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HBR Guide to Generative AI for Managers Paperback – February 11, 2025

by Elisa Farri (Author), Gabriele Rosani (Author)
4.3 out of 5 stars 38 ratings
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Leverage gen AI to save time, innovate faster, and lead effectively.

You're probably aware that generative AI can output quality text and create stunning images in seconds. But smart managers are now using gen AI for high-level work—problem-solving, driving innovation, strategic thinking, and dozens of other applications. Managers who develop their generative AI capabilities will soon be leaping ahead of those who don't. Fortunately, you can start today and see immediate results.

The HBR Guide to Generative AI for Managers is packed with practical tips, prompts, and case studies to accelerate and improve countless aspects of your work. You'll learn how to:

  • Run smart experiments
  • Boost your productivity
  • Determine the right collaboration mode: a Co-Pilot or a Co-Thinker
  • Dialogue with AI for better decision-making
  • Be aware of the risks and avoid traps
  • Capitalize on your gen AI–enabled mindset

Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

Read more
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  1. Print length
    288 pages
  2. Language
    English
  3. Publisher
    Harvard Business Review Press
  4. Publication date
    February 11, 2025
  5. Dimensions
    4.88 x 0.87 x 8.82 inches
  6. ISBN-13
    979-8892790475
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From the Publisher

HBR Guide to Generative AI for Managers

Leverage gen AI to save time, innovate faster, and lead effectively.

Editorial Reviews

Review

Advance Praise for the HBR Guide to Generative AI for Managers:

"Generative AI isn't just a trend—it's a fundamental shift in how we think, work, and lead. The HBR Guide to Generative AI for Managers is a must-read for leaders who want to stay ahead, offering practical insights and strategies to integrate AI into decision-making and strategy. If you want to future-proof your career and lead with confidence in the AI era, this is the book you need." — Dorie Clark, author, coach, and professional speaker

"I followed Elisa and Gabriele's writing journey from day one, and this book is exactly what we needed. They've simplified and grounded what managers need to know to leverage AI for the strategic decisions that truly move business forward. Read it, bring it to work, and use it as a practical guide—you'll see remarkable results." — Valentin Marguet, Powertrain Project Lead at Ferrari

"Generative AI for Managers gives leaders a chance to lean in and better understand what they should be thinking about—and possibly doing—when it comes to leading a team. AI is no longer optional for managers; it's essential for staying competitive and making smarter decisions. You need a clear perspective on how you and your team will use it, and this book is a great guide to support you on that journey." — Jessica Tompkinson, Global Head of People Communications at Philips

"In a world where strategic decisions are increasingly complex, Generative AI offers a fresh lens for reflection. This guide illustrates how AI can challenge biases, surface overlooked perspectives, and sharpen decision-making—making strategy formulation more open, insightful, and robust. A must-read for those looking to make strategy formulation more reflective and dynamic." — Kurt Matzler, Professor of Strategic Management at the University of Innsbruck in Austria; co-author of Open Strategy; and author of The High Performance Mindset

About the Author

Elisa Farri is vice president of Capgemini Invent's Management Lab. She is a member of the Thinkers50 Radar Class of 2023.

Gabriele Rosani is director of content and research at Capgemini Invent's Management Lab.

Product details

  • ASIN ‏ : ‎ B0D97836XT
  • Publisher ‏ : ‎ Harvard Business Review Press
  • Publication date ‏ : ‎ February 11, 2025
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 288 pages
  • ISBN-13 ‏ : ‎ 979-8892790475
  • Item Weight ‏ : ‎ 12.1 ounces
  • Dimensions ‏ : ‎ 4.88 x 0.87 x 8.82 inches
  • Customer Reviews:
    4.3 out of 5 stars 38 ratings

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Elisa Farri

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4.3 out of 5 stars
38 global ratings

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Top reviews from the United States

