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Digital Marketing and The Power of The Brand: A Guide to Marketing Your New Business Kindle Edition

5.0 out of 5 stars 2 ratings

Digital Marketing and The Power of The Brand is a crucial and informative guide to the essentials of creating and marketing a new brand online, for business start-ups and existing business re-branding projects alike.

The first half of the book discusses marketing theory and the customer journey, before introducing the listener to the many forms of digital marketing that are available in the information age. Discover the best suited social media platforms for different types of customer, the best time of day to send different email messages, what you need to do to rank highly on search engines, and much more.

The second half of the content then delves into the process of building a new brand. From the psychology of colours to the importance of a compelling brand story, writer Ryan Bracha will talk you through the whole process of bringing your brand to life. There are examples and exercises to participate in along the way, so that you have a complete brand idea to take away and work with.

This new book by Ryan Bracha, Managing Director of Yorkshire's Gala Education & Marketing agency, is designed to strip back the jargon and business-speak, to clearly and easily provide the tools needed, to give your brand the best possible chance of success online in the early stages.
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Product details

  • ASIN ‏ : ‎ B0BWYZKJZM
  • Publisher ‏ : ‎ Gala Education & Marketing Ltd
  • Publication date ‏ : ‎ February 26, 2023
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 527 KB
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 135 pages
  • Page Flip ‏ : ‎ Enabled
  • Customer Reviews:
    5.0 out of 5 stars 2 ratings

About the author

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Ryan Bracha
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I am the Managing Director of Gala Education & Marketing Ltd, which is a creative digital agency based out of Mexborough, South Yorkshire in the UK.

Our MO is to provide high quality digital marketing services and education to new businesses, entrepreneurs, and existing business owners looking to improve their digital presence. We have a small team whose skill sets align perfectly with each others' and have solid experience in Search Engine Optimisation, Pay-Per-Click Advertising, Content Marketing, Social Media, Graphic Design, Media Production and Email Marketing.

On a personal level, I am very much a creative person, having written and self-published twelve novels and a collection of stories, all of which are available on Amazon by searching for my name. I have also recorded three music albums under my pseudonym Disgraceful Friend, and am part of a music collective by the name of Misery Prize. I extend this creativity to my role in marketing, and have been a part of hundreds of creative videos that work well with social media strategies, and providing solid information on one's website through writing more than a million words of SEO-driven articles.

Having come into marketing late in my career, and self-educating in everything I know about it, it is apparent that the ability to find customers online is almost a superpower. The books I write will be purely self-help and educational content, designed to untangle digital marketing for novices, as I feel if I can do it then so can anybody, and once you learn the basics it's up to you to choose your superpower and take that education further.

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