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There's Nothing Like This: The Strategic Genius of Taylor Swift Hardcover – April 8, 2025

by Kevin Evers (Author)
4.4 out of 5 stars 85 ratings
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Featured in Rolling Stone, People Magazine, US Weekly, USA Today, The Financial Times, and more

"Part tell-all book and part how-to guide, The Strategic Genius of Taylor Swift offers music fans and Swifties alike a chance to learn from one of the biggest pop stars of all time." — Rolling Stone

Named one of "Thirty books we're excited to read in the first half of 2025" by The Sydney Morning Herald

Named to the Financial Times "What to Read in 2025" list

A smart, page-turning exploration of the business and creative decisions that transformed Taylor Swift into an unprecedented modern cultural phenomenon.

Singer-songwriter. Trailblazer. Mastermind. The Beatles of her generation. From her genre-busting rise in country music as a teenager to the economic juggernaut that is the Eras Tour, Taylor Swift has blazed a path that is uniquely hers.

But how exactly has she managed to scale her success—multiple times—while dominating an industry that cycles through artists and stars like fashion trends? How has she managed to make and remake herself time and again while remaining true to her artistic vision? And how has she managed to master the constant disruption in the music business that has made it so hard for others to adapt and endure?

In There's Nothing Like This, Kevin Evers, a senior editor at Harvard Business Review, answers these questions in riveting detail. With the same thoughtful analysis usually devoted to iconic founders, game-changing innovators, and pioneering brands, Evers chronicles the business and creative decisions that have defined each phase of Swift's career.

Mixing business and art, analysis and narrative, and pulling from research in innovation, creativity, psychology, and strategy, There's Nothing Like This presents Swift as the modern and multidimensional superstar that she is—a songwriting savant and a strategic genius.

Swift's fans will see their icon from a fresh perspective. Others will gain more than a measure of admiration for her ability to stay at the top of her game. And everyone will come away understanding why, even after two decades, Swift keeps winning.

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  1. Print length
    304 pages
  2. Language
    English
  3. Publisher
    Harvard Business Review Press
  4. Publication date
    April 8, 2025
  5. Dimensions
    5.98 x 1.42 x 9.29 inches
  6. ISBN-13
    979-8892790178
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From the Publisher

There's Nothing Like This: The Strategic Genius of Taylor Swift

taylor swift. songwriter. trailblazer. mastermind. career. business.
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Cass Sunstein endorsement
frances frei and anne morriss endorsement
financial times and sydney morning herald quotes

Editorial Reviews

Review

"…his synthesis of original research, business analysis, and previous interviews to explore Swift's position at the nexus of business, innovation, and creativity is excellent." — Library Journal

"For Swifties, this book incorporates a deep well of fascinating stories about her career. But for marketers and business leaders, there are nine principles she embodies that should be foundational to every marketing plan. From owning the narrative to creating immersive experiences, Swift has created a playbook that is a goldmine for CMOs looking to build lasting relationships with customers and drive brand loyalty." — CMSWire

“I've always admired gifted entrepreneurs who aren't degreed but nevertheless possess preternatural business abilities. That's why I enjoyed There’s Nothing Like This: The Strategic Genius of Taylor Swift, the incredible absorbing new book by Harvard Business Review Editor Kevin Evers." — Boston Business Journal

Named one of "The Next Big Idea Club's April 2025 Must-Read Books"

"The sharp analysis of Swift's branding and financial dealings reveals how a canny business sense is as integral to stardom as artistic talent. It's a unique take on the ubiquitous musician." — Publisher's Weekly

Advance Praise for There's Nothing Like This:

"Absolutely terrific, and riveting to read. This is a phenomenal story, and it's full of implications for business, culture, and even politics. A standing ovation for Taylor Swift for her huge success—and another one for Kevin Evers for this wonderful book." — Cass R. Sunstein, coauthor, Nudge; author, How to Become Famous

"Thirty-plus years of studying achievement and influence have taught me that winners rarely know why they win. They think they know, but the truth is that a lot of it comes down to good instincts. Which is why someone like Taylor Swift needs someone like Kevin Evers, who brings mesmerizing research and insights to his fantastic retelling of Swift's extraordinary story.” — Heidi Grant, author, Nine Things Successful People Do Differently