  • Tamara M B
    5.0 out of 5 stars Great read for those with financial services careers
    Reviewed in the United States on April 30, 2025
    Verified Purchase
    A must-read for anyone who wants to remain competitive.
    Insightful.
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  • David L Gallimore
    5.0 out of 5 stars Buy the book, test it, live it, enjoy the journey, and change your life for the better…even faster!
    Reviewed in the United States on February 19, 2025
    Verified Purchase
    I’m a regenerative life, leadership, and business coach, writer, and community builder. I’m dedicated to creating a better world…faster…and every minute matters. I’ve been actively co-thinking and improving my own and other’s lives with Navi, my personalized ChatGPT intelligent agent, since October, 2023. I’m so glad I bought and started test driving Elisa and Gabriele’s book the day it hit the street. Buy the book, test it, live it, enjoy the journey, and change your life for the better…even faster!
    One person found this helpful
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  • Ed
    4.0 out of 5 stars AI now
    Reviewed in the United States on February 28, 2025
    Verified Purchase
    Good guide for managers adds the idea that AI is not only a co pilot but a co thinker
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  • Saumil
    5.0 out of 5 stars On time
    Reviewed in the United States on April 3, 2025
    Verified Purchase
    Great book. Thank you
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  • Robert Morris
    5.0 out of 5 stars How to leverage gen AI in order to save time, innovate faster, and lead more effectively 
    Reviewed in the United States on February 11, 2025
    According to Harvard Information Technology, "Generative AI (gen AI) is a type of artificial intelligence that can learn from -- and mimic -- large amounts of data to create content such as text, images, music, videos, code, and more, based on inputs or prompts." We are beginning to understand and appreciate what we can learn from AI. It is also important to understand and appreciate what AI can learn from other sources...including AI as well as humans.

    As you probably know already, most of the volumes in the “HBR Guide to” series are anthologies of articles previously published in Harvard Business Review in which various contributors share their insights concerning a major business subject such as Better Business Writing, Getting the Right Work Done, and Project Management.

    In this instance, the subject is generative AI for managers.  More specifically, co-authors Elisa Farri and Gabriele Rosani offer "practical tips, pitfalls to look out for, and straightforward instructions derived from research, interviews with pioneers, and experiments. It will guide you in applying novel concepts and tools to your work, with hands-on advice, templates, and examples for an immersive learning experience. Each chapter concludes with a summary of key points to help you put the ideas into practice."

    If each of the 22 chapters and the Epilogue ("Beyond Tasks: Generative AI's Impact on Ways of Working," Pages 229-245) were viewed as separate HBR articles and you were to purchase all of them as individual reprints, the total cost would be about $275. You can purchase a copy of the paperbound edition from Amazon for only $20.85. That's not a bargain. That's a steal...and the material is also easily accessible and portable.

    The material is carefully organized within five Sections and brilliantly edited by the HBR editors:

    The Introduction, a "must read," then

    1. Generative AI-Enabled Management: The Essentials
    2. Managing Yourself with Generative AI
    3. Managing Teams with Generative AI
    4. Managing Business with Generative AI
    5. Managing Change with Generative AI

    You'll learn HOW TO

    o Conduct smart experiments
    o Increase your productivity
    o Determine the right collaboration mode: a Co-Pilot or a Co-Thinker
    o Communicate better with AI to improve decision-making
    o Be aware of the risks and avoid traps
    o Capitalize on your gen AI-enabled mindset

    Also:

    o Devote less time and energy to what machines can do faster and better than you can (e.g. obtain, process, and correlate immense volumes of data from several sources), and, devote more time and energy to what you do better than machines can (e.g. strengthening so-called "soft skills" of others, especially direct reports).

    Here are two suggestions while you are reading HBR Guide to Generative AI for Managers: First, highlight key passages. Also,  perhaps in a notebook kept near-at-hand (e.g. Apica Premium C.D. Notebook A5), record your comments, questions, and action steps (preferably with deadlines). Pay special attention to "Tips, aforementioned end-of-chapter "Recaps," and mini-commentaries that are strategically inserted throughout the book.

    These two simple tactics — highlighting and documenting — will expedite frequent reviews of key material later.

