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More Human: How the Power of AI Can Transform the Way You Lead Hardcover – March 18, 2025
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AI has the potential to transform leadership and business—or to lead us toward an automated and uninspiring work experience. Which will it be?
Humans have always been good at inventing tools that change the way we live and work, but not always good at adapting to those changes. The internet has given us instant access to gigabytes of data and yet has made us more distracted. Social media has enabled constant connection to our networks and yet it can also alienate or isolate us. What impact will the phenomenal growth of AI ultimately have on our life and work?
So far, that question has mostly prompted a wave of anxiety about the disappearance of jobs and the loss of humanity in our work lives. But as founder and managing partner of Potential Project Rasmus Hougaard and senior partner Jacqueline Carter show in this essential book, that's a very limited perspective, leaving out a crucial point: AI has the power to transform leadership for the better. The key is in how leaders use it.
The authors conducted in-depth interviews with more than a hundred CEOs and executives across a range of industries, met with top AI experts, and completed 360-degree surveys of scores of leaders and employees worldwide. They found that by thoughtfully delegating tasks to AI and using it to augment skills and behaviors, leaders can unlock a truly human experience of work while enhancing organizational performance.
The AI-augmented leader moves beyond a focus on the technology itself to constantly probe how it can strengthen the core qualities of human-centered leadership: awareness, wisdom, and compassion. In this way, AI can help leaders and organizations become more human.
With deep insight and rigorous research, More Human will help leaders navigate our AI-enabled future.
- Print length176 pages
- LanguageEnglish
- PublisherHarvard Business Review Press
- Publication dateMarch 18, 2025
- Dimensions6.06 x 0.94 x 9.29 inches
- ISBN-13979-8892790628
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More Human: How the Power of AI Can Transform the Way You Lead





Editorial Reviews
Review
Advance Praise for More Human:
"This book uncovers the role of AI in augmenting and potentially even reimagining your leadership approach, ensuring you never lose sight of what truly matters—compassion and trust. Hougaard and Carter's model will help companies and leaders alike to elevate their workforces and their humanity." — Michael Fraccaro, Chief People Officer, Mastercard
"More Human describes the near future of leadership, where AI enables and amplifies human potential and provides tools that support growth and fulfillment. A must-read for leaders who seek to cultivate a more human-centered workplace while also accelerating technology innovation." — Kristen Ludgate, Chief People Officer, HP
"More Human highlights why success with AI requires more investment in people than in technology. Hougaard and Carter provide an important blueprint for leaders in the era of AI." — Paul Daugherty, former Chief Technology and Innovation Officer, Accenture; coauthor, Human + Machine
"The impact of AI on leadership—and our very humanity—is already shaping the future. This book is essential reading for those who are dedicated to purposefully steering the evolving relationship between AI and leadership." — Cameron Hedrick, Managing Director and Head of Learning and Culture, Citi
"Despite the common belief that AI will limit our humanity, this book outlines how AI can enrich the future of work and maximize our leadership potential to make us more human, not less. An enlightened and inspiring book." — Francine Katsoudas, Executive Vice President and Chief People, Policy, and Purpose Officer, Cisco
"This transformative book reveals the unexpected power of AI to enhance the very qualities that define great leadership—empathy, intuition, and connection. Hougaard and Carter offer a new vision where technology amplifies our capacity for humanity. An essential read for those who want to lead with both heart and foresight in the age of AI.” — Brandon Carson, Vice President, Learning, Leadership, and Cultural Experiences, Starbucks
About the Author
Rasmus Hougaard is the founder and managing partner of Potential Project. In 2019 he was nominated by Thinkers50 as one of the eight most important leadership thinkers in the world. He writes for Harvard Business Review, Forbes, Fast Company, and Fortune and is the coauthor, with Jacqueline Carter, of Compassionate Leadership and The Mind of the Leader.
Jacqueline Carter is a senior partner at Potential Project. She has over twenty years of experience working with leaders in large global companies to unlock potential. She writes regularly for Harvard Business Review and Fast Company and is a sought-after keynote speaker and facilitator. She is the coauthor, with Rasmus Hougaard, of Compassionate Leadership and The Mind of the Leader.
Product details
- ASIN : B0D8XL11N9
- Publisher : Harvard Business Review Press
- Publication date : March 18, 2025
- Language : English
- Print length : 176 pages
- ISBN-13 : 979-8892790628
- Item Weight : 12.8 ounces
- Dimensions : 6.06 x 0.94 x 9.29 inches
- Best Sellers Rank: #92,757 in Books (See Top 100 in Books)
- #131 in Workplace Culture (Books)
- #140 in Artificial Intelligence & Semantics
- #619 in Leadership & Motivation
- Customer Reviews:
About the author

Rasmus Hougaard is the founder and CEO of the leadership development and consulting firm Potential Project. He is a sought-after keynote speaker and coach of C-suite executives at top global companies. In 2019, he was shortlisted for the Thinkers50 Leadership Award, recognizing “thinkers who shed powerful and original new light onto this perennial and still vital subject.”
