the actual course. That said, it's not because the information presented isn't valuable, timely, or something that any author (traditional or self-published) shouldn't keep in mind to optimize and grow their newsletter. It's just that at a high level, most things in play are established best practices.

    That said, there are some actionable tips and tricks as well as specifics that really help to reinforce the concepts and provide clarity. And they're delivered in a conversational and approachable tone that I wish more of the nonfiction/how-to books I read adopted. It's like sitting down with a trusted friend to learn about something they know.

    I don't regret the purchase at all. In fact, on the Kindle "What's Next" screen, I picked up the next book the moment I finished this one. If you're new to newsletters (or have one but don't understand why it isn't working), this book is a great place to start figuring out your foundation and creating a plan that should lead to success. If you're looking to min-max an already-successful newsletter, maybe not so much.
    3 people found this helpful
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  • Tess Manchester
    5.0 out of 5 stars Good stuff!
    Reviewed in the United States on March 29, 2025
    Verified Purchase
    This book brought it all together in a concise and straightforward way with practical tips.
    Helpful
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  • Ksd
    5.0 out of 5 stars Concise, craftily entertaining, and clearly advantageous to authors!
    Reviewed in the United States on February 2, 2025
    Verified Purchase
    As a new indie author without a robust email list (yet), I read through Newsletter Ninja like it was the most compelling novel ever written! In it I found validation rom my previous research about newsletters, but I’d missed a few steps, tips and tricks. I already put multiple points of Tammi’s advice into practice before I even finished the book.
    And, I will absolutely, without a doubt gobble up the cookie (probably equivalent to a double chocolate chip) she’s offering next, Newsletter Ninja 2! I can’t wait to see what’s next from her and the results of following her suggestions.
    Truly a must read for new authors!
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  • T-go
    5.0 out of 5 stars Everything you need to know and more!
    Reviewed in the United States on February 13, 2025
    Verified Purchase
    I've been an indie author since 2018 w my third novel about to go on pre-order. Email growth has been my most difficult challenge. Tammie gave me direction and confidence. I also liked her no-nonsense style. About to buy Ninja 2!
    Helpful
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  • Kelley Ridings
    5.0 out of 5 stars Highly recommend this book.
    Reviewed in the United States on October 23, 2024
    Verified Purchase
    Before finding Tammi Labrecque’s book, I had been looking for a book that thoroughly explained how mailing lists work. Her book, Newsletter Ninja, gives a straightforward path about how to collect and organize your mailing list with super fans who are eager to receive your newsletter content. I’ve seen several other books which touch on this topic, but I tended to have lots of questions. Now, after reading this book, I feel I finally have answers to my questions. I highly recommend this book for people who need to explore this topic.
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Top reviews from other countries

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  • George
    5.0 out of 5 stars Great book
    Reviewed in Australia on January 7, 2024
    Verified Purchase
    This is such a great and practical book. It has been so helpful in setting my my automation sequence as well as my emails.
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  • Anky
    5.0 out of 5 stars Wealth of info
    Reviewed in India on October 29, 2020
    Verified Purchase
    Oooh, this book was totally worth the money. I know I'll be rereading it many times. It was full of info that I knew and didn't and I've learned a lot about newsletters since reading this book.
    Report
  • xelchts
    5.0 out of 5 stars Großartiges Buch
    Reviewed in Germany on December 3, 2024
    Verified Purchase
    Wer sich als Autor damit auseinandersetzt, selbst Newsletter schreiben zu wollen, sollte dieses Buch unbedingt lesen. Es sind ungemein gute Ideen drin und ich hatte einige Aha-Erlebnisse. Ich kann das Buch nur wärmstens empfehlen.
    Report
  • j'aime la lecture
    5.0 out of 5 stars Great book
    Reviewed in France on December 31, 2024
    Verified Purchase
    Excellent book. Useful. Good guidance, good pratice.
    Report
  • Kindle Customer
    5.0 out of 5 stars Engaging, funny and informative!
    Reviewed in the United Kingdom on August 13, 2024
    Verified Purchase
    I thoroughly enjoyed this book. Often, with instructional text, I become easily distracted and only manage to get halfway through or skip steps (skim read). With Newsletter Ninja, I was highly entertained, and Tammi kept me with her throughout.
    Report

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