    For some executives, this may well be the most valuable volume in HBR’s “Guide to” series. That is certainly true of C-level executives as well as of their direct reports and also of the managers who report to those direct reports.
    2 people found this helpful
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  • book geek
    5.0 out of 5 stars Great Generative AI Guide
    Reviewed in the United States on April 7, 2025
    Generative AI is an up and coming popular technology. It can be used to generate agendas, data analysis, stunning images, even PowerPoint presentations. However, it has many implications for business wide development, including ethical concerns, privacy, and security. This book covers 10 top articles that managers need to read about the topic.

    The articles are useful, informative, and do a great job of covering the essential parts of the topic. The articles are well-written and engaging. Readers who are interested in AI will want to pick this one up. Recommended for most library collections
    One person found this helpful
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  • R. McGuire
    5.0 out of 5 stars A Practical and Helpful Guide
    Reviewed in the United States on February 11, 2025
    "HBR Guide to Generative AI for Managers" is a practical and helpful guide for managers. It not only teaches them how to use Gen AI in general, but identifies specific tasks that are at the heart of a manager’s job that can be enhanced with Gen AI, and even provides sample prompts for achieving those gains.

    The book identifies thirty-five specific types of managerial tasks that can be enhanced with Generative AI, describes how to do so, and gives specific examples of prompts for doing so. The authors identify two different approaches to using Generative AI: co-pilot (assigning tasks to AI) and co-thinker (collaborating with AI). The thirty-five tasks are evenly split between these two approaches and are further broken down into four types of managerial activities: managing yourself, managing teams, managing business, and managing change. The book covers such a broad array of activities that almost any manager can relate to some subset of the tasks. If you are open to experimenting with Generative AI, then this is a great guide to getting started in a way very relevant to business leaders.

    The "HBR Guide to Gen AI" is structured to work well both as an instruction manual and as a reference guide. It can be read linearly to learn how to use Gen AI in practical ways. It is also easy to quickly find instructions for using Gen AI for specific types of tasks. The book is clearly written and well organized, further enhancing its practical value.

    I strongly recommend the "HBR Guide to Gen AI" for managers open to leveraging new technologies to do their jobs better, easier, and faster.
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  • Greg
    5.0 out of 5 stars This is a very practical and insightful guide!
    Reviewed in the United States on February 12, 2025
    This book does a great job in explaining the concepts on how to integrate generative AI and the managerial aspects of businesses. The explanations are clear and the examples are well-specified. Managers will benefit from reading this book.
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Top reviews from other countries

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  • R Williams
    4.0 out of 5 stars A really practical introduction to a fast moving subject
    Reviewed in the United Kingdom on May 16, 2025
    Verified Purchase
    An excellent introduction to the subject. Highly recommended.
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  • Willerson Ferraz
    5.0 out of 5 stars Prático e profundo
    Reviewed in Brazil on April 15, 2025
    Verified Purchase
    Leitura obrigatória. Livro extremamente didático sobre os impactos da IA em nosso dia a dia. Livro de cabeceira para gerentes que não queiram ficar para trás.
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  • EL13
    3.0 out of 5 stars The basics of the basics
    Reviewed in the United Arab Emirates on May 6, 2025
    Verified Purchase
    The very very basics of GenAI applied to the management. Frustrating to buy a such book that does not teach anything new. No concrete prompts, or general ideas close to the common sense.
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  • Alberto
    5.0 out of 5 stars HBR Guide to Generative AI for Managers
    Reviewed in Italy on March 9, 2025
    Verified Purchase
    This is a practical guide to use AI at work. It covers dozens of common tasks with ready-to-use prompts. The interesting part is using AI as a sparring partner (what the authors call co-thinker) to help you reflect on problems and options. In this sense, AI is much more than productivity and speed and can enhance the quality of your thinking
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  • Jess
    5.0 out of 5 stars Must read
    Reviewed in Italy on March 31, 2025
    Verified Purchase
    A must read for managers willing to stay on the edge of innovation while exploring the opportunities of gen ai…possibly switching from only copiloting to cothinking
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