He writes for Harvard Business Review, Forbes, and Business Insider and is the co-author, with Jacqueline Carter, of Compassionate Leadership: How to Do Hard Things in a Human Way, The Mind of the Leader: How to Lead Yourself, Your People, and Your Organization for Extraordinary Results.
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- Reviewed in the United States on March 18, 2025In More Human, written with the assistance of Marissa Afton and Rob Stembridge, Magnus Hougaard and Jacqueline Carter share what they learned from their wide and deep research. This passage caught my eye: "We discovered that, paradoxically, AI can make leaders more human. What do we mean by this? Specifically, AI can help leaders mine, manage, and maximize the best of our human potential. This potential, when amplified to harness and guide AI, generates limitless behavior loops that affect work culture in overwhelmingly positive ways. Despite its challenges and risks, AI has the potential to catalyze a new age of human leadership."
Hougaard and Carter's Introduction (Pages 1-13) provides a superb framework for their explanation of how and why, "paradoxically, AI can make leaders more human." These are among the other passages of greatest interest and value to me:
o Awareness (Pages 7-9, 9-12, and 49-68)
o Why Does Leadership Start with the Mind? (35-36)
o Understanding and Managing Your Mind (39-47)
o Greater Awareness for Greater Wisdom (60-67)
o Wisdom: Questions and Answers (69-77)
o Understanding Wisdom (72-76)
o How AI Can Help You Develop Wisdom (76-80)
o Increasing Your Wisdom in the Age of AI (80-87)
o Mindsets That Elevate Your Wisdom (87-94)
o Compassion: Heart and Algorithm (100-103)
o How AI Can Help You Enhance Compassion (104-108)
o Facing Challenges Requiring Compassion in the AI Era (108-113)
o Mindcasets That Eledvate Your Compassion (113-119)
o Doubling Down on Your Inner Development (125-126)
o More Human: The Future of Leadership (128-129)
I commend Hougaard and Carter on their clever use of several reader-friendly devices such as "How tos," "Dos," and "Don'ts" when explaining especially important material. For example, in Chapter 3 (Pages 49-68):
o How AI can help you increase your awareness
o How you can enhance awareness in the Age of AI
o How to use mindsets that elevate your awareness
Throughout all six chapters, explanations are clear and concise. More Human is exceptionally well-written. Its great value, however, can be found in the material that responds directly as well as eloquently to this prediction by Alvin Toffler in Future Shock (1970): "The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn." Times change and so must we and so must the organizations with which we are associated.
This is a must-read for all C-level executives who urgently need information, insights, and counsel that will help prepare them to respond effectively to Toffler's prediction. Leaders must be transformed before their organizations can be transformed.
I commend Magnus Hougaard and Jacqueline Carter -- as well as Marissa Afton and Rob Stembridge -- on their brilliant, substantial contributions to thought leadership throughout the global marketplace and highly recommend this material to all C-level executives and to those who aspire to become one as well as to middle managers and to those who are now preparing for a business career or have only recently embarked upon one.
* * *
Here are two suggestions while you are reading More Human: First, highlight key passages. Also, perhaps in a notebook kept near-at-hand (e.g. Apica Premium C.D. Notebook A5), record your comments, questions, and action steps (preferably with deadlines). Pay special attention to the synoptic paragraph that concludes each of the six chapters
These two simple tactics — highlighting and documenting — will expedite frequent reviews of key material later.
- Reviewed in the United States on March 21, 2025It's hard to find a perennial leadership resource with Gen AI changing so quickly. But the authors have given us insights that will pass the test of time. After all, human beings are the one who utilize AI (i.e., providing inputs and leveraging outputs), and this book focuses on the essential qualities of the mind that need to be sharpened as AI influences our leadership and society in profound ways. If humans enhance their unique qualities around awareness, wisdom, and compassion - then AI will become a positive game-changer for business and society. If human beings don't do this, then we won't be able to utilize the powers of AI effectively - and even worse - have AI become a detriment to society. This book is an essential companion to leadership as we learn the tools and technologies around Gen AI.
- Reviewed in the United States on May 20, 2025I read a lot of leadership books and I was really hoping this one was going to include a unique view on AI but this book is pretty bad just spewing about how people need to be more people in leadership and be aware of AI biases. overpriced and I just wouldn't recommend
- Reviewed in the United States on April 2, 2025As Stevo’s Novel Ideas, I am a long-time book reviewer, member of the media, an Influencer, and a content provider. I received this book as a review copy from either the author, the publisher, or a publicist. I have not been compensated for this recommendation. I have given it a Best of the Best designation for the month of March, 2025, as it stands heads above other recently published books on this topic or of this genre.
- Reviewed in the United States on March 18, 2025The book was able to thoroughly explain how leaders today including those who have been leading for decades understand the role of artificial intelligence in enhancing the way they lead.
I really like the chapter about compassion because it discusses the importance of not losing our humanity given how easy it is nowadays to get the advice we need from AI tools.