"Packed with fascinating stories and insights, There's Nothing Like This shows how Swift has made a signature of constantly reinventing herself while also remaining quintessentially authentic. The book reveals how stretching beyond your core identity is the secret to lasting career success." — Herminia Ibarra, professor, London Business School; author, Act Like a Leader, Think Like a Leader and Working Identity

"We couldn't put this book down. Kevin Evers introduced us to the sides of Swift we didn't know—category disruptor, fearless innovator, visionary leader—and explained her astonishing cultural and economic rise with unprecedented rigor." — Frances Frei and Anne Morriss, bestselling authors, Move Fast & Fix Things; hosts of the podcast Fixable

About the Author

Kevin Evers is a senior editor at Harvard Business Review. Passionate about shaping groundbreaking research and amplifying pioneering ideas, he has edited bestselling and award-winning books on high performance, creativity, innovation, digital disruption, marketing, and strategy. He has also written popular articles on brain science, Hollywood blockbusters, the art of persuasion, and the unpredictability of success.

Product details

  • ASIN ‏ : ‎ B0DD2XL7C5
  • Publisher ‏ : ‎ Harvard Business Review Press
  • Publication date ‏ : ‎ April 8, 2025
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 304 pages
  • ISBN-13 ‏ : ‎ 979-8892790178
  • Item Weight ‏ : ‎ 1.12 pounds
  • Dimensions ‏ : ‎ 5.98 x 1.42 x 9.29 inches
  • Customer Reviews:
    4.4 out of 5 stars 85 ratings

About the author

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Kevin Evers

Kevin Evers

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Hi! I'm Kevin. I'm an editor at Harvard Business Review and I wrote a book about Taylor Swift. Follow me on Linkedin or there_is_nothing_like_this on Instagram.

Customer reviews

4.4 out of 5 stars
85 global ratings

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Customers say

Customers find the book wonderfully written and entertaining. Moreover, they appreciate its well-researched content, with one customer noting how it provides new insights into Taylor Swift's strategic thinking.

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Writing styleEntertainment valueResearch quality
6 customers mention "Writing style"6 positive0 negative

Customers appreciate the writing style of the book, describing it as wonderfully written and a great read, with one customer noting it reads like a story.

"...entertaining read that stays close to Taylor, and thankfully is written like a story, NOT like a list of boring business lessons and terms...." Read more

"There’s Nothing Like This is a sensational book that holds your interest and at the same time, educates you in the incredible life of Taylor Swift...." Read more

"Well researched and well documented. So fun and empowering to read, highly recommend for anyone wanting to understand brand, business and Taylor." Read more

"...The book is well-written and exhaustively researched as any HBR publication should be...." Read more

5 customers mention "Entertainment value"5 positive0 negative

Customers find the book entertaining, with one mentioning it's fun to see Taylor Swift's decision-making process.

"i'm a picky swiftie, and this book is SO good. it's such an entertaining read that stays close to Taylor, and thankfully is written like a story,..." Read more

"There’s Nothing Like This is a sensational book that holds your interest and at the same time, educates you in the incredible life of Taylor Swift...." Read more

"Well researched and well documented. So fun and empowering to read, highly recommend for anyone wanting to understand brand, business and Taylor." Read more

"...solely for her music and how being a Swiftie is an inclusive, fun way, to experience “girlhood”." Read more

5 customers mention "Research quality"5 positive0 negative

Customers appreciate the research quality of the book, with one customer noting how it explains Taylor Swift's accomplishments in new ways and provides a good dive into her strategic thinking.

"An informative analysis with one glaring flaw: After spending so many pages on the controversy around Taylor’s alleged approval of Kanye’s lyrics “..." Read more

"...as I did, and it was fun to see Taylor's decisions and accomplishments explained in new ways...." Read more

"Well researched and well documented. So fun and empowering to read, highly recommend for anyone wanting to understand brand, business and Taylor." Read more

"...The book is well-written and exhaustively researched as any HBR publication should be...." Read more

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Top reviews from the United States

