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Zoltan A. Vardy
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The Launch Code: Master Founder-Led Sales and Boost Your Startup’s Revenue Growth Kindle Edition

by Zoltan Vardy (Author) Format: Kindle Edition
5.0 out of 5 stars 12 ratings
Crack the Code to B2B Sales Success — Even If You’ve Never Sold Before.

You’ve built something great. Now it’s time to sell it.

Written by global B2B sales expert Zoltan Vardy, who’s generated $2 billion in sales, The Launch Code is your step-by-step guide to mastering founder-led sales and closing high-ticket B2B deals.

Whether you're launching your first product or scaling fast but stuck, this book puts you in control of your sales journey. No fluff. Just real-world strategies that work.

Over 200 founders in 26 countries have used The Launch Code to grow revenue by learning how to...

    • Sell with confidence - without feeling "salesy"
    • Make their product a must-have, not a nice-to-have
    • Attract ideal customers using outbound, inbound, and partner strategies
    • Build a repeatable sales engine with clear focus, structure and metrics

    Packed with founder case studies and plug-and-play blueprints, The Launch Code gives you the clarity, control and confidence to drive serious growth.

    What founders are saying about the book:

      • "Step-by-step system, cut-the-BS approach - practical advice that works." - Akos Gergely, DOQSYS
      • "Turns randomness of sales into a repeatable framework." - Sebastian Schultheiss, Computomics
      • "Every chapter feels like a personal coaching session." - Oana Jinga, Dexory

      Ready to stop winging it and start winning? Grab your copy of The Launch Code and close your next deal with confidence.
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      1. Print length
        238 pages
      2. Language
        English
      3. Publication date
        March 4, 2025
      4. File size
        1.9 MB
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      6. Word Wise
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      Product details

      • ASIN ‏ : ‎ B0DW1D96G1
      • Publisher ‏ : ‎ Zoltan Vardy (March 4, 2025)
      • Publication date ‏ : ‎ March 4, 2025
      • Language ‏ : ‎ English
      • File size ‏ : ‎ 1.9 MB
      • Text-to-Speech ‏ : ‎ Enabled
      • Screen Reader ‏ : ‎ Supported
      • Enhanced typesetting ‏ : ‎ Enabled
      • X-Ray ‏ : ‎ Not Enabled
      • Word Wise ‏ : ‎ Enabled
      • Print length ‏ : ‎ 238 pages
      • Customer Reviews:
        5.0 out of 5 stars 12 ratings

      About the author

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      Zoltan A. Vardy

      Zoltan A. Vardy

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      Full content visible, double tap to read brief content.

      Zoltan Vardy is a B2B sales advisor, author and speaker who helps founders accelerate their revenue growth by sharpening their focus and structuring their sales to scale faster.

      He’s generated 2 billion dollars in sales over his 30 years as a C-suite executive and entrepreneur and has helped 200+ startups in 26 countries close high-ticket deals using The Launch Code sales framework.

      Zoltan has had successful exits as a founder and investor and is chairman of Antavo, an enterprise SaaS company.

      Based in London and Budapest, he empowers entrepreneurs to turn their vision into reality.

      Customer reviews

      5 out of 5 stars
      12 global ratings

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      A must-read for business leaders seeking practical insights
      5 out of 5 stars
      A must-read for business leaders seeking practical insights
      Unlike many other business and management books that focus on theory, this book stands out by offering a wealth of real-world examples. The author’s extensive experience as a CxO in large corporations, combined with insights gained from working with startups, makes this book particularly valuable. It is packed with practical cases, making it both easy to read and highly insightful. I highly recommend it to anyone who wants to step outside the bubble of their own company and gain a fresh perspective on business operations.
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      Top reviews from the United States

      • Ákos Gergely
        5.0 out of 5 stars Are you an entrepreneur looking to scale your business? The Launch Code is a must-read!
        Reviewed in the United States on March 10, 2025
        Verified Purchase
        If you’re an entrepreneur looking for a clear, real-life, actionable roadmap to scale your business, The Launch Code is a must-read!

        Zoltan Vardy breaks down complex business strategies into a step-by-step, easy-to-execute system that makes scaling a business feel achievable. He has a no-nonsense, cut-the-BS approach that gets straight to the point—no fluff, just practical, real-world advice that works. His ability to simplify what seems complex—regardless of the industry you’re in—and his “better done than perfect” mindset make this book stand out from generic startup guides.

        After applying the principles in The Launch Code, I was able to redefine my company’s sales strategy. Instead of trying to position multiple services at the same time—splitting attention and achieving inconsistent year-on-year results—I learned to focus on a single “tip of the spear” that effectively penetrates my target audience’s defenses.

        While the book is packed with valuable insights and case studies from diverse industries, I would have loved the opportunity to join a community of Zoltan’s alumni—both successful entrepreneurs and those who struggled with change—to exchange ideas and experiences.

        If you’re serious about scaling your startup efficiently and appreciate direct, no-BS advice, this book is a game-changer. Highly recommended for entrepreneurs at any stage!
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      • Frank Marton
        5.0 out of 5 stars FINALLY! A must read for aspiring entrepreneurs
        Reviewed in the United States on March 4, 2025
        Finally! With masses of books/articles/podcasts focused on telling new entrepreneurs that 'the secret' is to wake up at 04:30 like a Navy SEAL, sleep on the floor like Elon Musk or some other such nonsense, the 'Launch Code' is breath of hugely useful fresh air.

