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From Sex Shops To Supermarkets: How Adult Toys Became A Multi-Billion-Pound Industry Paperback – February 12, 2023
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The book features many of the industry’s milestone moments, including the consumer electronics giant that launched its own sex toy, the private prosecution that could have threatened the Ann Summers business model, and the great jiggle ball shortage of 2012.
It also explains how Lovehoney used clever PR to build its business and reveals the strategies behind some of its most successful campaigns. The book concludes with venture capitalists investing in leading players and merging them into ‘supergroups’.
Written by a journalist who has covered the industry for the last two decades, From Sex Shops To Supermarkets is peppered with exclusive interviews and unique insights. Not only is it a valuable resource for anyone who has an interest in the sex toys sector, it tells a fascinating story that cannot be found anywhere else.
- Print length247 pages
- LanguageEnglish
- Publication dateFebruary 12, 2023
- Dimensions6 x 0.56 x 9 inches
- ISBN-13979-8377180838
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Product details
- ASIN : B0BVCYQLGX
- Publisher : Independently published
- Publication date : February 12, 2023
- Language : English
- Print length : 247 pages
- ISBN-13 : 979-8377180838
- Item Weight : 11.9 ounces
- Dimensions : 6 x 0.56 x 9 inches
- Best Sellers Rank: #10,297,822 in Books (See Top 100 in Books)
- #66,194 in Historical Study (Books)
- #298,332 in Business & Money (Books)
- Customer Reviews:
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- Reviewed in the United States on February 14, 2023W.O.W. I learned so much! The writing style is engaging and eloquent - which surprised me given the sexy topic. But every chapter was so incredibly interesting. Not only did I learn about a history that is frankly fascinating, I learned some tips and tricks along the way that I can use in my own business practices.
Do yourself a favor - download this and enjoy every page. Learn something new for yourself. Trust me, you'll find yourself turning page after page not wanting to set this gem down!
Top reviews from other countries
- MeeshReviewed in the United Kingdom on September 22, 2023
5.0 out of 5 stars A must read which gives you a never seen before insight in to the industry.
An excellent book from someone that was there from the beginning with over 20 years of knowledge that had the best seat with a global overview of the industry when there wasn’t even an adult gifting industry. A comprehensive Informative read which gives you a never before seen insight in to the industry.
- LaurenReviewed in the United Kingdom on February 20, 2023
5.0 out of 5 stars A very interesting read!
A really insightful look into a sector you don’t often get to read about. Very interesting and well-written. Would highly recommend!