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Malay A. Upadhyay
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Generative AI for Marketing Paperback – September 9, 2024

by Malay A. Upadhyay (Author)
4.0 out of 5 stars 9 ratings
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Every few generations, a technoeconomic revolution topples the status quo of how work is done, creating an opportunity for new leaders to emerge. Generative AI for Marketing is meant to position the current and future marketers to become those leaders and lead their organizations in the AI era.

To succeed in leveraging AI, organizations must look beyond practices that were established before the AI era. This book elucidates the evolving role and needs of Generative AI in marketing, providing a blueprint for businesses to thrive in an ever-evolving business landscape by achieving the agility and adaptability needed to sustain growth with AI.

Tailored for marketers and business students alike, readers will gain a commanding set of tools to master the trifecta of foundational AI knowledge, its applications in Marketing, and the knowhow to automate growth without increasing costs.

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  1. Print length
    178 pages
  2. Language
    English
  3. Publisher
    Business Expert Press
  4. Publication date
    September 9, 2024
  5. Dimensions
    6 x 0.45 x 9 inches
  6. ISBN-10
    1637427166
  7. ISBN-13
    978-1637427163
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Book recommendations, author interviews, editors' picks, and more. Read it now.

Editorial Reviews

Review

A must-read for anyone seeking to harness the full potential of generative AI in marketing and stay ahead in this rapidly evolving field.--Jaideep Prabhu, Professor of Marketing at Judge Business School, University of Cambridge

When it comes to trends in how business and technology intersect, Malay is among the best there is.--Rob Manne, Founder at Inflectiv, and Former VP at Edelman and Interbrand

Prepare to embark on a journey that transcends conventional marketing wisdom.--Yannick Lallement, Chief AI Officer at Scotiabank

Product details

  • Publisher ‏ : ‎ Business Expert Press (September 9, 2024)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 178 pages
  • ISBN-10 ‏ : ‎ 1637427166
  • ISBN-13 ‏ : ‎ 978-1637427163
  • Item Weight ‏ : ‎ 8.6 ounces
  • Dimensions ‏ : ‎ 6 x 0.45 x 9 inches
  • Customer Reviews:
    4.0 out of 5 stars 9 ratings

About the author

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Malay A. Upadhyay

Malay A. Upadhyay

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Malay A. Upadhyay stands as a pioneering figure in the realm of AI Management, being one of its earliest authors and creators of managerial frameworks. Over the course of his roles as a COO, Masterclass Instructor, and Adviser, he has trained 1000+ professionals globally on the topic - from doctors to consulting partners to executives in US, Germany, Australia, Japan, India and more. Malay also helped with the launch of the AI Directory and with the formulation of EU's AI policy as a member of the European AI Alliance. On the one hand, he automated the customer acquisition process, and on the other, created an AI Job Calculator to help estimate the risk of such automations to one's job. His knack for innovative solutions to organizational challenges have earned him the Global Icon Awards 2024 for operational excellence and thought leadership, as well as recognitions as one of the Most Influential Business Leaders to Watch by CEO Time Magazine and a Top 10 Pioneering Business Leader by Mirror Review.

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4 out of 5 stars
9 global ratings

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Top reviews from the United States

  • Page Turner Reviews
    5.0 out of 5 stars Book Review
    Reviewed in the United States on January 18, 2025
    Great book ..this book contains the
    role and needs of Generative AI in marketing creating new ideas and opportunities for new lead ....
    Basically we do use CHAT GPT and many AI and prompts ...
    It's very useful and make our work and time more quicker ..there is no doubt for that but still in the end we do have to find in our own words and have to consider..AI influenced the technology’s
    future and influence how both organization and the surroundings ...
    I really love the way writer asked questions between the chapters and it's really intresting ...
    And short not lengthy ..
    And ya ..this is my second book of Malay A.Upadhayay...and I loved his both books..

    Swati's review
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  • Book Hoarder
    4.0 out of 5 stars Book Review
    Reviewed in the United States on January 18, 2025
    Generative AI is something that's becoming more and more dominant in technology, and we hear about it all the time.

    I think that AI, and its use, is something that will sometimes spark a debate, about how it should be used, and to what extent.

