'This book will change your outlook on everything.' - Clare Balding

Reimagining success in sport, business, education, politics and life.

In this compelling examination of our obsession with winning, Cath Bishop draws on her extraordinary mix of experience to trace how increasingly narrow concepts of winning constrain our personal and professional lives. How do we redefine success in order to explore our potential more effectively over the long-term? In this second edition, Cath adds fresh insight from working with leaders who are putting The Long Win into practice and offers additional tips and strategies to leaders looking to unlock sustainable high performance.

Cath is a triple Olympian, World Champion and Olympic silver medalist in rowing. In her career as a diplomat, she specialized in stabilization policy for conflict-affected parts of the world. She now works as a coach and consultant, advising on leadership, performance and culture across business, sport and education, and teaches on Executive Education programmes at the Judge Business School, Cambridge University. She is a globally sought-after speaker.

'Anyone interested in motivation should read this book and think deeply.' - Margaret Heffernan

'It’s not often you can say a book will change your life, but this certainly could.' - Daily Mail

Chosen by the Financial Times as one of its Best Business Books 2020

Cath competed in rowing at 3 Olympic Games, winning World Championships gold in 2003 and Olympic silver in Athens 2004. As a diplomat for the British Foreign Office for 12 years, Cath specialized in policy and negotiations on conflict issues, with postings to Bosnia and Iraq. Cath now works as a leadership and culture consultant, executive coach, speaker, facilitator and author.

Cath is a member of the Executive Education faculty at the Judge Business School, Cambridge University. She works with leaders across business, education, and sport to develop high performing teams, resilient and inclusive environments, sustainable performance and cultures where people can thrive. Her approach is one that both challenges and supports leaders to think differently and adopt a human-centred approach.

As well as her coaching and consultancy work, Cath is an Independent Advisor to British Gymnastics on cultural reform and writes on topics relating to culture in sport for The Guardian. Cath is also a Trustee of Love Rowing, British Rowing’s charitable foundation that raises funds for projects to increase access to rowing and an Advisor to The True Athlete Project, a non-profit organization which provides holistic development programmes in sport. Cath is a Steward of Henley Royal Regatta and Honorary Fellow of Pembroke College, Cambridge and the University of Wales.