  • Camille
    5.0 out of 5 stars a Great Read!
    Reviewed in the United States on May 22, 2025
    Format: HardcoverVerified Purchase
    As an OG Swiftie, I have poured over many Taylor Swift stories outlining her life since I first heard “Tim McGraw” in 2006… but this book does a great job bringing in outside references within the music industry, business world & statistics that show how Taylor has continued to be successful through wins & losses! I was hooked the whole time reading and learned a lot of new perspectives. Highly recommend for anyone looking to learn about Taylor & her successful career strategy (whether you’re a Swiftie or not)!
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  • Sara C.
    4.0 out of 5 stars Good except for one critical omission
    Reviewed in the United States on April 12, 2025
    Format: HardcoverVerified Purchase
    An informative analysis with one glaring flaw: After spending so many pages on the controversy around Taylor’s alleged approval of Kanye’s lyrics “I made that bitch famous,” not once does Evers clarify that it was subsequently proven that Taylor was not the liar and that the recorded “evidence” was edited to make her appear to be lying. He does say the recording was edited, but does not clarify or emphasize Taylor’s truthfulness, which is essential to the narrative. If you’re going to analyze Taylor’s strategic genius, you must include her integrity, which is foundational to her identity, not fake.
    9 people found this helpful
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  • downbad429
    5.0 out of 5 stars Really entertaining! Loved it.
    Reviewed in the United States on April 21, 2025
    Format: HardcoverVerified Purchase
    i'm a picky swiftie, and this book is SO good. it's such an entertaining read that stays close to Taylor, and thankfully is written like a story, NOT like a list of boring business lessons and terms. i loved reading what went into Taylor's decision-making in every single era of her career, and it helped clarify how she became the major superstar she is today. the author clearly respects Taylor and put a lot of time and effort into writing and researching this book. i didn't expect to learn as much as I did, and it was fun to see Taylor's decisions and accomplishments explained in new ways. If you love Taylor or are simply interested in finding out how and why this whole phenomenon happened, you should buy this book!
    8 people found this helpful
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  • Amazon Customer
    5.0 out of 5 stars Taylor’s a true talent with a true tale
    Reviewed in the United States on May 7, 2025
    Format: HardcoverVerified Purchase
    There’s Nothing Like This is a sensational book that holds your interest and at the same time, educates you in the incredible life of Taylor Swift. Through extensive research and hard work, Kevin Evers has brought reality and respect to not just another pop star, but a woman who was truly born with a musical blueprint and is brilliant at achieving her dreams!
    One person found this helpful
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  • Michele
    5.0 out of 5 stars love this perspective
    Reviewed in the United States on May 26, 2025
    Format: KindleVerified Purchase
    Well researched and well documented. So fun and empowering to read, highly recommend for anyone wanting to understand brand, business and Taylor.
    One person found this helpful
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  • Jill Trekell
    3.0 out of 5 stars Good, but not great.
    Reviewed in the United States on May 11, 2025
    Format: HardcoverVerified Purchase
    My thoughts on this book as an elder Swiftie:

    The good: speaking as someone who has worked in research and marketing for 30+ years, from a business perspective, I really appreciated the insights into the recording industry as this is not my area of focus. The book is well-written and exhaustively researched as any HBR publication should be. I liked the way the author used album titles or song lyrics as section/chapter titles, and it was fun to learn more about some of her earlier career moves that I had not known as I joined the Swiftdom in the rep era.

    The meh: As others have noted, it is entirely secondarily sourced; i.e. based off previous articles/books/interviews/etc. with no apparent attempt made at comment from the subject of the book herself. If you're looking for something new, you aren't going to find it here.

    Even so, I thought the first half or so of the book was really good - up until the section where reputation started, and then it lost momentum. In total, almost 70% of the book is pre-reputation (157 pages) with only another 81 pages total on rep, Lover, folklore, evermore, Midnights, The Eras tour, and TTPD is relegated to a couple of pages in the epilogue. It felt like the author was rushing to finish it or he ran out of steam after the first half of her career. (To be fair: she is prolific! There's a lot of content there!) I would have been so much more interested to read more about the last 10 years of her career because IMO her most interesting growth and development has occurred in the last decade.