    I found this a detailed and interesting read, and I felt the author used relatable examples to illustrate his points. It was interesting to read about how AI has evolved from the technology that was available a few years ago, and what it can do for us.

    I think that perhaps I wasn't the right audience for this book, as I still find AI to be a very mind-boggling concept, and its potential is a vast thing to contemplate. Although we hear about it all the time, I think it's quite mind-boggling to grasp everything that it could be capable of in the future.

    If you are interested in the use of AI and how it can be used in marketing and businesses, this will be an interesting read for you.

    Kelly's review
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  • The Reading Room
    5.0 out of 5 stars Book review
    Reviewed in the United States on December 2, 2024
    ** spoiler alert ** First of all thank you for making me read this book I really loved everything about it .
    Now let's move on .
    I never believed in the power of AI, I kinda did but only in sci-fi movies, not in real life. I didn't see any need for it or its value because I was doing just fine without it. I saw AI as a tool that could be misused, or something that could replace human creativity. But then, I read "Generative AI for Marketing" by Malay A. Upadhyay. The way Upadhyay explains the transformative potential of AI in marketing, how it can automate growth and drive innovation, it just blew my mind. I loved the clarity of his writing, his intelligence, and his deep understanding of the subject. Even his hard-headedness in emphasizing the ethical considerations and challenges of AI touched a part of my mind that was always skeptical, and always craving for a deeper understanding. Upadhyay healed the misconceptions I had and the writer drew stars around the possibilities that made me love each one of them. And I realized now it's not that I didn't believe in AI before, it is just that I had never encountered such a compelling and insightful guide before.
    Side note : Al still freaks me out yet the book is really good . Thank you for reading my review .

    Mylife Style 's review
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  • W. Lee
    1.0 out of 5 stars Filled with fluff and very close to worthless and a waste of time to read
    Reviewed in the United States on March 29, 2025
    Verified Purchase
    If you have watched any GENAI videos you will be miles ahead of where you will be if you read this book.

    The book is filled with a near schizophrenic effort to cite multiple disparate examples and stories and after I read each chapter I feel I just ate junk food with no nutrition.

    The book is a waste of paper. Anyone who understands a little marketing will get more from watching YouTube videos
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  • Bookworm
    4.0 out of 5 stars Book review
    Reviewed in the United States on December 2, 2024
    This is the third book I've read and reviewed by this particular author. The first two, each created as if they are textbooks, described what artificial intelligence is and then suggested methodology for implementing AI into marketing. This book, entitled Generative AI for Marketing, takes the process a step further by explaining how to incorporate generative AI into marketing. Author Malay Upadhyay first reviews the evolution of marketing in general, which gradually proceeds from brand identity creation to identifying potential customers to the forming of brand resonance, which is the connection between business and customers. And how is that brand resonance achieved? In this book, Upadhyay suggests the use of generative AI. Machines these days can be "taught" to write poems, tell jokes, create essays, etc, all which appear as if a human created them. Why not use that and similar artificial capacities to enhance marketing and build a personal rapport with the target audience?

    As was the case with previous books, the author covers the "nuts and bolts" of marketing. For example, he describes the problems created by external marketing shifts engendered by the impact of shareholders, the difficulty of strained supply chains, and the impact of the pandemic, as well as internal shifts which include the need to hire people who are adept in building machine learning models. He describes the steps of content creation, process automation and insights generation, all of which are designed to assist the customer in the journey from brand awareness to loyalty.

    Gone are the days when a company could simply create a product and let the customer figure out how to best use it, and this author is telling us why and how we've made the journey.

    Chris Maddix's review
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  • Anna Nadeau
    5.0 out of 5 stars Valuable AI Information
    Reviewed in the United States on December 19, 2024
    As marketers and business professional observe the the AI evolution, no one can dispute the change AI has brought on. Content creation and marketing analytics are, and will be radically changed forever. Those who don't embrace it will ultimately get left behind. What I liked about this book was that it took an average reader to a place of understanding regarding AI and marketing, and how AI can work for you. If you are curious about generative AI and want to learn more about optimization, creation, and marketing then I would recommend this book.
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