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Carla D. Bass
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Write to Influence!: Personnel Appraisals, Resumes, Awards, Grants, Scholarships, Internships, Reports, Bid Proposals, Web Pages, Marketing, and More Paperback – June 20, 2019

by Carla D. Bass (Author)
4.8 out of 5 stars 118 ratings
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Winner of 11 national-level awards:

2022 Goody Business Book Awards – Winner: Marketing – Communications and PR
2022 Goody Business Book Awards – Winner: Marketing/Sales – General
2022 Goody Business Book Awards – Finalist: Business – Career Success
2020 eLit Book Awards – Gold Medal: Education/Academic/Teaching
2020 Best Book Award – Finalist: Business: Communications/Public Relations
2020 Best Book Award – Finalist: Business: Marketing & Advertising
2020 Reader’s Favorite Award – Honorable Mention: Marketing
2018 eLit Book Awards – Bronze Medal: Business/Careers/Sales
2017 Next Generation Indie Book Awards – Finalist: Careers
2017 Best Book Award – Finalist: Careers
2017 Reader’s Favorite Award – Honorable Mention: Occupation

What readers say:

• Your Write to Influence! training … led to increased professional advancement opportunities for countless numbers of service members. -- Lt. Gen. Dana T. Atkins, USAF (Ret), President and CEO, Military Officers of America Association (MOAA)

• Bass's "Write to Influence!" is an invaluable resource … The process of drafting effective professional writing projects and then honing them to perfection has rarely been so inviting or presented with such clarity and enthusiasm. -- Booklife Prize

• Write to Influence! is a gem! Anyone interested in powerful, super-charged writing will appreciate this clear discussion of how to produce attention-grabbing pieces -- D. Donovan, Senior Reviewer, Midwest Book Review

• This book should be in every professional's library. I heartily recommend Write to Influence! -- Baba Zipkin, Former Senior Counsel, IBM

• Write to Influence! will be my go-to-guide for many years to come. It is now a must-read reference for all my employees. -- Rick Mix, President and CEO, Cleared Solutions Inc.

• This helped me pass my college classes! Write to Influence! is an amazing source if you want to improve your writing to earn higher grades! 10/10 recommend! -- Emily, Amazon Reviewer

Powerful writing changes lives! It’s also the lifeblood of successful organizations. It correlates directly to success -- personal and professional -- and often tips the balance between success and failure. With this book, make every second of the reader’s time play to your advantage. Chose Write to Influence! when persuasive writing is paramount to your goals. Learn to:

• Write to win with products – clear, concise, and compelling
• Extend your influence -- persuade others to support your cause
• Generate powerful resumes and input to performance reviews
• Compete well for contracts, grants, etc.
• Defend budgets and justify additional resources
• Compose polished, succinct, and effective email
• Nail the essay for college applications

The second edition includes 70 new pages, incorporating material from Carla’s highly acclaimed workshops given to government agencies, corporations, private businesses, NGOs, and academia.

From powerful writing to banish bureaucratic blather to composing resumes, input for performance reviews, presentations, elevator speeches, grant submissions, and essays for college applications ... this book covers it all.
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  1. Print length
    372 pages
  2. Language
    English
  3. Publication date
    June 20, 2019
  4. Dimensions
    6 x 0.84 x 9 inches
  5. ISBN-10
    0997593024
  6. ISBN-13
    978-0997593020
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The%20Amazon%20Book%20Review
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Editorial Reviews

Review

Book Review 1:

As an executive coach, I know that poor writing skills limit the progress of many talented professionals. If you want to bring more energy to your career, take up this book to bring greater clarity to your business writing. It's packed with practical exercises and helpful explanations. -- Beverly Jones, Author and Executive Coach

Book Review 2:

"In a 2-hour workshop, Carla added thousands of dollars to the bottom-line of organizations in Loudoun County. Using her techniques, the public and private sector leaders who participated can write to win." -- Leadership Loudoun

Book Review 3:

This is a fun and fabulous book that covers a multitude of writing subjects like grant submissions, email writing, and resume building. The most useful chapter in this book for me was chapter 6. Keeping my writing concise is a must in today's fast-paced society. Buy the book you should have had for your high school English class. -- Dominique Brightmon, Host of Going North Podcast

From the Author

All authors are constrained by time and space. The reader's time is fleeting;  space to convey the message is often limited. Those who best leverage both often gain that competitive edge! Learn to "Write to Influence!"