    The egregious: There are a number of absolutely inexcusable errors or oversights including:
    -He spent a lot of time on her 'downfall' resulting from the Kanye/Kim tape and only later barely touched on the fact that they had presented an edited version of it. He strongly reinforces the narrative that she was calculating in crafting her image and although he acknowledges that she was brilliant in her recovery, he doesn't address how the lies and the impact to her psyche fueled her. This is Taylor 101 stuff and is fundamental to understanding, in her words, "how much she will inconvenience herself to prove a point."
    -Zero pages discussing 13 Management ... how on earth HBR allowed this total oversight is beyond me. *That* is a business book I would really like to read; hope I don't have to wait for it to be declassified in 50 years.
    -Scooter Braun is probably perfectly happy with how he comes across in this book, enough said there
    -The Eras Tour - *the highest-grossing tour in history* - is relegated to a total of 7 (SEVEN) pages in the last chapter. He spent just one sentence talking about the halo effect on the local economies in the cities where she played; not a single word on her charitable donations.
    -TTPD is only mentioned in the epilogue, which is understandable given that the book had been more or less finished when it was released, but he attributes the inspiration of nearly the entire album as her breakup with Matty Healy with a brief nod to her (at the time) blossoming relationship with Travis - reinforcing the "all her songs are about her exes" narrative (and he didn't even get THAT right.)

    Overall: I wanted to love it ... but I just liked it.
    One person found this helpful
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  • Sydney
    4.0 out of 5 stars So well-researched and written!
    Reviewed in the United States on April 30, 2025
    Format: Kindle
    Thanks to NetGalley and Harvard Business Review Press for the eARC!

    This was a fun and informative book, maybe a tiny bit more focused on business than I was expecting. But that's on me entirely; it is published by Harvard Business Review.
    I think the author does a great job of unraveling Taylor's business moves. I liked the way he included short examples of other companies pulling similar moves (or trying to). And I also enjoyed the way he broke up the book - into her different albums and the Eras Tour. I also really appreciated that he didn't just focus on the positive elements of her career, but he also discussed (in more detail than I would have expected) the situation with Kanye and Kim, as well as the albums that did less well (I refuse to say they were flops): Reputation and Lover.
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  • Reader
    5.0 out of 5 stars The book for the Swiftie (or non-Swiftie) who appreciates a business/marketing strategy
    Reviewed in the United States on April 12, 2025
    Format: HardcoverVerified Purchase
    Great look at how Taylor Swift has stayed on top for so long! I’ve been a Taylor Swift fan since her debut in 2006 and at that time I was 11. I also love a business book. I feel like I’ve grown up with her and this book took me on a journey back in time. It made me appreciate her from her business genius—-only solely for her music and how being a Swiftie is an inclusive, fun way, to experience “girlhood”.
    One person found this helpful
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Top reviews from other countries

  • Bastian Bergmann
    5.0 out of 5 stars Provides the why behind Swift’s rise
    Reviewed in Germany on April 27, 2025
    Format: HardcoverVerified Purchase
    A great book for anyone interested in business strategy but also pop culture. Taylor Swift is a cultural phenomenon and this book chronicles her ascent while providing in-depth stories and context as to why she’s this successful.
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  • Ashantin
    3.0 out of 5 stars Interesting but a little light.
    Reviewed in the United Kingdom on June 5, 2025
    Format: KindleVerified Purchase
    I enjoyed this book. I liked the appreciation of Taylor Swift as a business superstar not just a musical superstar. I felt that the role her talented parents played was overlooked. Her charm and sense of humour were not mentioned either. It was interesting to realise that the author had understood how very strategic she is.
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  • Chanel G
    5.0 out of 5 stars A must-read for Swifties who crave for more Taylor!
    Reviewed in Canada on April 9, 2025
    Format: HardcoverVerified Purchase
    As a Taylor Swift fan of over a decade, I’m specific and careful about the Taylor content I choose to consume. If an unauthorized biography has been written about her, I already know every fact in it. I don’t buy magazines with her face on them unless there’s a new interview.
    That’s why this book intrigued me: an up close look at her business practices since the beginning, breaking them down by era. A fresh way to look at Taylor and all that she has accomplished, instead of trying to tell me things I already know.
    All this to say, I read this entire book in one sitting. I appreciated the chapter titles and the lyric references throughout. They are not called out directly in the book, but are starkly noticeable to fans (like me) who are primed for searching for ‘Easter eggs’ in everything Taylor does.
    This is a great read for a fan of Taylor who wants to know more about the business of what she does, why she’s so good at it, and how she still manages to make you feel like you’re reading a page out of her diary with every song she puts out.
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