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Sell Yourself Like a CEO: How To Embody The Clarity, Confidence, and Charisma of a CEO to Attract Better Offers, Faster Paperback – January 7, 2025

by Ryan Sheppard (Author)
4.9 out of 5 stars 16 ratings
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"Don’t just work in your career—own it."

Sell Yourself Like a CEO distills 16 years of insider experience with top CEOs, sharing the strategies and mindsets they use to lead and elevate their careers. This guide is your step-by-step playbook to taking control of your career trajectory with clarity, confidence, and purpose. Designed for ambitious professionals ready to stand out, this book gives you the tools to navigate high-stakes moments and secure the roles you deserve.

Inside, you’ll discover:

  • The CEO Mindset – Gain a clear, strategic approach to guide your career decisions.
  • Building a Personal Brand – Develop a unique identity that makes you unforgettable.
  • Mastering Interviews – Showcase your value confidently to secure the best roles.
  • Negotiating with Impact – Approach salary and role discussions with a winning strategy.
  • 90-Day Success Plan – Transition into new roles with a plan for long-term success.


With real-world examples, actionable insights, and behind-the-scenes wisdom usually reserved for top executives, Sell Yourself Like a CEO is your key to take control of your career and claim your path!


Reviews

"Sell Yourself Like a CEO is a masterclass in personal branding and career mastery. Through compelling stories and actionable advice, Ryan demonstrates how to take control of your brand, align your values with your professional goals, and lead with purpose."

- Dr. Marshall Goldsmith is the Thinkers50 #1 Executive Coach and New York Times bestselling author of The Earned Life, Triggers, and What Got You Here Won't Get You There.

"A must-read for leaders on a path to not only 'play the game', but for those on a mission to 'change the game'!"

- Paul Dupuis, global leader, and author of the best-seller, 'The E5 Movement'

"Becoming a CEO is easy - if you know what you are doing! This book takes the guess work away, invites the self-reflection and provides the guidance needed to be successful."

- Dr. Greg Story, President, Dale Carnegie Tokyo Training

"In Sell Yourself Like a CEO, you'll find the clarity and strategies needed to position yourself as a leader in your field. It's a must-read for anyone looking to perform at their best and create lasting impact."

- James Feliciano, Japan Pharmaceutical Executive, Certified Executive Coach, Member of Marshall Goldsmith 100 Coaches

"As a leader in the biotech industry, I've seen firsthand how the ability to sell yourself is critical to unlocking opportunities, not only for personal growth but also for driving impact within your organization. Ryan's playbook is a must-read for anyone looking to take control of their career trajectory and stand out in a competitive landscape."

- Rob Claar, CEO, HekaBio

"In Sell Yourself Like a CEO, Ryan brings to light a people-centered, purpose-driven approach that's usually kept behind closed doors. His ability to listen, guide, and inspire shines through every page, offering profound steps for anyone who knows they're meant for more."

- Lowell Sheppard, Author of Dare To Dream, Founder of Never Too Late Academy

"Career drift is all too common a phenomenon for many talented executives -- but Sell Yourself Like a CEO is the perfect roadmap out of the malaise, offering both inspiration and achievable, straightforward steps to get to the next level. Do your career and leadership a huge favour: read and implement this book."

- Jordan Bateman, VP-Communications and Policy, Independent Contractors and Businesses Association

Previous slide of product details
  1. Print length
    162 pages
  2. Language
    English
  3. Publication date
    January 7, 2025
  4. Dimensions
    6 x 0.37 x 9 inches
  5. ISBN-10
    4991398207
  6. ISBN-13
    978-4991398209
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Product details

  • Publisher ‏ : ‎ Stellar Media (January 7, 2025)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 162 pages
  • ISBN-10 ‏ : ‎ 4991398207
  • ISBN-13 ‏ : ‎ 978-4991398209
  • Item Weight ‏ : ‎ 10.7 ounces
  • Dimensions ‏ : ‎ 6 x 0.37 x 9 inches
  • Customer Reviews:
    4.9 out of 5 stars 16 ratings

About the author

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Ryan Sheppard

Ryan Sheppard

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Ryan Sheppard is a renowned executive search consultant in Tokyo, Japan who has placed over 160 senior leaders since 2008, connecting Japan’s healthcare and life sciences sector with next-generation talent.

From biotech start-ups to global pharmaceutical giants, Ryan specializes in matching ambitious professionals with transformative leadership roles.

His deep industry insight and commitment to empowering future leaders make him a trusted advisor for global talent solutions.

When he’s not connecting leaders, Ryan is an avid adventurer, DJ, and a dedicated husband and father, living with his family in Tokyo, Japan.

Customer reviews

4.9 out of 5 stars
16 global ratings

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Top reviews from the United States

  • Agneta
    5.0 out of 5 stars Highly recommended
    Reviewed in the United States on January 27, 2025
    Verified Purchase
    Ryan Sheppard delivers a straightforward, engaging guide to mastering your career journey. This book breaks down how to define your goals, strengthen your personal brand, and navigate key moments in professional growth.

