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From Sex Shops To Supermarkets: How Adult Toys Became A Multi-Billion-Pound Industry Paperback – February 12, 2023

4.8 out of 5 stars 7 ratings

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With almost every major UK supermarket now devoting shelf space to adult toys, From Sex Shops To Supermarkets chronicles the phenomenal growth of the sector, and how mainstream television, cinema, and celebrities have rushed to embrace it.

The book features many of the industry’s milestone moments, including the consumer electronics giant that launched its own sex toy, the private prosecution that could have threatened the Ann Summers business model, and the great jiggle ball shortage of 2012.

It also explains how Lovehoney used clever PR to build its business and reveals the strategies behind some of its most successful campaigns. The book concludes with venture capitalists investing in leading players and merging them into ‘supergroups’.

Written by a journalist who has covered the industry for the last two decades,
From Sex Shops To Supermarkets is peppered with exclusive interviews and unique insights. Not only is it a valuable resource for anyone who has an interest in the sex toys sector, it tells a fascinating story that cannot be found anywhere else.
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Product details

  • ASIN ‏ : ‎ B0BVCYQLGX
  • Publisher ‏ : ‎ Independently published
  • Publication date ‏ : ‎ February 12, 2023
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 247 pages
  • ISBN-13 ‏ : ‎ 979-8377180838
  • Item Weight ‏ : ‎ 11.9 ounces
  • Dimensions ‏ : ‎ 6 x 0.56 x 9 inches
  • Customer Reviews:
    4.8 out of 5 stars 7 ratings

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Dale Bradford
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Customer reviews

4.8 out of 5 stars
7 global ratings

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Top reviews from the United States

  • Reviewed in the United States on February 14, 2023
    W.O.W. I learned so much! The writing style is engaging and eloquent - which surprised me given the sexy topic. But every chapter was so incredibly interesting. Not only did I learn about a history that is frankly fascinating, I learned some tips and tricks along the way that I can use in my own business practices.

    Do yourself a favor - download this and enjoy every page. Learn something new for yourself. Trust me, you'll find yourself turning page after page not wanting to set this gem down!
    One person found this helpful
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Top reviews from other countries

  • Meesh
    5.0 out of 5 stars A must read which gives you a never seen before insight in to the industry.
    Reviewed in the United Kingdom on September 22, 2023
    An excellent book from someone that was there from the beginning with over 20 years of knowledge that had the best seat with a global overview of the industry when there wasn’t even an adult gifting industry. A comprehensive Informative read which gives you a never before seen insight in to the industry.
  • Lauren
    5.0 out of 5 stars A very interesting read!
    Reviewed in the United Kingdom on February 20, 2023
    A really insightful look into a sector you don’t often get to read about. Very interesting and well-written. Would highly recommend!