Product details

  • Publisher ‏ : ‎ Gatekeeper Press
  • Publication date ‏ : ‎ June 20, 2019
  • Edition ‏ : ‎ 2nd ed.
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 372 pages
  • ISBN-10 ‏ : ‎ 0997593024
  • ISBN-13 ‏ : ‎ 978-0997593020
  • Item Weight ‏ : ‎ 1.1 pounds
  • Dimensions ‏ : ‎ 6 x 0.84 x 9 inches
  • Customer Reviews:
    4.8 out of 5 stars 118 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Carla D. Bass

Carla D. Bass

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Colonel Carla D. Bass, USAF (Ret), empowers others to achieve goals -- personal and professional -- through persuasive communication based on her book "Write to Influence!" This stand-out book won eight national-level awards and is now in its second edition with 70 additional pages incorporating material developed for her many, highly acclaimed workshops. Choose "Write to Influence!" if you want to:

• Land that dream job … Craft a stellar resume

• Score a big promotion … Nail input to performance reviews

• Secure contracts and grants … Write winning proposals

• Stimulate new business … Project a potent web presence and marketing materials

• Open academic doors … Ace the college application essay

Government agencies, corporations, private businesses, NGOs, and individuals benefit from Carla's engaging presentations and private coaching. Her battle cries are twofold:1) “Powerful writing changes lives” and 2) “Powerful writing is the lifeblood of effective organizations”

The goal -- make each word count and every second of the reader's time play to your advantage. The secret -- Strategize your message and replace bureaucratic blather with text that is clear, concise, and compelling.

What others say:

• Your "Write to Influence!" training … led to increased professional advancement opportunities for countless numbers of service members. -- Lt. Gen. Dana T. Atkins, USAF (Ret), President and CEO, Military Officers of America Association (MOAA)

• This book should be in every professional's library. I heartily recommend Write to Influence! -- Baba Zipkin, Former Senior Counsel, IBM

• Write to Influence! will be my go-to-guide for many years to come and is now a must-read reference for all my employees. – Rick Mix, President and CEO, Cleared Solutions Inc.

• Write to Influence! is a gem! Anyone interested in powerful, super-charged writing will appreciate this clear discussion of how to produce attention-grabbing pieces – D. Donovan, Senior Reviewer, Midwest Book Review

Throughout her 45-year career (30 in the Air Force and 15 with a federal agency), she composed items sent to Congress, the White House, generals, and ambassadors; hundreds of performance reviews; award nominations; and budget justifications.

As a squadron commander, Carla transformed her 480-person unit from the most losing in state-wide, professional awards into the one to beat. She developed her writing methodology and taught her troops to write. So successful was her program, she taught thousands of Air Force members for the next 15 years.

Carla has been featured on five live TV interviews (e.g., "Great Day Washington" and "Good Morning Washington") and radio interviews (e.g. Federal News Network) and has written articles published in national-level magazines and on-line venues on business-related topics.

Need help? Contact Carla@WriteToInfluence.Net or 540-364-2946. More into at www.WriteToInfluence.net

Customer reviews

4.8 out of 5 stars
118 global ratings

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Customers say

Customers find this book to be an essential guide to effective writing that focuses on influencing through communication. Moreover, the book receives positive feedback for its readability, with one customer noting it provides terrific exercises. Additionally, customers appreciate its value, with one mentioning it helped with a major report. They also value its recognition aspect, with one review highlighting how it improves recognition of highly qualified individuals for awards.

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Writing styleValue for moneyReadabilityRecognition
13 customers mention "Writing style"13 positive0 negative

Customers appreciate the writing style of the book, describing it as an essential guide to effective communication that focuses on influencing through writing. One customer notes it provides clear and concise tips.

"...It's also great for writing fiction, if you want to keep the reader hanging on your every word!..." Read more

"...The well-organized chapters and concise writing helped me understand how to improve my writing and my process for writing good content...." Read more

"...on Amy Dix's podcast, "Unlocking Happiness," and was mesmerized by her approach to writing. I purchased "Write to Influence!" and changed my writing...." Read more

"...What I loved the most about it was that Carla Bass gave you clear and concise tips that you can put into action right away...." Read more

12 customers mention "Value for money"12 positive0 negative

Customers find the book provides good value for money, with one mentioning it helped with a major report.

"...In the additional 70 pages, Carla shares brilliant insights on how to make writing advance your goals ... personal AND professional!..." Read more

"...Carla, thank you for writing this book, sharing your wisdom, and your service. - Josh" Read more

"...It is an easy read and to the point...." Read more

"...writer, or struggle to write effectively, this book contains extremely helpful tips and strategies that can take your skills to the next level. Ret...." Read more

9 customers mention "Readability"9 positive0 negative

Customers find the book readable and entertaining, with one mentioning it provides terrific exercises.

"...This book is a must-read. I even added this book to my team's required reading list. Thank you, Carla, for creating my new go-to resource for writing." Read more

"...gift for communicating to get results and she shares her knowledge in a fun and engaging way. I highly recommend this valuable resource." Read more

"This is a fun and fabulous book that covers a multitude of writing subjects like grant submissions, email writing, and resume building...." Read more

"...A pleasure to read, the book illustrates the clear, concise writing style it explains. I know I'll refer to it often and share it with my students." Read more

3 customers mention "Recognition"3 positive0 negative

Customers appreciate how the book helps with recognition, with one mentioning it improves recognition of highly qualified individuals for awards, while another notes its effectiveness in writing employee awards.

