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The Start Up Formula : Start small. Show up. Build something real. (Arrow Marketing Lab) Kindle Edition


The Start-Up Formula

The Straight-Talking Guide to Starting a UK Business (Without the Overwhelm)

Thinking of starting a business? Already charging for your skills but haven’t made it “official”? Feeling swamped by tax talk, tech tools and what everyone else seems to be doing?

The Start-Up Formula is your no-fluff, step-by-step guide to building a real business in the UK — one that’s simple, clear, and fits your life (and your tea breaks).

Follow Tony, a plumber in Benfleet, and Leah, a beauty therapist in Grays, as they move from “sort of self-employed” to confident, profitable business owners — without needing a business degree, a huge following, or a fancy website.

Inside, you’ll learn how to:

  • Register with HMRC (yes, we explain the UTR bit)

  • Choose a service and price it properly

  • Find your first paying customers (without paid ads)

  • Handle the wobbles, imposter syndrome and awkward “what do you charge?” moments

  • Set up simple systems that make you look professional without making you panic

Whether you’re building a business alongside your job, your kids, or your life in general — this guide will help you go from hesitant to hired with confidence.

Perfect for UK sole traders, side hustlers, service providers, and anyone who’s ready to get started without getting stuck.

You don’t need everything figured out. You just need the right formula.

Let’s get you sorted. Properly.

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There are 16 books in this series.
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Product details

  • ASIN ‏ : ‎ B0F9LRKTS7
  • Accessibility ‏ : ‎ Learn more
  • Publication date ‏ : ‎ May 21, 2025
  • Edition ‏ : ‎ 1st
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 535 KB
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 87 pages
  • Page Flip ‏ : ‎ Enabled
  • Part of series ‏ : ‎ Arrow Marketing Lab

About the author

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Kevin Arrow
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Kevin Arrow has been running his own business for over 20 years.

A husband and father and dog owner.

A keen martial artist that loves the ethics behind martial arts.

Having won multiple business awards over the years for innovation and running a green ethical business he continues to support people from all walks of life achieve more.

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