        Yes, your new idea or widget is cool, but too many have bought into the convenient, lazy untruth that it will sell itself, even if it is better. It wasn't true for Tucker in the 1940's, or Apple in the 1990's and it isn't true for you today.

        This book will walk you through the insightful world of sales in a hands-on way that's useful for everyone. I also appreciate the structure of the writing, with useful real-world examples, direct advice and just enough repetition of the key messages to be useful without being boring. No yoga-babble, and no cutting corners. Just impactful advice, thoughts and examples. I certainly recommend the 'Launch Code' to those in the planning stages of their new venture, as well as those already in the midst of their entrepreneurial adventure.
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      • Janos Kristof
        5.0 out of 5 stars A must-read for business leaders seeking practical insights
        Reviewed in the United States on March 10, 2025
        Unlike many other business and management books that focus on theory, this book stands out by offering a wealth of real-world examples. The author’s extensive experience as a CxO in large corporations, combined with insights gained from working with startups, makes this book particularly valuable.

        It is packed with practical cases, making it both easy to read and highly insightful. I highly recommend it to anyone who wants to step outside the bubble of their own company and gain a fresh perspective on business operations.
        Customer image
        Janos Kristof
        5.0 out of 5 stars
        A must-read for business leaders seeking practical insights

        Reviewed in the United States on March 10, 2025
        Unlike many other business and management books that focus on theory, this book stands out by offering a wealth of real-world examples. The author’s extensive experience as a CxO in large corporations, combined with insights gained from working with startups, makes this book particularly valuable.

        It is packed with practical cases, making it both easy to read and highly insightful. I highly recommend it to anyone who wants to step outside the bubble of their own company and gain a fresh perspective on business operations.
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      • Stephen O'Connor
        5.0 out of 5 stars Sheer Will
        Reviewed in the United States on March 4, 2025
        Mr. Vardy has captured key insights so needed by fledgling entrepreneurs, and those endeavoring to scale their businesses. The effort is often daunting, lonely, and stressful, but most would never have it any other way - for their challenge is to create something bigger than themselves with a true appetite to change the world - even if ever so slightly. The greatest entrepreneurs are never in it solely the money, (often considered just a progress report card), but are using pure will, and internal fortitude, to prove their visions and goals have merit and will be transformational. Mr. Vardy, in this book, cracks the code the highlights these unique required traits in order to "launch".
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      • Peter Tanczos
        5.0 out of 5 stars This book is an essential, no-nonsense guide for the tech-focused entrepreneur.
        Reviewed in the United States on March 4, 2025
        I was eager to read this book after hearing firsthand praise from a husband-and-wife founder duo who took the Launch Code course and found it invaluable. The book is built on a refreshingly humble premise: sales is a learned skill, not an innate talent. Packed with a comprehensive framework and practical guidance, it not only teaches how to sell but also how to learn to sell—often the bigger challenge.
        For tech-driven entrepreneurs who deeply understand their product but struggle with sales confidence, this book is an essential, no-nonsense guide. Its methodology builds self-belief step by step, making it as much a confidence booster as a sales playbook. No fluff, just highly actionable advice—well worth the read!
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      • Alex
        5.0 out of 5 stars A Must-Read Guide for Startup Founders Navigating Sales and Marketing
        Reviewed in the United States on March 9, 2025
        The Launch Code" is a book written by a seasoned practitioner who truly understands the realities of startups—and it shows on every page. Packed with real-life examples and practical advice, it’s an invaluable resource for startup founders, especially those with a technical background who excel at building products but struggle with sales, marketing, and crafting a compelling value proposition. Highly recommended!
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      • Amazon Customer
        5.0 out of 5 stars Insightful roadmap to start up success
        Reviewed in the United States on March 4, 2025
        If you're looking for an insightful and practical guide to launching or scaling a business, look no further than Zoltan Vardy's 'The Launch Code.' The author takes seemingly simple concepts like defining your value proposition and structuring outbound sales and transforms them into a powerful, step-by-step framework that drives measurable results. This book is a great roadmap to entrepreneurial success, grounded in Zoltan's extensive experience closing billions in B2B deals over his career with global brands. His authenticity shines through, making 'The Launch Code' an invaluable resource for any start up or scale up founder and executive, serious about achieving their business goals.
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      Top reviews from other countries

      • Mass
        5.0 out of 5 stars Practical, Adaptable, Essential: Reviewing The Launch Code
        Reviewed in the United Kingdom on April 14, 2025
        Verified Purchase
        Zoltan Vardy’s book, The Launch Code, is packed with practical insights that extend far beyond tech or product startups. 🚀 Even if you're an advisor providing services or perhaps an investor marketing your capital, the clear strategies and actionable frameworks offered in this book can genuinely enhance your sales approach. Because, let's face it, we all have to sell as we progress in any job or career... 📈

        What stood out most to me was the ease of adapting Zoltan's methods to my own context—I immediately saw opportunities to refine how I present relevant services and investment opportunities. 💡 It's rare to find a business book that combines depth, practicality, and adaptability so effectively.
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