    With practical tools and a clear focus on self-improvement, Sell Yourself Like a CEO empowers readers to reflect, strategize, and take meaningful action. It’s an inspiring read for anyone looking to stand out and thrive in their career.
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  • Zach
    5.0 out of 5 stars Game Changer for Career Growth!
    Reviewed in the United States on February 6, 2025
    "Sell Yourself Like a CEO" is an absolute must-read for anyone looking to elevate their personal brand and attract high-quality opportunities. The book is packed with actionable strategies that help you embody the confidence, clarity, and charisma of top-level executives.

    What I loved most is how practical and engaging the advice is. Ryan breaks down complex concepts into simple, easy-to-follow steps that can be applied immediately. Whether you're an entrepreneur, job seeker, or professional looking to level up, this book gives you the mindset and tools to position yourself as a high-value asset in any industry.

    If you’ve ever struggled with self-promotion or felt like you weren’t getting the recognition you deserve, this book will change the way you present yourself and your value to the world. Highly recommend!
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  • Steve Engen
    5.0 out of 5 stars Blueprint for success
    Reviewed in the United States on February 1, 2025
    Anyone can gain wisdom from the principles laid out concisely by Ryan in this book (I personally like “Be interested, not interesting” as a way to supercharge charisma). Simply taking time to go through the worksheets he includes will provide valuable insights. I encourage anyone to not only read the book but more importantly put the key principles into action on a daily basis.
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  • H. Xie
    5.0 out of 5 stars Highly recommend
    Reviewed in the United States on January 10, 2025
    Ryan's book "Sell Yourself Like a CEO" is an accessible book packed with great reminders and relevant practical recommendations and exercises. It concisely describes the key aspects of a highly effective leader (clarity, confidence, and charisma), and step-by-step practical guide to improve on each aspect. The book also summarizes the major steps during executive career advancement and the common pitfalls. Ryan has incorporated his 16-year Executive Search Consultant experiences into the book to illustrate the key points. Understandably, more details in the case studies might not be sharable. Still, a richer story-telling narrative could make the book more enjoyable. The impact of this book is not directly from the pages themselves, instead, it will depend on how much the reader puts into the reflections, exercises, and application of the concepts. Highly recommend this book as a framework for ambitious professionals to check their blind spots while advancing their careers.
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  • Amazon Customer
    5.0 out of 5 stars Sell Yourself Like a CEO
    Reviewed in the United States on January 7, 2025
    Ryan Sheppard’s “Sell Yourself Like a CEO” is a well-written digest of real-world examples of high-potential talents who’ve sold themselves short when competing for senior roles. Ryan shares valuable reminders throughout of the mindset and preparation needed to ensure you show up as competitively as possible for important career discussions and interviews. Fundamentally, he emphasizes the need to have a clear understanding of where you want to be in the future and your general plan to get there. As he points out within, no one is going to hire or follow someone who doesn’t know where they want to be in five years. Throughout the book there are valuable tips and exercises to help refine your interview skills and career storytelling approach. Having seen too many careers sidetracked by a lack of these critical skills, I highly recommend this book for anyone interested in investing in themselves and their professional development.
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  • David Sweet
    4.0 out of 5 stars Practical insights and activities for elevating a career
    Reviewed in the United States on January 16, 2025
    “Sell Yourself Like a CEO” by Ryan Sheppard is a heartfelt exploration of personal branding and professional growth, offering an engaging premise for anyone looking to elevate their career. The book showcases Ryan’s passion for helping others succeed, with practical insights and relatable anecdotes. An impressive first effort that paves the way for more to come—I’m looking forward to seeing how Ryan continues to develop his voice as an author in future works.
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  • Andrew Hilger
    5.0 out of 5 stars A Crisp, Practical Approach to Thinking and Acting Like a CEO
    Reviewed in the United States on January 13, 2025
    Ryan Sheppard knows a lot about how CEOs think and act. He's helped hundreds navigate their career, position themselves as experts, and ensure their work aligns with their personal North Star. In this book, he shares that wisdom in a crisp, digestible fashion, pairing his insights with practical steps anyone can take to take charge of their life. Whether you aspire to occupy a C-Suite office or you just want to feel more in control of whatever your patch happens to be, Sheppard will inspire confidence and action. You'll realize the power and importance of investing in yourself. In this age of near constant disruption, I can't think of a better takeaway!.
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  • L. Gallagher
    5.0 out of 5 stars Actual tools, not pop business fluff
    Reviewed in the United States on January 14, 2025
    If you’ve ever been told to “write a business plan”, but have no idea what that looks like, you’ll appreciate Ryan’s walking you through career strategy and into the specifics of networking (another slippery term) and into transitioning into a new role.

    There’s meaty info here for every step in your career. I’m a little further along than most, but half this book can be used to coach employees and mentees and the other half are for myself, whether reminders or new methods to try.
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Top reviews from other countries

  • M
    5.0 out of 5 stars Excited
    Reviewed in Japan on January 9, 2025
    Verified Purchase
    Excited to read this!
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