"...in military intelligence requirements to improve recognition of highly qualified individuals for awards, and has been broadened to include business,..." Read more

"Learn so much and has help in writing employee awards." Read more

"An amazing book from an amazing person..." Read more

“Write to Influence” —Hugely Informative
5 out of 5 stars
“Write to Influence” —Hugely Informative
Carla shares a wealth of information to improve your writing in “Write to Influence” I gladly recommend this book!
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Top reviews from the United States

  • CJGS
    5.0 out of 5 stars I Tell Everyone--Get "Write to Influence!"
    Reviewed in the United States on March 12, 2023
    Verified Purchase
    This book is amazing! I loved the first edition ... the second edition is even better! In the additional 70 pages, Carla shares brilliant insights on how to make writing advance your goals ... personal AND professional! It's also great for writing fiction, if you want to keep the reader hanging on your every word! From kids in high school to professionals in the workforce, this book has something for everyone! I've been working on some educational history based books with fictional storytelling. The first book was given to many as gifts have been LOVED! Now, even better?! Grab your copy and spread the word!
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  • kp
    5.0 out of 5 stars You Won't Be Disappointed
    Reviewed in the United States on September 8, 2022
    Verified Purchase
    Reading Writing to Influence was a meaningful experience. The well-organized chapters and concise writing helped me understand how to improve my writing and my process for writing good content. This book is a must-read. I even added this book to my team's required reading list. Thank you, Carla, for creating my new go-to resource for writing.
    One person found this helpful
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  • JOSH
    5.0 out of 5 stars Give your words POWER! I wish I had this book before I started University, or applied!
    Reviewed in the United States on April 11, 2022
    Verified Purchase
    I heard Carla's interview on Amy Dix's podcast, "Unlocking Happiness," and was mesmerized by her approach to writing. I purchased "Write to Influence!" and changed my writing. My success rate in winning contract bids improved dramatically! I recommend this book to every person I come across. In collaborating with 20+ podcasters, a handful of filmmakers, musicians, and songwriters, I've become increasingly aware of the amount of copy needed to make all of these things happen, as well as the importance of quality. Carla, thank you for writing this book, sharing your wisdom, and your service. - Josh
    One person found this helpful
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  • Vita
    5.0 out of 5 stars A Must Buy and A Must Read!
    Reviewed in the United States on May 10, 2021
    Verified Purchase
    Write To Influence was exactly the type of book I was looking for. It is an easy read and to the point. What I loved the most about it was that Carla Bass gave you clear and concise tips that you can put into action right away. Everyone needs this book in their library if they want to get to the next level in their career.
    One person found this helpful
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  • EmilyW
    5.0 out of 5 stars Excellent & Entertaining Resource
    Reviewed in the United States on January 19, 2020
    Verified Purchase
    If you communicate in writing, in virtually any setting, this book is for you! As an attorney, adjunct professor, and resume writer, I understand the importance of producing quality work. Whether you are a skilled writer, or struggle to write effectively, this book contains extremely helpful tips and strategies that can take your skills to the next level. Ret. Colonel Bass has a gift for communicating to get results and she shares her knowledge in a fun and engaging way. I highly recommend this valuable resource.
    One person found this helpful
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  • john clark
    5.0 out of 5 stars Developed out of necessity, Carla Bass has provided a writing guide for all purposes!
    Reviewed in the United States on February 19, 2020
    Verified Purchase
    Carla Bass has written the essential guide to effective writing. It originated in military intelligence requirements to improve recognition of highly qualified individuals for awards, and has been broadened to include business, government, proposal, grant and university applications. It should be taught in universities--and it is. Carla has teamed with the National Intelligence University to teach workshops for faculty, staff and students. Lessons learned from these workshops has been included in the Second Edition of Writing to Influence. Personally, it is good for everything including writer's block, and elevator speeches!!
    One person found this helpful
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  • sheila
    4.0 out of 5 stars A great reference book.
    Reviewed in the United States on December 16, 2021
    Certainly appreciate how powerful writing can open doors to opportunity -- or lack thereof can slam them -- from both a government perspective (securing budgets, communicating with Congress, etc.) and as organizations that rely on grants to achieve their goals.
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  • KDizzle
    5.0 out of 5 stars Very actionable primer on sprucing up your writing
    Reviewed in the United States on June 10, 2022
    Verified Purchase
    The book is written by a military lieutenant but has many applications. Its focus is on influencing through writing. The chapters present MANY examples of before and after as well as extremely thorough recommendations. I highly recommend the exercises. I will be revisiting often. Forgive me but I wrote this review making some of the errors specified in the book. Can you find them?
    One person found this helpful
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Top reviews from other countries

  • Behrouz
    1.0 out of 5 stars I bought the Kindle (i.e. digital format), but it can't search for words!
    Reviewed in Australia on December 6, 2019
    Verified Purchase
    This review is not about the content of the book since I haven't started yet. I bought the digital copy of the book (Kindle format), but it says 'it can't search for words.' It's unacceptable/unbelievable.
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    Behrouz
    1.0 out of 5 stars
    I bought the Kindle (i.e. digital format), but it can't search for words!

    Reviewed in Australia on December 6, 2019
    This review is not about the content of the book since I haven't started yet. I bought the digital copy of the book (Kindle format), but it says 'it can't search for words.' It's unacceptable/unbelievable.
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